As most of you are aware, the practice of e-book downloads has grown extensively during the past years. What makes an e-book store both dynamic and enticing is that the industry is open to everyone. This means that your favorite authors don’t necessarily have to be signed to household publishing names. In fact, your favorite authors don’t even have to have a publisher at all. Recent studies into e-book downloads trends suggest that self-publishing authors are picking up in revenue incomes. |
One of the most recent trends in e-book downloads is that even long standing favorite authors have decided to put aside their contracts, become self-published and take the path of the e-book store. And there are many success stories behind this move, where readers’ favorite authors have greatly increased their incomes by making full advantage of e-book store offerings. Now, it is interesting to speculate what has led many of the reader’s favorite authors to have an e-book store sell them as self-published.
The major reason is probably the daily price-cuts within an e-book store. As an e-book store, it seems as there’s an on-going battle in order to bring in as many customers as possible. This trend of continued low prices in e-book downloads can also be an explanation of new devices from Amazon and Kobo which are bound to hit the market around the winter holiday season.
Recent market studies into e-book downloads have tagged the average price for readers’ favorite authors best-selling e-books at around 7$. But, when it comes to e-book downloads, truth of the matter is that there are many books priced below 3$, going even around 0.99$. Now, it is only common sense that splitting the average 7$ between author, agent, publisher is a bit less attractive than becoming a self-published author and taking full advantage of e-book downloads revenues. This e-book downloads trend is particularly troublesome for publishers who are losing their favorite authors. As of late, it appears that they have not figured an answer to the e-book store frenzy and have to go along in order to stay competitive. Only recently have we seen e-book downloads of reader’s favorite authors such as Hatchette’s The Cuckoo’s Calling by J.K. Rowling go down from 9.99$ to 6.50$. Same goes with e-book downloads of reader’s favorite authors such as HarperCollin’s The English Girl by Daniel Silva which has seen a discount of 2$ in e-book store prices. And the list of e-book downloads can go on with many other examples. On the other side of the spectrum, e-book store prices have fallen dramatically for self-published books. For example, e-book downloads for Rachel van Dyken’s, who has recently joined the list of reader’s favorite authors’, recent best-seller were tagged at a meager 0.99$ per e-book store.
Even though the trend of low prices in an e-book store might seem appealing to consumers, it is worth noting that there are some downsides to this e-book downloads practice and consequently to some readers’ favorite authors. Consumers’ are sure to spot this e-book downloads trend and might very well choose to wait a couple of months so that they can go to an e-book store and buy their favorite authors best-seller at half the price. But the major downside from such e-book downloads practices is that it devalues books in general, not only e-books. Given the low prices, books and e-books alike will become more disposable. And in the long-term, this is bound to hurt the viability of the industry.
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