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Sports equipment market leading companies - Nike (Nike) and its German rival Adidas (Adidas) into Olympic battle, and strive to help athletes improve their performance in next month's London Olympic Games, squeeze out the maximum commercial value. Olympics sport new fashion and new technology to provide a display platform, facing sluggish in many markets now, and sports apparel suppliers to improve performance by Olympic Dongfeng. Soccer World Cup, the Olympic Games around the electronic billboards, means that when the global audience watching the Olympic Games, the most eye-catching trademark players clothing and shoes on the signs. "This makes Nike, Adidas and Puma (Puma) brand firmly in the highly anticipated moment occupy the focus of brand analysis of enterprise the Repucom the Europe, Middle East, Africa and South Asia CEO Danny Townsend said. "Signed a sponsorship agreement with the players may occupy a lot of media forum, such as 'trapeze' Bolt or heptathlon champion Ennis (Jessica Ennis,), will bring a huge spread of effect," he added. "We found the Beijing Olympic Games, about 36 million people worldwide have seen the Olympic television coverage, which means that the huge spread of influence of the Olympic Games. This strength of brand exposure for the promotion of product sales with a strong influence. " Olympic gold medalist Usain Bolt from Jamaica is the spokesman of the German Puma brand. "The Olympics may be to have the biggest platform of sports branding. Bolt compete for the 100 meters, 200 meters and relay race, the world will gather to gaze on him," said Puma CEO Franz Koch, told Reuters. Adidas invested heavily in the Olympic Games, the official sportswear partner, tens of thousands of volunteers and Olympic officials will be dressed with Adidas trefoil logo apparel. In addition, Adidas, the British Olympic team sports apparel long-term sponsors, players, including shoulder hosts medal hope Ennis. "We have 5,000 athletes and 84,000 volunteers to provide 3 million clothing, Adidas Olympic head of Simon Cartwright, told Reuters reporters at the headquarters of the company is located in the German town of Herzogenaurach. Puma's headquarters, also located in the town. Adidas is expected that the Olympics will enhance the £ 100 million in sales in the UK, to help the company to replace the rival Nike to become the largest sports brand in the UK market. Cartwright said that this situation is similar with the Beijing Olympic Games was the Olympic Games Adidas to become the largest sports brand in the Chinese market. Sports sponsorship industry, "Adidas has depressed the accelerator, they stormed to the Nike hopes to obtain the top spot position in the UK market. Nike is more focused on the 2016 Olympic Games in Rio de Janeiro," one manager said . Headquartered in Portland, Oregon, Nike is still the largest global sports products market, with annual sales of about $ 21 billion, Adidas $ 17 billion home in second place. In 1948 ????? Internal brothers' estrangement and start all over again the Puma brand sales of $ 3.8 billion is lagging far behind in third place. Nike sponsored the U.S. Olympic delegation, said the Olympics will lead to the outside world for its products hot. "It's like the concept car - we will give the world's best athletes with unprecedented innovation and technology, and then by way of providing such technology to the world around the player, so that new technologies are commercially available, Nike UK public relations is responsible for people said Ryan Greenwood. Adidas is the players compete for the 25 items to 41 different sports shoes. These shoes are one thing in common is their weight: lighter than similar sports shoes in the 2008 Beijing Olympic Games by 25%. "The weight of the shoes, each reduce the 100 grams means that players score a 1% enhancement," Cartwright said. Adidas also created its called the lightest in the history of running shoes, weighs only 99 grams. This shoe technology is so advanced that we can not mass production, "Cartwright said. After these three brands brought together many of the smaller sports equipment suppliers, including Russia and China, the rapid rise of the brand. China's Li Ning Company, its founder Li Ning as the main torchbearer of the 2008 Beijing Olympic Games and triggered widespread concern. But in the Chinese market is facing ever-increasing competition of the Nike and Adidas, Li Ning, and other local manufacturers are facing a shrinking market share. Li Ning's profit warning this month and suffered heavy losses, the stock price fell to its lowest point in six and a half. ANTA Sports also said that this year the situation is bleak, because of rising costs and increasing competition. And: More nike products, please visit here.www.ix-super.com
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