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Copywriting Articles and Ezines

Copywriting

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Showing 1 to 25 of 500 Articles in Copywriting.
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1. Mister Rogers' Lifelong Impact on Children
February 22, 2021


There’s a saying: Kids are like sponges. They absorb everything they see and hear, regardless if it’s positive or negative. And depending on what the information is, that may or may not affect them into adulthood. For example, I was listening to a conversation about Fred Rogers, also known as the creator of Mister Rogers’ Neighborhood. In my opinion, it was one of the best childrens’ television series to ever exist because that show planted a lot of important seeds in the minds of its young viewers. Some of them being: “I didn’t have to be like all the others... (read more)

Author: Ellisen Wang

2. How to Write Like the OG Copywriters
February 21, 2021


In my opinion, if you want to become good at anything, the best way to start learning is to study the pioneers. Back in the days where the Internet didn’t exist, copywriters wrote direct response ads for different types of mediums like newspaper/magazines, mail orders, TV, and radio. And who were these OG copywriters, you ask? To name a few: David Ogilvy Gary Halbert Eugene Schwartz Joseph Sugarman Now to learn how to write like these guys, find some of their their print ads online and copy them by hand. Yep, you read that correctly. You might be wo... (read more)

Author: Ellisen Wang

3. Psychology Tactics You Can Incorporate to Your Emails Right Now
February 19, 2021


In my opinion, one of the most interesting parts of Joseph Sugarman’s The Adweek Copywriting Handbook is chapter 19. This chapter teaches you 31 psychological tactics you can apply to your emails and all your other marketing campaigns right now to make them more compelling and get your readers to buy from you. Here are some of the tactics he covered: 1. Honesty Honestly, this shouldn't even be on the list, it should be a given. But I guess he's got to mention it because there are people out there that still market their businesses in shady and dishonest ways. Frankly, those typ... (read more)

Author: Ellisen Wang

4. The Process That Improved My Writing Tenfold
February 18, 2021


Once upon a time, I used to be a slow writer. It was one of my worst weaknesses. Because of that, I would always get stuck writing essays in school because I would have trouble thinking of what to write. The only way I got myself to start writing was to put off the assignments until the last minute. I mean it worked, but the quality always turned out terrible, thus getting mediocre grades. I lived with this problem for a long time, and it affects me when I practice copywriting too. But that all changed when I read the copywriting book written by one of the greatest living copywr... (read more)

Author: Ellisen Wang

5. Why I'm Rereading This Book Again
February 17, 2021


In my house, I have a shelf full of business books I’ve read over the past two years. To be extremely honest, most of the books I haven't read more than once, they'll probably live on the shelf for eternity. But there’s one specific book I reread over and over. Here’s why, I once had a conversation with a friend who happens to be a talented musician, and we were talking about my journey to becoming a music producer. This is what he told me: “...You should definitely study music theory for a good couple of months. Get familiar with the fundamentals. Chords, melodies, circle ... (read more)

Author: Ellisen Wang

6. Copywriting lessons from Indian call center scammers
February 04, 2021


One of my favorite things to do during my leisure time is watching entertaining videos. Specifically, videos of people fooling around with scammers from Indian call centers. You know, the ones who’ll call you to let you know that the IRS is going to sue you, or the ones who pretend they’re Microsoft tech support and will “help” you remove a non-existent virus from your computer. Usually, they target older people because they know it’s easier to trick them. But I’ve seen instances where they called tax professionals and police officers. On the surface, it’s a terrible thing... (read more)

Author: Ellisen Wang

7. How to Get Your Readers to Tune Into Your Emails On Demand
February 02, 2021


I don’t really watch a lot of TV shows or movies nowadays. If I do, either someone forces me to sit down and watch it with them. Or they recommend it to me and I get sold by their personal review. Back in the younger days when I did regularly watch TV, there was the amazing “On Demand” feature that allowed me to watch whatever show I wanted, whenever I wanted. My personal favorites: Phineas & Ferb The Suite Life on Deck Wizards of Waverly Place Spongebob Squarepants And many other Nickelodeon and Disney shows. But before the time of “On Demand,” you... (read more)

Author: Ellisen Wang

8. How to make your date run off faster than by saying "I love you" on the first date
February 01, 2021


Oh boy, I got something juicy for you today. I was listening to one of my go-to podcasts yesterday and I heard this funny story. Listen to this: One of the podcast host’s friends entered the online dating game, and she went on a date with someone she met. Unfortunately, it didn’t go well and she came home irritated. What happened was, this guy that she went on a first date with bombarded her with obnoxious questions. It was far from casual. He asked her questions that you’d find in a Buzzfeed “Deep questions to ask your date” type of article. That includes asking ... (read more)

Author: Ellisen Wang

9. The A to Z of Email Copywriting
January 28, 2021


Usually when you see the title, “The A to Z of ___,” it means a complete beginner’s guide to whatever topic that it’s about. But I decided to do something a little fun and take the title and make a literal A to Z email copywriting guide. And so, the following was created. Enjoy. Action is the very first step. Be your best self. Copying others is a big no-no. Don’t forget to always promote something. Exceptions? There are none. Forget about the unwritten rules. Grab a timer before you start writing. Have it set to 25 minutes. Initiate ... (read more)

Author: Ellisen Wang

10. The Case of Social Justice Enthusiasts Going Too Far
January 21, 2021


Let’s go back to June 2nd, 2020. If you’re a social justice enthusiast, then you may be familiar with that date. If not, it’s also known as Blackout Tuesday. A day to protest against racism and police brutality by posting a pitch black picture on social media. But as you may already know, this whole protest lasted for more than just one day. On that date, I even wrote an email about this. I’m not going to paste the entire email here, so I’ll sum it up as short as I can. I used to post content on Instagram. Basically, I was deciding whether or not I should post my regul... (read more)

Author: Ellisen Wang

11. Email Copywriting Lesson From a Professional Musician
January 08, 2021


Earlier today, I caught up with a good business friend of mine. We haven’t spoken since May so we had quite a lot to talk about. Most of the conversation was, of course, business related matters. But towards the end, it transitioned into the topic of music. After all, it was a conversation about music that began our relationship. Being the professional musician that he is, among other things, I asked him for some advice as I make progress on building my music making skills. The main takeaways? 1. Let your feelings guide you. 2. Be open minded. 3. Trust y... (read more)

Author: Ellisen Wang

12. Email Copywriting Tip From Phineas and Ferb
January 04, 2021


One of my favorite childhood shows was Phineas and Ferb. It’s a Disney show about two boys on summer vacation, and figuring out how to make their days fun. It’s a show that I never got tired of, even though each episode was extremely predictable. Here’s what I mean. Like all TV shows, almost all the episodes follow the exact same structure, and it goes a little something like this: • The show starts off with the two main characters starting another summer vacation day. • A few minutes into the episode, an idea pops up in Phineas’ head and says one of his famous on... (read more)

Author: Ellisen Wang

13. Come inside this article as I show you my 2021 strategy
December 31, 2020


At least for the first quarter of 2021, I have a rough strategy of how I’m going to approach my business. The focus for this next few months revolves around building my email list much more aggressively and revamp my nurturing process for my future 2021 readers. So here are my plans so far: 1. Aggressive list building This doesn’t necessarily mean I’m going to build my list using faster, paid methods, but doing what I’m doing already at a greater rate, including booking podcast interviews, virtual face-to-face networking, etc. 2. Power up my blog with SEO juice Ev... (read more)

Author: Ellisen Wang

14. Infotainment At Its Finest
December 28, 2020


A few days ago, I found an interesting newsmagazine program on YouTube called Inside Edition. A couple of videos stood out to me. “The Rude Behavior of New York Commuters” “Rude Commuter Behavior Caught Happening on New York Subways” “How New York Commuters Evade Paying Subway Fares” I checked those out mainly because I’m a native New Yorker and I can completely relate to those titles. When I finished watching them, I didn’t know what to think. I couldn’t tell if Inside Edition was a serious broadcast or they just do satire news because their style of reporti... (read more)

Author: Ellisen Wang

15. What to Do to Make Sure Your Copywriting Isn't As Useless As a Pet Rock
December 25, 2020


A friend of mine recently got me into watching crime TV shows. The first show she introduced me to was Grimm. The show is about a detective who discovers that he is a descendant of a group called the Grimms. Their lifelong duty is to maintain balance between the humans from Wesens, or creatures that disguise themselves as humans. But as a Grimm, he can tell the Wesens apart from regular humans. Then, I got introduced to another show called Criminal Minds. It pretty much has the same concept. The show follows an FBI squad as they solve numerous crimes. I only watched the fir... (read more)

Author: Ellisen Wang

16. Why I Don't Like the Way Colleges Prepare Students For Their Future Careers
December 22, 2020


Throughout my college career, I noticed some problems with how they prepare students for the job searching process. I mean, that’s not the only problem I noticed. There are a lot more issues I have with college, but I won’t talk about them all today. I'll save them for another day. But let’s zoom in on the job search preparation process. 1. Writing I don’t fully understand what caused this, but I know a lot of people overthink when it comes to writing. Whether it be an email to a hiring manager, or answers to job application questions. And I get it if you’re concerned about... (read more)

Author: Ellisen Wang

17. What I've Been Dreaming About Lately
December 20, 2020


One aspect of American pop culture that I used to be largely obsessed with (And still am, but to a smaller degree) is zombies. Zombie TV shows, movies, video games. You name it. I’ve watched iZombie, Zombieland 1 & 2, Peninsula. I also used to play Left 4 Dead, World War Z, etc. Sometimes I even wished I was put into an actual zombie apocalypse to see what it’d be like. But then my mind goes back to reality and thinks, “Nah,don’t be stupid. Why would I want to put myself through something terrifying and chaotic like that?” Speaking of which. I don’t know abou... (read more)

Author: Ellisen Wang

18. The Queen's Gambit
December 11, 2020


The name for one of the oldest opening moves in the history of chess. It’s also the name of a novel written by Walter Tevis in 1983. The story is about an orphan named Beth Harmon who becomes a grandmaster level chess player at a very young age. But it also goes into her issues with drug abuse and alcoholism. In October, the TV miniseries was released exclusively on Netflix. Now here’s what’s interesting about the show, besides the fact that it was wildly popular. Over 60 million users have watched the show. The popularity of chess spiked. The online chess site, chess.... (read more)

Author: Ellisen Wang

19. B.S. Bullets
December 09, 2020


One of the things I do to improve my copywriting skills is hand copy ads. You may be wondering, why? Here’s my theory that I believe to be 100% true. Think about this: Have you ever spent so much time around someone that you begin to adopt their own mannerisms? I’m sure I’m not the only one who experienced it. Besides, it’s like how the saying goes, “You are the sum of the five people closest to you.” Sometimes, I’d hand copy entire ads until my hand falls off. Other times I’d focus on a specific component, like bullet points for example. I’d pull up an ... (read more)

Author: Ellisen Wang

20. Using the Secret Behind Propaganda to Boost Your Sales
December 08, 2020


Let’s talk about a completely random topic that came to my mind the other day: Propaganda. Yes, my friend. You’re in for a little history lesson today. Let’s start with, what is propaganda? It’s a type of communication where the goal is to push an agenda and influence an audience’s actions, way of thinking, and attitudes. We’ve seen many forms of propaganda happen throughout our world’s history. Here are some of the most notable ones: Rosie the Riveter, the iconic woman in blue and red headband flexing her bicep. The purpose of this campaign was to recruit wo... (read more)

Author: Ellisen Wang

21. How to Sell Your Product or Service Without Making Your Readers Feel Like They're Being Sold To
December 07, 2020


I used to be subscribed to the Morning Brew newsletter. If you’re not familiar with them, they send daily emails where they provide you the latest news in a very entertaining way. Their headlines are straightforward (And sometimes clever). And they give the main gist of the news in just a few sentences, one paragraph at max. What’s even more impressive is how well they create their sponsored ads to get you to read them. They keep the formatting of the ads consistent with the rest of their newsletter. As for the text, the writing style and tone is also consistent. ... (read more)

Author: Ellisen Wang

22. My Personal Take on the Beauty Standard
November 27, 2020


I feel bad for the social media addicts who compare themselves to the people they see online. All the glamorous things they see online are not what they seem. They see someone who looks nice and thin? It’s all in the angles, or photoshop, or filters. Or they see celebrities who are on a whole different level of beautiful? You can thank plastic surgery for that. Of course, this isn’t true for all celebrities. But most of the ones we see online or in the media have gone through some degree of artificial change. No judgment from me, they can do whatever they want to their... (read more)

Author: Ellisen Wang

23. Do You Know What Grinds My Gears?
November 26, 2020


I’ll be blunt here. I don’t like how people seem to skip Thanksgiving and go straight to celebrating Christmas. As soon as November comes, stores start bringing out their Christmas merchandise, and people start putting up their lights and trees. Even worse, They don’t take down their decorations until way past Christmas. The longest record goes to one of my former neighbors, who didn’t take down their lights until July. Now I understand from a business standpoint that Christmas is a heavily commercialized holiday, and they want to take full advantage of it. But Th... (read more)

Author: Ellisen Wang

24. This Man Teaches You How to Pickpocket
November 25, 2020


I once watched a TED Talk by Apollo Robbins, who describes himself as… “The World’s Leading Expert on Pickpockets.” Funnily enough, his appearance reminds me a lot of Seth MacFarlane. But that’s besides the point. In the video, he talked about how he can pickpocket somebody’s watch, wallet, or phone by manipulating their attention. He even demonstrated this by picking a victi- I mean, volunteer from the audience. At first, it seemed like he was performing an illusion with a poker chip. But while all that’s happening, he pickpocketed the volunteer’s watch, cas... (read more)

Author: Ellisen Wang

25. Want to Watch Paint Dry in Real Time?
November 24, 2020


It’s amazing what you can find on the Internet these days. They’re either extremely impressive or extremely ridiculous. There’s just no in-between. For examples, One of my favorite things to watch are videos where people make art in the most creative ways. Those videos are always impressive. On the other hand, one of the more ridiculous videos I came across is a 10 hour video of watching paint dry. And it wasn’t like it wasn’t a popular video. It had close to one million views. Did people watch it all the way through? Well, that I highly doubt. But ... (read more)

Author: Ellisen Wang



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