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A Mobile Advertising Contest Hosting is not a new phenomenon. One of the best known tools of Mobile Advertising, it has been attempting to do what the current Advertising industry deems as the best: initiate a conversation leading to a meaningful client-consumer relationship. The declaration of the contest and contest rules to the users is the brand extending its hand and the response from the consumer is the beginning of a conversation which can lead to a mutually beneficial relationship. Mobile Advertising Agencies India have leant that optimizing the contest according to the demographics of the locality, where the contest is run, can increase its impact. This article discusses a few key facts that Mobile Advertising Agencies in India consider while running Contest Hosting Campaigns. Don’t Promise More Than You Can Deliver The population of India has not completely embraced dealing on mobiles. One of the prominent reasons for the rise of Mobile Advertising Agencies in India is the huge opportunity that is yet to be explored here. It would make a great deal of sense to not overhype the benefits and promise only what the brand is actually willing to give away. This means absence of any hidden conditions for the wining prize to be claimed. It would be greatly harmful for the brand as well as the medium if the wrath of the participants is invoked in the attempts of creating hype. Put the Limelight on the Participants One of the queer things that have been observed in an Indian audience is that they are attracted more by the opportunity of being in the limelight on winning the contest than the actual prize itself. Going ahead and obliging them would greatly increase the possibilities of the users participating in huge numbers. Functionally speaking, the meaning of the above theory is that not just the contest but the winner should be given ample space and time under the limelight. This has been found to be a better temptation than what the contest offers as prize. Thus, make sure that the prize is given away in a glittering ceremony that is subjected to extensive coverage by various media. Create a Sense of Belongingness Don’t stop all correspondence with the participants once he or she has entered the contest. Mails and interactions at regular intervals will ensure that the interest of the user is maintained. This can lead to more shares and inclusion of his or her near and dear ones into the campaign. There can also be automated calls to the participants once they have registered in the campaign. Keep it Straight The message about the contest and the way it will be run should be kept as simple as possible. Always remember that the attempt is to include as many participants as possible rather attaining literary or designing heights. Extensive effort should be put into ensuring that the message is understood by as many as possible. Run the Campaign in the Prominent Languages One of the greatest differences between audiences in the other parts of the world and India is the astounding levels of diversity. Apart from the 22 official languages recognized by the constitution of India, there are thousands of other languages spoken in the various parts of the country. It would be a good idea to include the most prominent of them as a campaign run in the native language will automatically create belongingness and in turn increase participation. The diversity in the nation of India provides opportunities in the form of diverse target groups. Nowhere else can such a wide range of segments be targeted within the same area. However, there are pitfalls too. The Top Mobile Advertising Agencies India have done well to keep away from these pitfalls while creating and running campaigns. MAD Advertising - The leading Mobile Advertising Agency in India which helps you to promote your business through Internet Advertising, Online Advertising, etc.
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