Planning a new website or the redesign of an existing website requires strategic planning. Whether it is for a small blog, or for a large e-commerce site, the information architecture needs to be well-structured both for user experience and SEO purposes. With wireframing software, sitemaps can be drafted and the information architecture both on the page level and throughout the site as a whole can be planned. Wireframing software is used by SEO strategists, product managers and user experience designers to plan the blueprints of a website. There are several features however that makes this type of software particularly useful for content strategy.
Wireframing Software and Sitemaps
Many wireframe tools offer alternative options when it comes to making site maps. There are some, which automatically generate a sitemap from the pages that have been created in the prototype, while others allow the designer to create a visualization of the different user flows. Another option for demonstrating the interconnectivity of pages is by creating flowcharts – a feature, which is offered in some wireframing tools. The most important thing to consider is navigation elements that will be included on every page. This could be in the form of a side navigation, header or footer. When creating navigation elements, the SEO and content team should be consulted. Consider carefully how you would like the content to be organized and what is best for your user. It is best to have 5-6 different categories for your navigation, with up to 5 subcategories for each. This is both visually appealing and the user to easily digest information. A breadcrumb trail will also help users to see where they are in the website and enables them to go back and forth easily to find the content they are looking for.
Wireframing Software and User Content
If you are looking to have user-generated content in your website, you can use wireframing software to prototype how the blank states of your pages will look, as well as how you envision these pages to look when visitors to the sites have written comments or uploaded pictures for example. This content could be categorized with keywords by the author and top content could be voted to the top of the website by other users. There are many potential forms of content for a website, especially in websites that have a strong social and community focus, which is why it is important to find a wireframing tool that has functionalities that makes it easy to duplicate content, so you can have a basic layout, which you can adapt to show different states of a page.
There are many things to consider when it comes to planning and creating content for a website. It is important that both SEO and the user experience are brought to focus and that the information architecture on the page and site-levels are structured well. This enables the user to navigate seamlessly through a website and also leaves room for SEO experts to optimize these fields and organize content in a useful structure. User generated content is another consideration for many websites and wireframing tools can be used to create different states of pages, to show how a page will look with and without user-generated content.
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