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Copywriting Articles and Ezines

Copywriting

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Showing 1 to 25 of 500 Articles in Copywriting.
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1. One thing that'll help you progress further in mastering a skill than anything else
February 17, 2022


One thing I always believe is that you should always sharpen the fundamentals of any skill you possess and wish to maintain. This is something a lot of people fail to do because, admittedly, it’s boring. People would much rather learn the cool, ninja, advanced tactics and hacks than relearn the basics. This is especially true in the marketing and copywriting space. If you don’t believe me, read some of the one or two star reviews of some marketing and copywriting books on Amazon. You’ll see common reviews like (And these are copy-and-pasted), “Nothing new here.” “... (read more)

Author: Ellisen Wang

2. How to create a sales page for your course
January 12, 2022


You’ve created an online course, and you truly believe in the impact it will have on people’s lives. But there’s a problem: you are a teacher, not a salesperson. While your strength may be breaking concepts down to teach others, there is an entirely different skill set that goes into marketing your course and getting people to sign up. But you can create a sales page that inspires others to sign up for your course! First, make sure you understand who your target student is. Who would benefit the most from taking your course? What problems do they have that your course can solve... (read more)

Author: Donnie Lewis

3. My newfound appreciation for one of the greatest comedians of all time
January 25, 2022


Roughly a month ago, I remember hearing some drama about Dave Chappelle, whom people often refer to as one of the greatest comedians of all time, and his latest Netflix special, The Closer. Apparently, the show triggered a particularly sensitive community. So my curiosity got the better of me and I decided to watch his special. Now up until that point, I never watched any of Dave Chappelle’s stand-up shows before, so I watched it with my mind as open as possible. But what did I think of it? Well, two things: 1. Good for him for not giving in to the critics and apologiz... (read more)

Author: Ellisen Wang

4. I should've been doing this a long time ago
January 25, 2022


Last month, I wrote an email with the subject line, “The one big thing that'll solve almost all your email marketing problems.” Long story short, the email was about learning how to write better emails so you’ll solve your low open rate, deliverability, and engagement problems rather than focusing on the less important things like figuring out the best time to send emails, split testing subject lines, using demographic data. I even posted the content on LinkedIn to get more eyeballs on it, and someone decided to give their two cents. And I’m going to paste it below, so don’... (read more)

Author: Ellisen Wang

5. How to express personality online
December 20, 2021


When's the last time you enjoyed listening to someone who sounds generic? It just doesn't happen. People love listening to speakers like Wayne Dyer, Tony Robbins and Nick Vujicic because they're dynamic and their personality shines through. The best-selling books and even the best sales letters are the same. An aura of personality just oozes from the page or the screen. How can you express your personality when you're writing? => Write from Personal Experience The more you can share what you've actually experienced, the better. Trying to teach or compete in a market where y... (read more)

Author: Donnie Lewis

6. How to write your welcome email message
December 19, 2021


Your welcome email message is your number one chance to make a first impression on your subscriber. If you have a great welcome message, subscribers will read it, be impressed by the quality and continue to open your emails in the future. With a poor welcome message, they may very well never open your emails again. Of course a poorly written subject line doesn't help. Before we go over what makes a great welcome message, let's go over some all-too-common mistakes that people make in their welcome messages. => What Not to Put in Your Welcome Message First of all, never send a wel... (read more)

Author: Donnie Lewis

7. How to craft spellbinding email subject lines
December 14, 2021


A great email subject line should jump off the page, seize hold of your reader's attention and compel them into opening the email. A poor title on the other hand will easily be skimmed over and lost. How do you write a subject line that grabs attention? Here are a few tips. => Use Action and Power Words The more vibrant and energized your words, the more people are going to be drawn to them. Take the first sentence of this article for example. If it had just said "A good title should catch attention," how much blander would it be? Phrases like "jump off the page," "grab a ... (read more)

Author: Donnie Lewis

8. 4 Creative Ways to Increase Your Attention to Detail
November 29, 2021


Do some of the finer details about your job and personal life escape you? Are there some things that you seem to continue to overlook? You're likely frustrated by not being able to get everything right, especially the simple things. It could be that what's affecting you is a lack of attention to detail. It's not that you want to overlook things. It's probably that the details just slip your mind at the moment. The great news is that it's possible to increase your attention to detail so not as many things slip your mind at inopportune times. Develop these four simple strategies f... (read more)

Author: Donnie Lewis

9. Why film remakes aren't always a great idea
January 11, 2022


I watched a podcast episode where two people reviewed a South Korean romantic comedy film called My Sassy Girl. After listening to them talk about the movie, I decided to watch the movie myself. The film is about a man who started an unusual, but amusing relationship with a woman after encountering her in a drunken state at a train station. They slowly become more active in each other’s lives, and in the end, fall in love with each other. Of course, the story goes much deeper than that, but I’m just giving an extremely brief summary. But the film was extremely successf... (read more)

Author: Ellisen Wang

10. How to actively deepen your copywriting knowledge
January 11, 2022


Music is an enjoyable thing to listen to no matter which way you listen to it. And there are really two ways to do so. 1. Passive listening 2. Active listening Some examples of passive listening are listening to elevator music, or having background music in restaurants in supermarkets. The music is just there to fill the empty silence. Active listening is a whole different level of listening. Listening to music actively is similar to how film enthusiasts watch films and movies. They watch a film or movie multiple times to analyze every single scene, catch every si... (read more)

Author: Ellisen Wang

11. How Old is Albanian Language
October 16, 2021


How Old is Albanian Language Are you curious about the history and origin of the Albanian language? Well, you're lucky that at Universal Translation Services, we are providing a complete guide about the Albanian language. Although, the exact origin of Albanian is not entirely known, there are traces about the evolution of this lingo in ancient times. The point of view of different historians differ from each other but UTS provides the most possible and evident information about the origin of the Albanian language. If you have an interest in learning about this lingo, just stay with us till... (read more)

Author: Certified Translation

12. Albanian Language
October 16, 2021


Albanian Language Just like humans experience the birth cycle, languages also have dates of origin and extinction. Since languages are part of human life for a long time, it is hard to predict the exact dates of their origin. This confusion is much bigger when it comes to the Albanian language. When people ask a question that how old is Albanian, it becomes hard to answer. Somewhat the origin of Albanian is near to ancient Greek history. The work of some linguists provides evidence about the history of a language. If you're seeking information about the history of the Albanian lang... (read more)

Author: Certified Translation

13. Albanian Certified Translation
October 16, 2021


Are you a person curious to learn about languages? Many people are willing to know about Latin origin and the history of foreign languages. And recently, we've seen many questioning about the old existence of Albanian. Are you also curious about it? If you are a person who wants to know more about when this language came into being and about its literature, then you're at the right place! Universal Translation Services aims to provide the best content but make sure to read it till the end to get the best understanding. At first, let's take a look at the Albanian literature! Albanian Li... (read more)

Author: Certified Translation

14. Which Language is Older Persian or Arabic
October 15, 2021


Is Persian different from Arabic? Well, many people think that they are the same. It is probably due to three major misconceptions i.e. both are written with the Arabic script, they're spoken in the Middle East and they're spoken by peoples who are, for the most part, Muslim. The reality is that Arabic and Persian belong to two different language groups. They have completely different grammar and pronunciation, and while Persian has a lot of Arabic loan words, most words are very different. Persian is much similar to other foreign languages i.e. English. But on the other hand, Arabic belo... (read more)

Author: Certified Translation

15. Arabic versus Persian
October 15, 2021


We have encountered similarities and differences between identical twins. But do you know that languages can also have common and distinct features? At Universal Translation Services, we've frequently been asked the question about the difference between Persian and Arabia. And now we are here to answer it! The relatedness of both of these lingoes is also popular because Iraq is right next to Iran in the neighborhood of many other Arab nations. The foreign tourists and language experts, all question the connection between Persian and Arabic languages. Let's study some common facts regardin... (read more)

Author: Certified Translation

16. Language Spoken In Haiti
October 11, 2021


Haiti Language Translation As a business strategy, to spread their word, promote their business and drive more customers, businessmen think of expanding and opening up multiple branches of their company in different territories. The first thing that comes to their minds is probably opening up in the countries which are larger in terms of economy and population. This strategy may sometimes even fail. It is because no matter how larger a country's population is, it is not always necessary that the majority of the population would be oriented to buy your product or service. To avoid such a fail... (read more)

Author: Certified Translation

17. Haiti Language Translation
October 11, 2021


Haiti Language Translation Due to being a popular tourist destination, Haiti already secures its chance to be a potential business-initiation country. Many businessmen and companies want to set up a representative branch in Haiti. They acknowledge that there can be potential growth in their business due to Haiti being a tropical island nation, very suitable for tourists. This pursuit makes them open up their branch in such a territory. Language is the key source of communication. Without the understanding of one's language, we cannot convey our ideas and messages correctly. The Haitian popula... (read more)

Author: Certified Translation

18. Haiti Language
October 11, 2021


Haiti Language Translation Different types of people make up a society. Some are extroverted, others are introverted. Introverts are very shy and love to live a peaceful life in solitude, unlike extroverts. When selecting a tour destination, these people are very likely to choose less crowded countries. Countries like the United States and the United Kingdom are densely populated due to a large number of immigrants. When selecting a travel destination for holidays, introverts are very likely to choose small tropical islands, which have considerably fewer tourists than the other countries. Hai... (read more)

Author: Certified Translation

19. Probably another article addressing the outage of Facebook and Instagram
October 05, 2021


I checked my emails this morning and a lot of people were talking about how Facebook and Instagram were down for a good six hours yesterday. And while people were panicking about not getting their daily dose of social media, I was outside enjoying the real life. Specifically, I visited a cafe with a group of friends and played board games for hours on end. One friend introduced me to a game he was obsessed with called Betrayal at House on the Hill. And I have to say this. Out of all the board games I played in my life so far, this one has been the most fun. So fun... (read more)

Author: Ellisen Wang

20. Why I heavily support my ways of emailing
September 23, 2021


Today, I’m going to make a short list of why I prefer my ways of emailing as opposed to the conventional way, also known as, the corporate newsletter way. Let’s get started: 1. There’s no need to use any drag-and-drop editors,no need to deal with any coding, and no need to deal with images. Simply type and send. 2. The content can easily be repurposed. I can take almost any of my emails and turn them into social media posts, expand them into long form articles, retell them in podcasts, and even use them when writing books. Fun fact: A good portion of How to Become an E... (read more)

Author: Ellisen Wang

21. Who my book is not for
September 21, 2021


If you’ve been on my list for a while, then you’ve probably noticed that my emails aren’t like the typical company newsletters you see. They’re text only, heavy on storytelling, and they’re focused on building relationships with my subscribers. And while I do heavily support my way of writing emails, it’s not for everyone. Here’s what I mean. I’ve been signing up on email lists of companies that do a lot of email marketing, and the main thing I noticed is that a lot of them send shorter, to-the-point emails. And I suspect they go that route for a few reasons: 1. T... (read more)

Author: Ellisen Wang

22. Putting a little thought into things goes a long way
August 25, 2021


Last month, I wrote an email with the subject line, “Never thought I’d see this on Linkedin.” And if you don’t know, I always take my daily emails and publish them on the blog page of my website, so I have an entire archive of daily emails there. But I also publish them in article directories for list building purposes. But according to their terms, other people are allowed to take my content and publish them on their own websites as long as they give credit, which I was fine with. Recently, I found a site that published my email about LinkedIn. But here’s the funny thing. ... (read more)

Author: Ellisen Wang

23. Cheap Certified Translation Services
August 25, 2021


Cheap Certified Translation Services While looking for any kind of service, people tend to check the charges first. For example, if a person is willing to buy a bag, he will first look at the price tag to know if he can buy it or not. If the price is too high, the person will be stuck whether to spend a high price for his will or to go against his happiness by saving the money. But Universal Translation Services makes this decision much easier for their clients by providing cheap translation services. We provide the lowest prices for our translation services than all other translation c... (read more)

Author: Certified Translation

24. An inside look into the life of wine tasters
August 20, 2021


During pre-COVID times, I’d go on event websites like Meetup and Eventbrite to attend local business networking events. Once in a while, I’d come across other casual events, wine tasting was one of them that caught my eye, because at the time, I didn’t know that was a thing. At one point, I did some for-fun research and learned the practice of wine tasting. Apparently, there’s a whole process wine enthusiasts go through to evaluate the quality of the wine. Coincidentally enough, I listened to a podcast episode that involved this topic. This man (We’ll call him Pat) use... (read more)

Author: Ellisen Wang

25. The prospect who thought copywriting was a magical skill
August 19, 2021


I once heard a story from a copywriter. A prospect asked him to write a million dollar sales letter for him. The copywriter said, “Okay, how many people are on your email list?” And he replied, “Oh, actually I don’t have a list.” “Okay...do you have a product?” “...No.” “Well, there’s nothing I can do for you then.” And that was the end of that conversation. A lot of people seem to think copywriting is a skill that’ll magically bring in sales. Even I was one of those people when I first heard about it. Admittedly, it was part of the reason why ... (read more)

Author: Ellisen Wang



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