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If you are launching a new direct marketing campaign for your business you will want to ensure that you are using the highest quality, most up to date, consumer databases. It can be hard to come across consumer databases that reach the standard you want; after all, the quality of your data can have a marked effect on the success of your campaign. There are numerous companies offering purchasable consumer databases, but how can you be sure that they are offering the data that you want. UKconsumerdata.com regularly check and update their databases to ensure that what they have to offer is only of the highest quality. They offer you the ability to have your consumer databases geographically targeted, to optimise the relevance of the data that you receive to your business. With cost effective databases that are available instantly to download it is little wonder why UKconsumerdata.com are fast becoming one of the leaders in the their field. They also offer free samples which are readily available and open in all popular spreadsheet programmes so that you have the opportunity to test the data quality for yourself before you make a purchase. It is important to remember the presence of both the Telephone Preference Service (TPS) and Mail Preference Service (MPS) when looking to launch any direct marketing campaign using consumer databases. Both of these services are free for consumers to register with in order to record their preferences to not be contacted for either direct mail or direct telephone marketing purposes. It is a fineable offence to breach the wishes of anybody registered to either service, at a cost of £5,000 for each contact you have made. Contacting people registered on either list could ultimately cause your campaign to become very costly – especially is you are using consumer databases that are rife with these details. It is therefore important to ensure that the data you are using has been checked against the Telephone Preference Service (TPS) and Mail Preference Service (MPS) databases and cleaned of any details contained in them. As mentioned earlier, the quality of the Consumer databases that you use for your campaign can have a direct impact on your results. This is mainly due to your company image. If you are making contact with people registered with either the Telephone Preference Service (TPS) or Mail Preference Service (MPS), or addressing people using the incorrect name or even sending things to the wrong address or calling the wrong telephone number, people will be getting a negative image of your business. If the person that receives your direct marketing is offended or unimpressed by what they have received, they are likely to tell twelve of their friends and family members, meaning that for every one person you market to, potentially you can lose thirteen prospective consumers. UKconsumerdata.com provides high quality, instantly available, geographically targeted and thoroughly cleaned consumer databases. They aim to help you to increase your return of investment by providing you with the best quality data to ensure the success of your direct marketing campaign.
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Consumer data, Consumer databases, UK Consumer data,
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