Amazines Free Article Archive - Saturday, February 27, 2021
Read about the most recent changes and happenings at
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Subscriptions Manage Ezines
 Article Archive
 Advertising (133458)
 Advice (161222)
 Affiliate Programs (34763)
 Art and Culture (73763)
 Automotive (145652)
 Blogs (75286)
 Boating (9850)
 Books (17222)
 Buddhism (4128)
 Business (1329101)
 Business News (426404)
 Business Opportunities (366380)
 Camping (10967)
 Career (72765)
 Christianity (15849)
 Collecting (11638)
 Communication (115070)
 Computers (241940)
 Construction (38912)
 Consumer (49685)
 Cooking (17074)
 Copywriting (6674)
 Crafts (18205)
 Cuisine (7545)
 Current Affairs (20422)
 Dating (45893)
 EBooks (19696)
 E-Commerce (48226)
 Education (185324)
 Electronics (83502)
 Email (6412)
 Entertainment (159840)
 Environment (28921)
 Ezine (3039)
 Ezine Publishing (5452)
 Ezine Sites (1550)
 Family & Parenting (110932)
 Fashion & Cosmetics (196501)
 Female Entrepreneurs (11849)
 Feng Shui (131)
 Finance & Investment (310506)
 Fitness (106340)
 Food & Beverages (62936)
 Free Web Resources (7941)
 Gambling (30224)
 Gardening (25162)
 Government (10544)
 Health (629671)
 Hinduism (2206)
 Hobbies (44057)
 Home Business (91586)
 Home Improvement (251097)
 Home Repair (46180)
 Humor (4833)
 Import - Export (5453)
 Insurance (45098)
 Interior Design (29587)
 International Property (3486)
 Internet (191002)
 Internet Marketing (146529)
 Investment (22852)
 Islam (1170)
 Judaism (1356)
 Law (80432)
 Link Popularity (4595)
 Manufacturing (20872)
 Marketing (99069)
 MLM (14136)
 Motivation (18225)
 Music (27013)
 New to the Internet (9496)
 Non-Profit Organizations (4047)
 Online Shopping (129632)
 Organizing (7805)
 Party Ideas (11853)
 Pets (38067)
 Poetry (2234)
 Press Release (12686)
 Public Speaking (5635)
 Publishing (7528)
 Quotes (2407)
 Real Estate (126635)
 Recreation & Leisure (95419)
 Relationships (87683)
 Research (16177)
 Sales (80337)
 Science & Technology (110270)
 Search Engines (23489)
 Self Improvement (153239)
 Seniors (6233)
 Sexuality (35954)
 Small Business (49284)
 Software (83017)
 Spiritual (23472)
 Sports (116099)
 Tax (7659)
 Telecommuting (34067)
 Travel & Tourism (307923)
 UK Property Investment (3121)
 Video Games (13427)
 Web Traffic (11750)
 Website Design (56839)
 Website Promotion (36602)
 World News (1000+)
 Writing (35792)
Author Spotlight

Power Sky Clothing Company is professional and leading custom clothing manufacturers & wholesale clo...more

I’m Sujith Fonseka 34yrs old from Colombo. My Online Health & Beauty Tips offers a lot of great eboo...more

I'm Ellisen, nice to meet you! Obviously you're here because you want to know who I am. Wel...more

LeRoy Mager has spent the last 15 years in the mortgage business helping people with damaged credit ...more

Pushpa Srivastava is an SEO strategist that helps online business owners figure out how to grow thei...more

OTT versus traditional TV advertising by Watson F

Article Author Biography
OTT versus traditional TV advertising by
Article Posted: 02/12/2021
Article Views: 58
Articles Written: 27
Word Count: 802
Article Votes: 0
AddThis Social Bookmark Button

OTT versus traditional TV advertising

Television advertising has been around for many years. It has been and still is a very common medium for advertisers to allocate their ad budget. However, it has been changing dramatically for the past few years with a significant shift from traditional cable TVs to over-the-top (OTT) devices like smart TVs, phones, tablets, and many streaming sticks (Roku, Amazon Fire, Google Chromecast, AppleTV) that are Internet-connected and can download videos from content delivery networks (CDN) and ads from online adservers. The rise of online video consumption creates a huge inventory for video advertising. It’s useful to understand the history and the differences with OTT advertising so you can make smart decisions on media buying or selling.

Traditional TV advertising When video advertising was initially launched on traditional TVs, it was just a way to fill the empty air time between programs and earn some additional revenue. The relationship was often directly between the advertiser and the TV station. As TV watching got more popular, TV ads became a more important source of revenue for the stations.

However, targeting options were still very limited and basic. Targeting at the individual level was unheard of. Many, if not all, viewers often watched the same ads on TV regardless of their preferences or interests. The viewers must turn on their TVs to a specified channel at specific time to watch content and the accompanied commercials. The advertisers could choose the station, program and time based on ratings and audience data provided by a few big research firms. This selection process had some correlations to the target audience. However, it was not precise or directly measurable. There were a lot of estimates, projections and hopes on return-on-investment (ROI). The goal was simply to reach the masses, basically whoever had their TV on. The location and engagement activities of viewers were not clearly known or reported. These limitations gave digital OTT advertising many advantages.

OTT Advertising Traditional TV advertising was able to reach many eyeballs but the shift to a more customized and targeted marketing approach became more and more popular as more devices are connected to the Internet and get all their data from the cloud. Therefore, these devices are cheaper to make, more affordable to consumers and also more popular for the very same reason. Viewers use a variety of devices to watch their video content on demand, basically anywhere and anytime. This big change in media consuming’s behavior requires an entirely new ad serving solution.

Digital ad serving is much more efficient and measurable. Modern advertisers appreciate OTT advertising because it opens up advertising to all businesses, small and large, regardless of their size. It is cheap and can scale up indefinitely. It is highly effective because it offers better value and reach. There are many more targeting options with more data points available than ever before. Ads can be shown to individual viewers depending on the many and specific targeting criteria and restrictions. Every ad view, or ad impression, involves many advanced algorithms that select the most suitable ad. The process sounds complicated but thanks to ad technology, each ad selection can be completed in milliseconds and it can scale up to many thousands of ad servings per second. The limitations are often not technical or data limitations but with ethical and regulation concerns. Advertisers have to walk a fine line between being relevant and being creepy. Privacy is an on-going issue that needs to be considered and addressed in order to maintain a healthy ecosystem for online advertising.

Instead of paying for projections, advertisers pay for individual ad views, often calculated using CPM rates. CPM is the advertising cost per one thousand impressions. With access to real-time reports of many ad metrics, advertisers can make adjustments and optimize their ad campaigns as frequently as they want. Viewership location is one of the available ad reports and can be used to understand patterns and trends in ad optimization. Viewers of streaming OTT content and ads are already on smart devices with interactive features so they can bring a higher level of engagement than traditional TV ads. They can respond immediately to the advertisement by clicking on it and proceeding with the offer. There is often no need for viewers to transfer or switch to another device, which is not only inconvenient but also makes lead attribution and conversion reporting less accurate.

Ad servers software provides a reliable & powerful ad serving and ad management solution that serves your ads, tracks impressions & clicks and reports ad statistics in real-time. Driven by the latest ad serving technologies, the goal of Adspeed adserver is to provide a reliable platform that can help in executing online advertising strategy more efficiently. For more information on Adspeed adserver pricing, you can visit the website

Related Articles - ad server, ad advertiser,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.


Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
Please enter the code in the image:

 Author Login 
Register for Author Account


Advertiser Login


   Limited Time $60 Offer!
   90  Days-1.5 Million Views  


Great Paranormal Romance


Stevert Mckenzie, Travel Enthusiast. ...more

For the time being just a newbie in the Insurance Industry but a quick learner, soon-to-be expert Ja...more

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more

Author of Wrestler/That Dog Hunts; Available at the Kindle Store ...more

My name is Kingsley Chihozie. Am from the western part of Africa, Nigerian. Am a graduate of Abia St...more

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more

Demonstrated exceptional leadership in the government and private sector at an executive level. Skil...more

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2021, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from under the GNU FDL license