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Why is building a mailing list important? Most people will not buy anything they see for the first time online. This tells us that first impressions on the Internet do not usually give a lasting impact. Therefore, list building is very important so that you could sell to your subscribers on subsequent contacts. Most Internet marketing ‘gurus’ will tell you that you need to contact the same subscriber more than once in order to make just one sale. And that over 70% of sales are generated after the 3rd, 4th, 5th, 6th or even 7th contact. For this reason, your website should tie-in with an autoresponder. How does an autoresponder help in your Internet marketing effort using your mailing list? An autoresponder is a script that you set up on your website where visitors could sign-in by entering their names and email addresses. These details are stored within the system and it allows you to include a sequence of email messages that are sent to your mailing list in the order and frequency that you determine. By far, the autoresponder can be considered as one great marketing tool ever developed for the Internet. How to get your website visitors to sign up to your mailing list? As people the world over visit millions of websites each day, they will easily forget having visited yours as well as many other websites. That is why you need to collect their names and email addresses so you could contact them later on a regular basis. You should aim to turn your website visitors into returning visitors and be able to lead them to buy your products or to redirect them to other websites over time. To do so, you could provide some free download, free e-course or free newsletter to entice them to sign-up to your mailing list. To take it a step further, provide your subscribers freebies or discount coupons during special occasions so as to turn them into responsive subscribers and ultimately your loyal customers. How to reduce unsubscribe rate on your mailing list? Many website owners, just after building a list of about 500 subscribers will start sending email messages to promote and sell their products. Actually, this is not good as your subscribers may get annoyed and unsubscribe immediately. The trick here is do not flood your subscribers’ inboxes with your emails just after they had sign-up. Take it slow and do it just once every week or every other week - the key is to not overdoing it. But before you send out any promotional information, make sure they are of value and that your subscribers will find useful. If you do this consistently for over a period of time, your subscribers may even be looking forward to receiving email when the time comes. What are freebie seekers and what you need to know about them? It is almost impossible for most of the websites to build a list of about 10,000 loyal subscribers. During the initial periods of the Internet era, it was fairly easy to build a mailing list close to that figure. But today, getting people to visit your website is already a major task, let alone getting them to sign-up. Even if they sign-up, it is because of your freebies, but they might not want to receive your follow-up email messages. These are freebie seekers and they would use phony email addresses to sign-up for your freebies. Say, your website has a free ebook, which they like. They will just sign up, download it and quickly unsubscribe. Even if they do not unsubscribe, they will report your first follow-up email as a spam mail and this will automatically direct all your subsequent emails into their spam boxes, which will automatically get deleted after some time. How to maintain a mailing list of loyal subscribers? PayPal has over 50 million account holders or subscribers with some USD70 million being transacted daily. Google, Yahoo and other multi-million dollar websites also have loyal subscribers in the millions. The main reason people subscribe to them is the high quality services and customer supports they received. So, if you run an online business that prides itself to always provide good quality products and services as well as good customer supports to your subscribers, you can rest assured that they will remain your loyal customers for a long time to come and will not abuse the privilege given to them. If you’re still having problem in understanding the FAQs about building a mailing list for your online business, there is a simple word that will help you do just that. This business concept is still selling like crazy online and basically it’s like a running tap that you can’t turn off…even if you want to. Click Here to check out this simple word and find out why you’re still struggling to make money online.
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