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If you are considering starting an online business of any kind, you need to understand right away that the vast majority of your visitors are going to come your way via the major search engines. Sure, there are other marketing methods that need to be employed, but none are as effective at delivering targeted traffic as the likes of Google, Bing, and Yahoo. If you can land your site on or near the top of those search engines when people are looking for what you have to offer, your chances of online success will be very good indeed. The big question then is how to get your site to the top of the page, with the easy answer being search engine optimization (SEO). This is basically a method that is used in creating web pages that will make them attractive to the search engines. Keywords are one of the most important elements in SEO, which makes choosing the right words to put on your pages and in your descriptions of vital importance. There are a number of great keyword search tools out there that can help you, but before you start going with words and phrases, you need to figure out exactly how to search for keywords. Most people get caught up in using keywords that describe their products and services, but those are not necessarily the keywords that people will use when performing a search. For example, let’s say that you own an Italian restaurant in Las Vegas. Visitors to the city that want to find a great place to eat won’t simply search for “pasta” or “Italian restaurants,” but are more likely to get very specific by using a phrase like “best meatballs in Las Vegas.” You can have every menu item listed in your keywords, but unless you start using the mindset of the average search engine user, you are never going to make it to the top. Your search for keywords should also include how many of your competitors are using the same words. A great tool that will help you break down exactly which words and phrases are being used, and by how many different sites, is the Google AdWord Keyword Tool. This is a great place to see of the keywords that you have assembled are in fact worth using, or whether you need to be a little more creative in making your keywords list. This will help you narrow down your keywords search and ensure that you select the ones that will be most effective. The only way to see if your search keywords strategy has been effective is to put them to the test. Think about using some of them in a small AdWords campaign to see how effective each of your choices were. You will find that some keywords did great, while others were a total bust. These results will allow you to adjust your keywords and phrases accordingly, whilst also showing that your search for great keywords is definitely an ongoing process.
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