Consumer Articles and Ezines

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326. Build a Stronger Brand Position through Marketing Research October 26, 2018 “What is marketing?” If you ask five different people this question, you’ll likely get five different answers. When I was in school, the answer was much more structured and straightforward: We were told that marketing is more or less a set of processes designed to communicate and deliver value to prospective customers. And from that definition, it was derived that marketing is rooted in four core areas: price, promotion, place and product, also known as “the four P's of marketing.” In reality, marketing is much less vague and far more nuanced than this. The promotional arena is noisy with... (read more) Author: Innes Donaldson

327. How to Create Strong Brand Positioning in Your Market October 26, 2018 How to Create Strong Brand Positioning in Your Market Determine how your brand is currently positioning itself. Identify your direct competitors. Understand how each competitor is positioning their brand. Compare your positioning to your competitors to identify your uniqueness. Develop a distinct and value-based positioning idea..... all of these points are vital and essential no end if you are to have in place a lasting impact in the marketplace in which your business operates in. Brand positioning is the process of creating a distinctive offering for a brand. Positioning can be for... (read more) Author: Innes Donaldson

328. Developing a Brand Launch in todays marketplace October 26, 2018 Developing a Brand Launch in todays marketplace Brand launch is the process of creating a professional services brand where none currently exists. Since you are starting from scratch, you have a unique opportunity to choose how you wish to position your firm in the marketplace, which clients you want to serve and what services you will provide to them. It is the perfect time to develop a compelling value proposition. Rebranding, on the other hand, involves an existing firm that already has clients, staff and at least some equity in its brand. Rebranding involves updating your ident... (read more) Author: Innes Donaldson

329. Branding for launching products October 26, 2018 Instead, focus on your messaging and story, keeping in mind these five reasons why you should launch a brand, not a product: Brands provide peace of mind. Brands create difference and save decision-making time. Brands add value. Brands express who we are. Brands give consumers a reason to share. So, if you are considering launching a new food product this year we may be able to help you achieve the right brand styling for your products. You must note however the level and extent of resource which is both key and critical to ensuring this is able to be done in a most effective and successf... (read more) Author: Innes Donaldson

330. The effectiveness of branding services to businesses October 26, 2018 The brand of a product or service differentiated it from the competition. Today branding is a bit more complex, and even more important in today's environment no end as a means to be able to stand out to good effect from the greater competition. Effective branding can promote recognition for your business. The top brand building strategies to help professional services firms often involve drafting in the services of a professional to oversee and help develop the branding to your business. When viewed in this light, an effective brand building strategy will help no end to get the end resul... (read more) Author: Innes Donaldson

331. The frugal call! October 25, 2018 If you want to savour every bit of the festivities without breaking the bank, then our frugal ideas should do the trick…Happy Diwali! Get party ready: Lighting is perhaps the first mood-maker in a party setting. An easy and interesting way of colouring the mood would be to cover all the bulbs (even under the lampshades) and tube lights with multi-coloured cellophane paper – some yellow, some red, blue, green and the tube lights with strips of alternating colours. Or switch off all the lights and make use of a whole bunch of candles instead. Combine a selection of small, tall, floating, sc... (read more) Author: Team IAnD

332. Geometry and colour define this interior! October 22, 2018 Interior design is an art that is tailored to a lifestyle. Patil Design Studio uses this art to chisel a simple yet elegant home in suburban Mumbai – personalizing it to the individual tastes of the homeowners… Working on the premise of a contemporary, spacious-looking, easy-maintenance home, the designers play with individual needs to craft a unifying space. Taking individual preferences into consideration, different colours are used for different rooms. For instance, the living room displays a predominantly dark blue palette; the kitchen is sparkles in a refreshing combination of burgun... (read more) Author: Marina Correa

333. What You Should Know About Private Hill Country RV Sites October 19, 2018 There are few things that get our blood pumping more than hitting the open road in an old-fashioned RV for some serious rest and relaxation. If you happen to be taking your RV adventure through the state of Texas, you’ll probably be wondering about private hill country RV sites and what they have to offer over other possible destinations in the Lone Star State. Before you decide to get your RV all revved up and ready to go, you probably need to get a little acquainted with the area you’ll be traveling in. After all, while there is a bit of romance in just “winging it”, there is also the v... (read more) Author: Alfred Mears

334. Snow Season's Coming: Why You Should Choose A Ski Lodge Now October 18, 2018 Depending on where you are in the country, you’ve probably already been experiencing a nice nip in the air, which can only mean one thing — ski lodge booking time. Actually, let’s be honest, no one actually does this. I mean, it would be the most ideal thing to do if you and your family were actually planning an actual ski lodge getaway during the peak season. Unfortunately, many people leave things up to the last-minute, with less than ideal results. If you are the lucky person in charge of planning your next ski lodge adventure, now is the time to get cracking on planning your trip. The... (read more) Author: Alfred Mears

335. The Best Breweries Near Me Are The Ones That Show Movies — Here's Why October 18, 2018 Here’s a statement that you’ll not only find odd, but you might just begin to question everything you knew about me — the breweries near me that I enjoy the most show movies. And I’m not talking about showing a DVD on a loop throughout the brewery. I’m talking a legit brewery showing a legit movie like you’d find in a movie theater. Come to think of it, my favorite brewery is the perfect combination of the two. You’re probably thinking that I’ve lost my mind. How can a movie theater combine with a brewery in a palpable way that actually works? It’ seems almost “Wonka-ish”, right? Question... (read more) Author: Alfred Mears

336. Home Retailing in Belgium: Market Overview - Ken Research October 16, 2018 Home Retailing in Belgium, Market Shares, Summary and Forecasts to 2022, a report published by Ken Research, contains market insights of the home retail sector in Belgium. It provides a detailed analysis considering each of the market factors such as consumer preferences, demographics, consumer trends, technology and changing economic factors. Further, the report also contains analysis based on the historic market data. It contains information on the major retailers present in the category and their product proposition, market positioning and current key developments. Belgium is one of the mo... (read more) Author: Ankur Gupta

337. A performance-based approach to design October 15, 2018 Design echoes the ‘function first’ dictum in this auditorium, designed by Architecture Interspace for St. Patrick’s School in Puducherry. When the existing school playground made way for the structure, the design sought to capitalise on the area available. The built form, unassuming and simple, employs parking at the stilt level and the exam hall on the first floor, with the auditorium pragmatically positioned above. While pilotis and a raft foundation erect the basement, the circulation cores create minimal interference to the floor area. This structural organization of the program... (read more) Author: Team IAnD

338. When colour rules! October 12, 2018 ANSA Interiors chisels a four-storey (6000 sq. ft.) structure in a posh pocket of South Delhi, into a home that embraces grandeur, contemporary spirit and attention to detail. The designers use the language of colour to build a narrative in each area. While the base palette is beige and brown/grey across the home – a neutral envelope; each space has one accent colour that signifies its identity. For instance, the living and dining room rely on the green upholstery of a couple of dining-table chairs and the green cushion covers of the sofa to impart character to the open-plan. In a similar ... (read more) Author: Team IAnD

339. Maximising the micro! October 11, 2018 Trust the architects at CaSA to take an irregular floor plan and turn it into a practical yet contemporary and cosy home… Located on the top floor in the upscale Sant Antoni neighbourhood of Barcelona is a micro apartment redone by Colombo and Serboli Architecture. An empty, irregular floor plan cut strongly by diagonal contour lines transforms into what the designers call, “the perfect home for a young professional Italian woman.” With the onus on natural light and ventilation and ample storage facility, the wider area that overlooks the street, with the two balcony windows facing sout... (read more) Author: Team IAnD

340. Library as a Town October 09, 2018 Expected to greet the public in 2023, Bio-architecture Formosana (BAF) together with Carlo Ratti Associatti (CRA) present the National Library in Taiwan, which hopes to transform a large undeveloped suburban plot in XinYing District. Selected as the winner of nine competitions, the design of the new public building, commissioned by the National Central Library proposed by BAF x CRA is an open and transparent space. Doing away with the idea of a traditional, monumental library, this 51,000 sq. m. space is envisioned as “rooms of knowledge” that define the contemporary role of the library as... (read more) Author: Team IAnD

341. The Best Finest Coffee Makers For That Lovers Of Espresso October 09, 2018 Espresso is Everyone on the planet enjoys. It supplies a impression at the daytime. Right crave this gorgeous odor of coffee in the daytime? It behaves as a magnet and brings up you from the comfortable mattress at the daytime; nonetheless, it provides you electricity following a dull day in the office; nonetheless, it rips a hassle after having a night's hang over. For several the coffee-lovers outthere, right need some thing which will aid enjoy a cup of java without having to spend time earning itall? Certainly! You go through it accurately. You may develop a cup of java with relaxation and... (read more) Author: Mark Well

342. It's shimmer and shine at this new fine dine! October 08, 2018 Kinteriors refurbishes three disparate areas into a swanky restaurant-cum-bar within a gymkhana in a posh Mumbai suburb… Any project that deals with refurbishment comes with a long list of inherent constraints and this one is no different. Principal designer Kanchan Fagwani of Kinteriors handles the challenges with aplomb as she swaps expensive materials for cost-effective ones without compromising on the look-and-feel of the space. Beginning by breaking down all obstructing walls to create a seamless space with zones for fine dine, lounge-cum-bar and reception and lobby, she crea... (read more) Author: Marina Correa

343. Protect Your Investment With Garden Furniture Covers October 07, 2018 Now, you have spent a great deal of time, choosing your garden furniture. Now you need to learn how to maintain it and keep it in good shape so that it lasts a very long time. You may want to consider purchasing furniture covers. These will protect your furniture from the elements and will assure that your furniture lasts for a very long time. You may want to contemplate how often will do you plan on using your garden furniture. Is it heavy and easy to move around, or is it cast iron and is very difficult to lift and move around. Do you have a place to store it? You may decide that coveri... (read more) Author: Marc Deschamps

344. Self-defense: Browns' Peppers NFL logo iron on patch taking heat from angry fans October 06, 2018 Jabrill Peppers initiated a policy of playing self-defense. The Browns protective again mentioned Thursday -- his 23rd special birthday - that he has ceased going out in public alone in downtown Cleveland subsequent aggressive encounters together with fans disappointed with the way he is played. Peppers mentioned he's experienced verbal taunts plus some joking before, but which lately some of the encounters possess almost become physical. 'When an Sports AirFlow letter number individual walk through to another man, which is a inhospitable circumstance,' Red and green peppers stated following a... (read more) Author: jame tony

345. Personalised commute: the train of the future! October 06, 2018 Mecanoo architects and circular-furniture specialist, Gispen conceptualise a modular and flexible train interior that facilitates travellers’ diverse activities - sustainable mobility that can be universally replicated… ¬ When NS (Dutch National Railway Company) was weaving the fabric of a futuristic train, it drew the basic threads from every traveller and his unique journey – a sentiment that is very vital, especially in a service industry that is highly motivated and driven by consumer experience. Every traveller and every journey is unique. Mecanoo and Gispen, in association with NS... (read more) Author: Team IAnD

346. The focal length! October 04, 2018 Renesa Architecture Design Interiors refurbish and assist in branding an old spectacle store in New Delhi using a design language native to its context. When Maggo Optics – a four-decade-old 8ft x 8ft spectacle shop spread its footprint on a 1000 sq. ft. elaborate showroom, it commanded a complete makeover – architecture-wise and identity-wise. Working in tandem with Ar. Sanchit Arora of studio Renesa, the Maggo Optics’ legacy stands revivified as a go-to destination for all things optical. Occupying the entire ground floor of the mixed-use complex, the store is an amalgamation of se... (read more) Author: Team IAnD

347. Patrick McCaw rejecting Warriors' NBA logo iron on decals contract offer just boggles the mind October 04, 2018 In a warm, crowded Warriors locker room noisy along with exuberant shrieks and also moldy using a combination of perspiration as well as bubbly apply, Patrick McCaw identified the seat inside a corner and dropped his brain among his / her hip and legs, burying his / her deal with in the hands under any hand towel. Crying? Maybe. McCaw sometimes raised their check out peek on the delirium, his eyes going inside dampness. Meanwhile, experienced large guy David West held court in the center of the space, exulting, his thriving baritone spreading the word among willing exactly how gloriously this ... (read more) Author: jame tony

348. A charm called home! October 01, 2018 HS Desiigns uses clean lines and a subtle colour palette to foster understated chic in an apartment in central Mumbai… The 1400-sq.ft. residence sports a palatial feel with strategic elements of intrigue that make for the element of surprise that adds pizzazz to a personal space. The designers astutely employ the camouflage principle to conceal storage into wall panelling (as seen in the multi-purpose room) or suitably within crafted furniture, all over. Interestingly, one would never be able to tell there’s a door behind a large painting on the veneer sliding panel of the drawing... (read more) Author: Team IAnD

349. Buying your running shoes online September 29, 2018 Buying your running shoes online Finding the best-fitting shoe among the numerous choices at your local running store isn't always easy. To ensure you walk and run in the right shoes this is just one of the times and also one of the scenarios when it pays to maybe cave in and buy your new running shoes online. This is when and where it can for sure add value to your experience as a runner, overall. You'll save a LOT of money buying running shoes online - this is a fact and the savings are most impressive to and for any runner and you will also be stunned as to the level of and range... (read more) Author: Innes Donaldson

350. Buying branded running shoes September 29, 2018 When it come to being a runner and of what ever level, brands like and such as Adidas, Asics, Brooks, Hoka, Mizuno, New Balance, Nike and Saucony for sure stand out to any runner in being major leaders in the market. To help you find your perfect shoe and get a sense of how to go about choosing the correct new pair of shoes for your running, a gait analysis will always for sure be a good start to any runner. With so many brands and styles to choose from, selecting the perfect pair of running shoes for your running style can be a major task just to say the least in terms of how you need to... (read more) Author: Innes Donaldson

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