When I was a child, I used to love reading mystery books. |
Specifically, the A to Z Mysteries books by Ron Roy. Like the alphabet, there were 26 titles. One title for each letter.
I never got to read all 26 titles, I only read the ones that were available in my classroom. I remember hearing some books were missing because students took them home and never brought them back.
Anyways, I really enjoyed reading those books, so much so that I would reread them multiple times.
If I had to give one reason why I enjoyed them, it’s most likely because they’re packed with curiosity and suspense. I’d even go as far to say that they’re a lot more suspenseful than Scooby-Doo.
Make any person curious about something and they’ll be bound to want to learn more, or even buy something.
Like one of the great marketers, Gary Halbert, once said:
“The #1 reason most people buy something is because of curiosity.”
It’s a powerful emotion. Use it responsibly.
Yes, you can use it on your emails too. By using curiosity and what I teach in my book, you’ll have one heck of an engaging sales email.
To get How to Become an Email Titan, click the link below.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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