Oh boy, I got something juicy for you today. |
I was listening to one of my go-to podcasts yesterday and I heard this funny story.
Listen to this:
One of the podcast host’s friends entered the online dating game, and she went on a date with someone she met.
Unfortunately, it didn’t go well and she came home irritated.
What happened was, this guy that she went on a first date with bombarded her with obnoxious questions. It was far from casual.
He asked her questions that you’d find in a Buzzfeed “Deep questions to ask your date” type of article. That includes asking about politics and the Black Lives Matter movement.
I mean, who in their right mind would talk about these kinds of topics with someone they just met?
No one, and this guy wasn’t in his right mind.
Not saying that he’s dumb, but he followed textbook dating advice way too strictly and didn’t have enough social experience to know when not to follow the advice.
Every person is different. One might not be interested in politics or Black Lives Matter at all, so it wouldn’t make sense to bring up those topics in a conversation.
Same goes for marketing too. Every market is different. Their interests, desires, language and pains will all differ.
That’s why whenever I see something like,
“Include this specific, persuasive word in your subject line to boost your open rate by 420%,”
I just shake my head and move on.
Unlike that kind of email copywriting textbook advice, How to Become an Email Titan teaches the solid principles of email copywriting.
In other words, it’ll work in almost every single market because it focuses on one important thing:
Building a relationship with your email subscribers first.
Once you have an unbreakable bond with your readers, and offer a product or service that’ll solve their problems, then that’s when you’ll start to see some green results.
Here’s the link to the sample chapters:
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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