Marketing trends always vary. Now all the companies are starting to concentrate on internet marketing. Through online marketing the increase the brand value of their product. Digital marketing includes Search Engine Optimization (SEO) services, Social Media Optimization (SMO) services and Search Engine Marketing (SEM). The Search Engine Optimization services are the foremost thing that needs maximum concentration. |
Free tools 1. SEO Quake 2. Google Adwords 3. Google Analytics 4. Open Site Explorer 5. Webmaster 6. SEO PowerSuite 7. SEOMoz
SEO Quake This is an add-on tool of Mozilla Firefox, Google Chrome, browsers. Using this tool you can get all backlinks, internal link and external link information. Domain age, Facebook presence can also be predicted. You can find the indexed pages by Google, Yahoo and Bing for all domains. The page rank, domain authority, page authority and so many things can be measured through this tool.
Google Adwords Through Google Adwords tool you can get all related information about the keyword. It is very useful for keyword selection. Many tools are available for keyword information. These kinds of tools are very useful to analyze.
Google Analytics Google Analytics give the complete insight data about website traffic. You can track the traffic information such as organic traffic, paid traffic (Pay per Click) AND Social media traffic. The number of clicks for the website done by users can be viewed.
Open Site Explorer For a successful Search Engine Optimization, the competitor analysis is mandatory. The competitor results let you know that what you lack, how to improve. You can analyze your strengths and you can take steps forward to improve it.
Webmaster When you host a website you can get a login account for webmaster. Through webmaster you can directly communicate with the Google search engine. You can get all the information about your website. If any virus attack happens to your website, you will be notified by the Google through a webmaster. I hope most of the search engine optimization specialists are using this webmaster tool.
SEO PowerSuite This tool is useful for the search engine specialist to analyze, track and evaluate the campaign. There are two versions available. The free version supports only limited features. The paid version will be very useful to track all the data.
SEOMoz SEOMoz help you to track the weekly analysis of the campaign. It also contains insights that are very useful for you to track information.
Use these tools to analyze the organic part of Search engine results.
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