When you have the good fortune to hop on board a system which is designed to leverage reach, gain trust and instantly access a large user base that an online ecommerce behemoth has spent decades building, then it's difficult to fail at your online business. If truth be told, you're likely to succeed at a scale that's ten or more times greater than if you were to build your business from scratch all by yourself. |
That's why so many entrepreneurs are flocking to sign up to Amazon's initiative that is structured to assist independent sellers to use their digital commerce platform. Independent sellers and vendors are encouraged to make use of the company's online business infrastructure, custom-built software and tools, multi-currency payment processing services, and sundry other business-development resources. In return for a very modest fee, they are permitted to sell to a global customer base, which is any beginner business-person's dream come true.
What's in it for Amazon? It's possibly the tiny share of profits that are collectively generated by thousands of small business owners using their digital platform that will make it all worthwhile. And the lure of owning the world's largest online selling platform can't be inconsiderable. This makes it a win-win deal for everyone.
Entrepreneurs are attracted to the vast potential and unlimited profit upside that exists while tapping into synergies within Amazon's platform and large, loyal audience. This makes the task of adopting the correct approach to building a Web store much simpler because the hard work of research and testing has already been done.
The need for trial, uncertainty and attendant risks are eliminated from the picture, making it a far more certain proposition and vastly enhancing the chances of success. There's also the advantage of not hiring technical experts, programmers and trouble-shooting teams to deal with glitches and computer crashes that are the bane of any online vendor who is working alone.
When a new business owner follows a proven system to sell products and services online, having access to the same effective platform, software and payment processors that serve millions of transactions every month, the savings in terms of time and money are hard to compute. No wonder, then, that so many business owners have jumped on the opportunity to work with Amazon's Seller Program.
By coming up with a decent business model and offering a high quality product for sale, even a modestly financed business owner has a fair shot at massive success. The difficulty that needs to be overcome is mastery over Amazon's somewhat complicated mechanisms, systems and processes. It is essential to learn how to leverage them to grow a business.
Not unsurprisingly, then, there is a growing need for 'experts' and 'coaches' who understand the platform and can guide business owners and entrepreneurs on using them effectively. These coaches are people who have themselves experienced and analyzed the tactics and strategies they teach students. They provide comprehensive and detailed plans that help speed up a steep learning curve.
A few coaches will give students a complete business plan for selling physical products on Amazon's digital platform. Their trainees will get a blueprint that shows them how to source products, brand them elegantly, and then sell them on the digital marketplace to a large audience. This can form the seed of a thriving online business with infinite potential for scale and profit, especially since tens of millions of customers trust and like shopping with Amazon.
Entrepreneurs who are unable to attend coaching sessions in person or over the phone can receive similar training in the form of DIY courses which educate them on the fundamentals. One of these popular programs is ASM, which includes all the current developments and advances in the marketplace. You can read a full Amazing Selling Machine review here.
In the final analysis, it has never been easier to set up an online business with the support of an established, successful retailer as it is today.
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