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Different retail sectors were facing serious disruption even before COVID. You only need to look at what E-commerce has done and how people are now browsing and buying their goods in this day and age. It is no longer a case of going to the high street when you have the likes of Amazon as well as Google shopping and other ways to buy pretty much anything you would otherwise buy in a store. This is where and how retail really has seen a shift in the way it works. Brands and retailers should consider the path they want their customers to take around the store, and assess how merchandising, point of sale and other key elements in a store are all able to work. Retail has evolved so much in the last 10 years that for anyone looking to open a new store, there is so much more to the process than simply dumping a load of stock a space; retail design itself has become a branch off industry to retail on the whole and there is a whole new psychology that branches off of how a retail store is going to work too. In store experience is everything in terms of how and how effectively a shop will be able to sell it’s goods. You need to map out a layout and design a retail experience that's easy to follow and effective. For retail design to work, this is where and why all of the big brands on the high street nowadays look to hire in a full service retail design agency. There are retail design agencies across all areas of the UK and they will work in close tandem with the retailer brand to help bring their concept's to life. They will see a space and then look to work on and across all aspects of the internal area including the POS Displays as well as POP Displays and many other aspects. When asked, "What are the three most important things in retailing?" many retailers respond, "Location, location, location!" Store location is one of the most important decisions a retailer can make. Next up though, the retail design aspects need to be taken seriously though to help complete the puzzle. This will ensure a store is able to work in the best way overall. When it comes down to it, window displays, furnishings, lighting, flooring, music and store layout to create a brand or specific appeal.
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