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You brand yourself every day. It's how you create perception. You do it subconsciously by the way you dress and carry yourself. You are your own billboard and you say something to people who see you, whether that message is intentional or not, it's still a perception. Putting a conscious effort behind your brand starts with deciding how you want to be perceived and that starts with thinking about What, Who and Why. When you see Jay Z a few things come to mind. Maybe mogul, entrepreneur, success, business man are some of those words. That's not an accident. His brand dictates you to think of him this way. What message do you want to send? Who is your target audience and Who are you to that audience? = your Brand Identity Why - what is your Why? meaning why do you want to control your brand identity. Do you want to market a product, grow your online presence, be a mentor, a community leader? Just know why this is important to you so you can see the big picture for longevity. It should be Clear, Cut & Precise what your brand identity is. You can set yourself apart from everyone else who does what you do by having a logo and a tag line or slogan. Your tag line should speak to who you want to cater to. For example, you can say you are a "Celebrity Realtor" even if you are not there yet. Claim it, then walk into it. T.I., an Atlanta rapper, claimed he was King of the South long before anyone knew who he was. He owned it and now he has lived up to it. Part of creating your brand identity is creating a logo. Fast Micro Jobs are here to help you with this by providing a talented pool of freelancers you can outsource tasks to. It may be hard getting started with developing a logo that represents you or your company and gets your brand identity across. However, you can task this out to someone else. Someone that is creative, that is graphically inclined, that does logos. Not only will you use your logo on letterhead, your website, and marketing material you will need to brand yourself across all social media platforms and your brand should be uniform across each. This brings me to another important point CONTENT, which I will talk more about in the next post. I will say here though, that you can never have too much content. You can't be a brand with 1 video on YouTube and several posts scattered over other social media platforms. You have to have content for people to buy into, and you need lots of it on a regular basis. Enough content for people to see who you are and what you are marketing.
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