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Internet Marketing Articles and Ezines

Internet Marketing

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Showing 1 to 25 of 500 Articles in Internet Marketing.
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1. 3 Tips for Social Media Storytelling
March 14, 2019


How to Build Better Engagement for Your Business Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your marketing strategy, no matter what line of business you’re in. Social media storytelling can increase reach and brand awareness and help you gain new followers. However, there is a great deal of noise out there. If you don’t attract attention, your message is going to be lost in a sea of other competing messages. When we’re attempting to connect and engage with... (read more)

Author: Susan Friesen

2. It's Time to Get Serious About Voice Search Optimization
March 07, 2019


How to Create an Effective SEO Strategy for Your Business Website Last week I talked about what voice search technology means for your business. It’s such an important topic that I decided to write a second part related to SEO this week. From Google Assistant to Siri, people are speaking rather than typing to search online more than ever. According to Location World, more than 40 percent of adults used spoken search on a daily basis in 2016. ComScore estimates that over 50 percent of searches will be voice-based by 2020. It makes sense: it’s much easier to speak a quest... (read more)

Author: Susan Friesen

3. How to Optimize Your Website for Voice Search
February 18, 2019


Voice Search Trends: Is Your Business Ready? When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like. Stats show that Google’s English recognition accuracy rate is now over 95%. People want instant solutions when they’re searching for something online. While typing a query into a search bar is quick, simply speaking into your device and getting the same results is even quicker. On average, a person can type around 40 words per minute and speak around 1... (read more)

Author: Susan Friesen

4. Best MLM Software Developers in Bangalore
February 18, 2019


Among the different forms of businesses available today in the world, MLM is a predominant one. Its growing popularity is evident from the fact that a lot of companies today prefer to sell their products through the MLM system and in the process, they grab a large and loyal customer base. MLM presents a fabulous business opportunity also for the distributors in which they can explore multiple streams of income. MLM is the abbreviated form of Multi-Level Marketing; a unique attribute of MLM is that once it begins, it grows like anything else as people start connecting their friends, counte... (read more)

Author: John Edward

5. Five Surprising Secrets About Internet Advertising Agencies
February 15, 2019


The world is changing every single day, and perhaps the biggest changes are those that deal with technological advances in every facet of life. These changes don’t wait around for anyone, and if you’re trying to run a successful business in this day and age, internet advertising agencies are probably the best way to help keep up with the times. These specialized companies are aware of the changes happening from moment to moment, and they are well-versed in finding the data to help structure a promotion strategy that best suits your business. As with most digital or net-based things, there... (read more)

Author: Alfred Mears

6. Should Your Small Business Use eCommerce Chatbots?
February 07, 2019


The Pros and Cons of Conversational Commerce Conversation is a core part of the buying process, whether you’re asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards. I’m sure you’ve visited a website and had a chat box pop up, asking if you needed help or offering to start a conversation. Chances are, the “person” with whom you’re speaking isn’t human. A chatbot allows business owners to provide responses and solutions - and even generate leads and sales - 24/7 through automated customer service live chat. According... (read more)

Author: Susan Friesen

7. How to Blog Without Breaking the Law
January 24, 2019


6 Important Legal Issues Bloggers Need to be Aware of Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all the info they need and choose you over your competitors. Regardless of the size of your audience or the type of information your website provides, you need to stay informed if you want to avoid legal issues for bloggers. What you say online can be used against you! Here are 6 ways bloggers can stay on the right side of the law: 1. Disclose any material rela... (read more)

Author: Susan Friesen

8. Effective Lead Generation Through Digital Marketing
January 17, 2019


How to Increase Your Small Business Lead Generation Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance, you need to understand how to consistently get more customers and utilize your sales funnel. A lead is a person who has shown interest in your company's product or service in some way. You want them to buy something from you, but you need to spend some time building up the benefits and wooing them to entice them to choose you over your compet... (read more)

Author: Susan Friesen

9. 5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters
January 10, 2019


Boost Your Brand Visibility with this Simple Email Marketing Strategy “I don’t want to annoy people.” That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers. Are you guilty of thinking this way too? Well stop it! When someone comes to your website and enters their name and email address to sign up for your newsletter, they are literally putting their hand up and saying, “yes, I want to hear more from you!” You are actually doing them a disservice by not keeping that relationship going with th... (read more)

Author: Susan Friesen

10. Marketing for Interior Designers: Building Brand Exposure
January 03, 2019


It can be a challenge for people working in interior design to gain recognition with customers seeking their specific services. Why? Traditional marketing methods such as radio or print ads aren’t usually as effective as they are for people offering more widely-needed services or homogenous goods. And, while word of mouth is a great way to build business, it’s not likely going to be enough to make your design business profitable. If you want to boost your brand awareness and exposure, you first need to define and market your brand the right way. What is Your Brand? Famou... (read more)

Author: Susan Friesen

11. Get to the Top of the Search Results with SEM
December 20, 2018


How to Create a Powerful SEM eCommerce Strategy It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM? First, let’s go over the basics: SEO stands for search engine optimization. It’s a non-paid effort that centres around optimizing your website and content with words and phrases that people would type into a search engine. For example, if your eCommerce site sells supplements in Canada, you might utilize a mix of words and phrases including: • online supplement store canada • protein shakes for athletes ... (read more)

Author: Susan Friesen

12. Boost Your Brand Awareness: LinkedIn Groups Make a Comeback
December 20, 2018


Are LinkedIn Groups Dead? Not According to LinkedIn. You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space. For several years, another benefit to using this social media channel was the ability to create your own branded LinkedIn group that helped boost brand visibility. However, in 2017 LinkedIn made several changes to their layout and groups seemed to take a back seat. They were suddenly hard to find, plus their API was altered, which prevented social scheduling apps like Hootsuite from connecting.... (read more)

Author: Susan Friesen

13. Pay Per Click Advertising: What Every Business Owner Needs To Know
December 15, 2018


Succeeding in business takes moxie, determination, industry knowledge, and a bit of “wildcatting”. It also means that you’re taking the time to understand how best to get your business’s name out there, which is where pay per click advertising, also known as PPC, comes into play. While some might argue that business is only about maximizing profits whenever you can, most big players understand making a big splash on the scene entails one important mantra: “You gotta spend money to make money.” Herein lies why pay per click advertising seems like such a natural fit. In essence, PPC adverti... (read more)

Author: Alfred Mears

14. How to Build a Better Social Media Presence
December 06, 2018


Key Strategies for Small Businesses to be More Social with Social Media We’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content. Unfortunately, many brands don’t realize they can’t just promote their products on social media and expect to attract their target audience. You can have thousands of followers, but if you have nothing entertaining or engaging, social media isn’t going to be a valuable marketing tool at all. You need to include sha... (read more)

Author: Susan Friesen

15. How to Grow Your Business with Reddit
November 29, 2018


Most businesses hone in on a familiar group of social media platforms for promoting themselves online but many forget about one of the biggest players: Reddit Reddit is an extremely popular website with thousands of what are called “subreddits”. It was built by offering users a place to convene on topics of interest and discuss their passions. Its untraditional format and user-driven rise to prominence makes it a difficult nut to crack for many companies though as they’ve become used to the controlled, sanitized corporate advertising and promotion. For many, the platform is no... (read more)

Author: Susan Friesen

16. What Can I Do Prior To Getting a Full Face Makeup Service?
November 22, 2018


Maybe you’re attending a special event, like a wedding or birthday party? Or, maybe you’re getting professional photos taken of you? Whatever the case may be, you decided to order a full face of makeup services from a professional makeup technician. Ordering makeup services is not common, so you’re probably wondering, “Do I have to do anything to prepare for my services?” The short answer - no, you don’t have to do anything. However, I would recommend that you do the following: Get your eyebrows done beforehand - If you’re planning on getting your makeup done, make sure your eyebrows are... (read more)

Author: Mobile Styles

17. What Advertising Media Agencies Can Do For Your Business
November 21, 2018


It’s no secret that if a company wants to succeed in the fast-paced world of business, they need to be on the cutting edge. This involves know-how, zeal, savviness, and it most certainly calls for the hiring of an advertising media agency. Such an agency focuses on the traditional advertising needs of a company but has the 21st-century wherewithal to get things done in the modern media age. The world of business is changing and has been doing so for for many years. Some would argue that this change has been exponential in just the last couple of decades. Advertising media agencies have be... (read more)

Author: Alfred Mears

18. 2 Easy Steps to Increase User Engagement for Small Businesses
November 15, 2018


Posting to social media is a great but even better is creating conversation. For years companies all over the world have been leveraging the power of social media to grow their business. But many fall short when it comes to the true intentions of content marketing. When you post something that is intended to appeal to your ideal users, don’t walk away. Those notifications letting you know how the post is performing are the important part. Engagement refers to any time you and users following your business’s profiles interact. That interaction can not only lead to high quality ... (read more)

Author: Susan Friesen

19. How to Create a Powerful Corporate Brand
November 08, 2018


4 Questions to Ask When Creating a Brand for Your Small Business Whether it’s a large corporation or a small business, branding is one of the most important aspects of marketing. Your brand differentiates you from your competitors, and it tells your customers what they can expect from you. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. Corporate branding is one of the best ways to build and keep your customers’ trust. Not only that, but proper business branding can also lead to an increase in sales, word-of-mouth r... (read more)

Author: Susan Friesen

20. 6 useful Tips For Architects
November 07, 2018


Getting into the field of architecture is an adventure in itself. No doubt it has its challenges and difficulties along with in numerous trial and error designs and sketches and hours and hours of long work but when you look at your design with a smile, it is all worth it in the end. Being an architect is a unique profession, especially with the ever-changing technological methods and new and improved methods in revolutionizing construction and building projects. However, there are some important tips for you as an architect for the betterment of your profession apart from using 3D archit... (read more)

Author: Shovon Joarder

21. How to Make the Right First Impression with Your Homepage Headline
October 31, 2018


A new website user needs to know they’re at the right place, right away! Earning a new lead is great, and for many small business owners, every site visit makes a big difference. If your website’s home page doesn’t convey what you’re all about right away and assures the user they’re at a site relevant to their intentions, you risk that lead bouncing to your competitors. What do you need to effectively show a user they’re at the right website? The perfect headline. Is your website continually converting visitors into leads? The perfect headline might not seem lik... (read more)

Author: Susan Friesen

22. 3 Success Stories You Can Learn from to Build a Profitable Online Store
October 22, 2018


Succeeding with online sales isn’t easy so we looked at 3 examples of entrepreneurs who made it work! It could be as simple as the right product at the right time, but success isn’t always only luck alone. Succeeding with an online store takes the right initiative and know-how. Whether you’ve got a store online already or you’re just starting out, these businesses learned the hard lessons already, so you won’t have to. Running a service-based business and are unsure about e-commerce? Try our post: 3 Barriers to Break and Get Your Service Based Business Ready For E-Commer... (read more)

Author: Susan Friesen

23. 3 Ways to Get More Traffic to Your Online Store
October 16, 2018


An Introduction to Marketing Your Store Online No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be a challenge. With so much competition out there – especially if you’re competing against a big retailer – means you need to always be focusing on ways to get more traffic to your online store. Here are 3 ways to grow your online store: 1. Create Compelling Content Publishing content that is valuable to your consumers is an ideal way to attract people to your website. Potential customers are more willing... (read more)

Author: Susan Friesen

24. 3 Barriers to Break and Get Your Service-Based Business E-commerce Ready
October 08, 2018


You might not think your service can be sold online but here’s 3 reasons why you might be wrong! We’ve all seen how rapidly e-commerce has taken over but many service-based small business owners and entrepreneurs are still gun shy about taking their business to the next level online. Whether you sell a physical product or provide a service you could benefit from online sales. In this post we’ll look at the barriers presented by e-commerce for service providers and how many perceived obstacles are easily and affordably addressed by planning your approach like a pro (or with one... (read more)

Author: Susan Friesen

25. Why You Shouldn't Buy Instagram Followers
October 02, 2018


2 Big Reasons to Growing Your Instagram Followers the Right Way We’ve been talking lately about how amazing a tool Instagram can be for your business. Instagram is chock full of marketing opportunities – from paid ads to IGTV to product posts. However, capturing people’s attention isn’t just about sharing an image and collecting Likes and followers. You need to spend time interacting with people and liking other users’ posts - time that many business owners simply don’t have. Managing a business Instagram account is another task on your to-do list that’s already packed with... (read more)

Author: Susan Friesen



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