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In the wholesale confectionery business, we can sometimes become so excited by the seasonal novelties which arrive with each new holiday that we forget to show our appreciation for those sweet shop essentials that keep stores operating the rest of the year. Thankfully customers crave sugary pleasures year-round, so it’s important to consider your staple stock and ensure it is as exciting and desirable as yummy holiday treats for Christmas, Easter and Valentine’s Day. In order to keep your store ahead of the pack, you should consider investing in some original and interesting staple stock. These three products are great examples of confectionery that has timeless appeal and will serve you well throughout the year. Keeping it Personal Though most of us love to receive gifts, it always means more when someone has gone the extra mile to make it personal. Of course, key times for giving and receiving are national holidays, such as Christmas and Mother’s and Father’s Day, however, products like Hames’ Just Saying Chocolate Lollies will be popular year-round. These quality chocolate pops are smooth and tasty and break with a satisfying snap when you bite into them. Packaged elegantly, they make perfect gifts as they are decorated with words such as ‘Teacher’ or ‘Mum’ and ‘Dad’. Whether they are a ‘sorry I broke your favourite vase’ present or a sign of appreciation at the end of a school year, these lollipops are sure to please. Put a Smile on Their Face Having gorgeous, top-quality products in stock is a given for the owner of a respectable chocolate shop. However, why not delve into the world of wholesale confectionery to find a few frivolous delights to put a smile on the faces of your customers? A fun way to do this is to stock our fine milk chocolate greetings bars. Inscribed with witty messages, these bars make a scrumptious alternative to the standard greeting card. They will amuse browsing customers and be a godsend to those thinking of novel ways to show their appreciation of friends and family. What with birthdays, thank yous, anniversaries and congratulations you’ll struggle to keep them on the shelves. Fizz O’Clock! With all this talk of holidays and celebration it feels like time to crack open a bottle of bubbly – or at least its chocolaty equivalent. Simón Coll’s milk chocolate champagne bottles come in a range of sizes and are completely family-friendly. Unlike other versions of this imaginative idea, these Chocolate Bottles come in beautiful packaging so they look just like the real deal and are an ideal present. This product is a real profit booster as it appeals to a wide range of people. From teetotallers to teens, Christmas to Christenings and Grandmas to Graduates, you can’t go wrong with a celebratory chocolate bottle! Stocking versatile, original wholesale confectionery products such as these will help you to build a loyal customer base, increasing your profits in the busy periods and ensuring your store is never empty. Author Plate Angelina Moufftard works for hf Chocolates, established wholesale confectionery suppliers with decades of experience supplying sweets and high-end chocolates to retailers across the UK. Working with the most dedicated suppliers from France, Spain, Germany, Holland, Belgium, the USA and the UK, hf Chocolates' great tasting and beautifully packaged products add panache to any sweet display.
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