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Internet Marketing Articles and Ezines

Internet Marketing

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1. Reasons why email is dead
August 04, 2021


On more than one occasion, I talked about why email is not dead and why the “marketing experts” who claim that email is dead or is going to be dead by a certain year are wrong. But today, let’s have a little fun and do something different. Let’s step into the shoes of the marketing experts and brainstorm some reasons why they’d say email is dead. Now, keep in mind that these reasons I’m about to list may range from reasonable, to debatable, to outright ridiculous. So without further ado, some reasons why I think marketing experts online claim email is dead are: 1. Thes... (read more)

Author: Ellisen Wang

2. An important business lesson from the jazz world
August 02, 2021


I remember years ago, I took a class about the origins of Jazz. Sadly, since it was so long ago, I don’t remember much of what was taught anymore. Off the top of my head, the only things I remember learning were: Louis Armstrong and his unique, raspy voice. John Birks “Dizzy” Gillespie’s frog-like cheeks when he played the trumpet. And jazz improvisation. That last one is the most interesting to me, and it’s the thing I want to talk more about. Usually, jazz musicians would create melodies on the spot during their solo performances. But when I say on the spot... (read more)

Author: Ellisen Wang

3. This rant may or may not make me sound like an anarchist
July 30, 2021


There was a video a friend of mine watched. I don’t exactly remember what the video was, but there was a phrase from it which was, “There’s no such thing as true freedom. No matter what you do, you’re always going to be bound by something.” A pretty bold statement indeed, but it’s true. Think about it. There are laws and regulations that prevent us from being able to do certain things like committing crime, obviously, but also things like creating monopolies. There are also existing laws that are more on the ridiculous side. For example, In Alabama, it’s... (read more)

Author: Ellisen Wang

4. In business, you have to be cold-blooded?
July 29, 2021


One day, I was walking along one of the piers of Manhattan, and we were talking about how one of his friends wanted to start her own little business. I don’t exactly remember what type of business, but I know it’s related to selling handcrafted products. But the problem was that this person had a lot of fear that held her back from getting started. Specifically, fear of not being liked and fear of rejection. To which my friend replied, “In business, you have to be cold-blooded.” Now, don’t take this the wrong way. He didn’t mean treating your customers, clients, a... (read more)

Author: Ellisen Wang

5. Showcasing people's friendships with unusual animals
July 28, 2021


There are a lot of videos on YouTube about friendships between people and animals. There’s a channel called The Dodo that constantly puts out those types of videos. It’s a good place to go to if you want to watch happy content. But there was one video I watched where it showcased people’s friendships with animals that you wouldn’t expect people to have friendships with. For example, In 2014, Mexico banned exotic animals from performing in circuses. That’s when a man named Adolfo started a wildlife sanctuary to save lions. One particular lion, named Kiara, grew fond of ... (read more)

Author: Ellisen Wang

6. What it means to have a strong network
July 25, 2021


Two days ago, I had a coffee chat with a former advertising agency co-founder. From time to time, I’d have passing thoughts of taking what I do now and expanding it into an agency. So why not talk to someone who has already been there and done that. She shared the story of how she and her co-founder successfully jumpstarted the agency by tapping into their strong network and brought in their first few clients through that. And then I decided to ask her, “What does it mean to have a strong network?” In my mind, I always thought having a strong network meant regularly ke... (read more)

Author: Ellisen Wang

7. I never thought I'd see this on LinkedIn
July 23, 2021


As you may or may not know, LinkedIn is a social media platform for professional networking. Emphasis on “professional.” But once in a while, you’ll see content that you’d never think to ever come across on a platform like LinkedIn. All these posts about COVID, the masking issue, and all the other social justice issues, in my opinion, should stay on Facebook or Twitter. Yet, people still want to start fights with others about these topics. Here’s a more recent example I came across. I saw a viral post from an HR professional who needed help finding a job. As expec... (read more)

Author: Ellisen Wang

8. It feels good to be the boss
July 21, 2021


A couple of weeks ago, I had a conversation with the Head of Marketing of a beauty and skincare company, and I asked her about her prior marketing work experiences. She told me that she started out in a marketing agency. And even though she got exposed to a lot of different aspects of marketing, in her own words, the work hours were insane because she had to meet the demands of the agency’s clients. She just did whatever the clients told her to do. A lot of experience gained, but very little creative freedom. Then she moved to another position where she did some branding work, w... (read more)

Author: Ellisen Wang

9. Affiliate Marketing Tips to Make Money Online
July 20, 2021


The gold rush to Make Money Online FAST is in its "on" function, so those phrases form perpetual yet number one buzz terms for applicants attempting to find area of interest associate advertising and marketing hints or Internet advertising approach. Such push in the direction of coins cash acquisition has infinite humans trying nearly any kind of at-home-coins scheme, regularly to no avail. Time nevertheless proves that knowledgeable, patient, seasoned associate advertising and marketing guidelines simplest rise up from agencies that use pleasant Internet marketing research, have a ... (read more)

Author: Murjan Adan

10. My first impression of Clubhouse
July 19, 2021


Let’s talk about Clubhouse. If you don’t know what it is, it’s a relatively new audio only social media app where people can have conversations in different rooms. When I first heard about it, I thought it was just another text messaging app, except it’s audio only. Fortunately, I managed to get access to the app and explored it over the weekend. I will say, it’s nowhere near what I expected it to be at all. The best way I can describe the app is this: Clubhouse is an app where you can basically have your own talk radio show. And now, I can see why the app went vi... (read more)

Author: Ellisen Wang

11. The flaw in Monopoly when it tries to criticize capitalism
July 17, 2021


One of my favorite board games is Monopoly. It’s a great feeling when you build hotels on your properties and charge expensive rent on your opponents to the point of bankruptcy. Monopoly Deal, which is the card game version of Monopoly with a slightly different objective, is also a favorite of mine. But recently, I read that Monopoly was created to criticize capitalism. And it makes sense because it illustrates the saying that is, “The rich get richer, the poor get poorer.” As you accumulate properties, your income will slowly increase. Then you reinvest the earned inc... (read more)

Author: Ellisen Wang

12. Who would be more likely to be accepted to sit at the cool business kids' table?
July 14, 2021


The two people I’m comparing today are: Jeff Bezos and Elon Musk Let’s examine them both. First up, the world’s richest man, Mr. Bezos. He seems like the typical C-suite executive. He’s almost always in a suit and keeps his interviews professional. And as you can probably tell by the way he runs Amazon, this guy is all about keeping things efficient, even if it’s at the expense of their employee’s well-being, apparently. If you’re a warehouse worker and your feet’s in pain from walking all shift long? No problem, there are some vending machines placed inside the building th... (read more)

Author: Ellisen Wang

13. Freebie seekers continue to infest Facebook
July 12, 2021


About one or two years ago, I used Facebook ads to promote my opt-in page and attract some new subscribers. I remember one special individual couldn’t resist to post a comment and wrote: “Have to agree to receive promotional emails, no thank you…” What did he think I was, a charity? Heck, even charities probably send promotional emails, or even physical mail pieces to collect more donations. But obviously, I’m not a charity. I’m in the copywriting business. And like everyone else in business, my goal is to earn money. Everyone and their grandmothers should kn... (read more)

Author: Ellisen Wang

14. A cold email campaign that failed successfully with this friendly prospect
July 09, 2021


Not too long ago, I did a cold email campaign to promote my copywriting services. And the block of text below was one of the replies I got from a friendly prospect. ---------- There is something deeply ironic about asking someone to leave a voicemail if they call so you know they're not a robocaller, yet being quite happy to cold call by email in the first place! I think your sales technique needs some considerable work. On the basis of the evidence you've provided so far, I would be extremely reluctant to hire you - even if I was in the market for some support in this area... (read more)

Author: Ellisen Wang

15. iOS 15 is going to disrupt email marketing, but here's why you shouldn't worry
July 08, 2021


There’s been a lot of panic going on in the marketing world lately. Specifically about Apple’s new iOS 15 update. They say the new update includes “Mail Privacy Protection,” which will basically not allow email marketing softwares to track open rates. And that is going to disrupt the ways of email marketing because open rates have been one of the main ways people measure the engagement of their email lists. But from what I heard, click rates are still trackable. And while I did say it’s going to disrupt the way people do email marketing, I don’t think it’s going to be the e... (read more)

Author: Ellisen Wang

16. FBI's grand marketing scheme that led to over 800 arrests
July 06, 2021


Here’s an interesting, and ironic, story I recently heard. For the longest time, criminals have been using privacy phones to talk to their associates about their illegal, underground business. They heavily relied on Phantom Secure, a company that provides privacy phones specifically for drug traffickers. These phones had no built-in GPS, no apps to potentially track any data, and all messages were routed through proxies before they were sent, which masked their locations. What was special about the Phantom Secure phone was that it had a killswitch feature. So if any law enf... (read more)

Author: Ellisen Wang

17. Want to make yourself look rich?
June 24, 2021


Forget about actually making money. Here are a couple of things you can do instead to effortlessly make yourself look rich: 1. Buy some wine bottles and carefully change the years to make them look older, and more expensive than they actually are. 2. Spray paint your credit card black to make yourself look financially exclusive. 3. Start sealing your envelopes with wax. 4. Wear a monocle. 5. Go to the bank and exchange a $100 bill for 100 $1 bills. Take a video of yourself spreading the bills out like a fan, and post that on social media. 6. Always eat your m... (read more)

Author: Ellisen Wang

18. The lesson behind David Schwimmer's success with Friends
June 23, 2021


I used to watch Friends as a young kid. It was one of the first American sitcom shows I enjoyed watching, even though I didn’t understand what was going on half the time. And recently, the Friends Reunion special episode was released so there has been a lot of hype around that. But I don’t want to talk about that episode itself. I want to focus on one specific cast member. And he is none other than the one who played the intelligent, yet silly paleontologist, David Schwimmer. Fun fact: David Schwimmer originally wasn’t supposed to be a part of the show. At fi... (read more)

Author: Ellisen Wang

19. Are low production quality content more valuable?
June 17, 2021


Oftentimes, we associate high production quality videos with high value. But that’s not always the case. There’s a lot of phony Internet Business Mentors that pump out content with high production value (Content that they copy from other content creators I should add) to overcompensate for the fact that their paid products don’t live up to their hype. In fact, I’ve seen a lot of low production value content that’s much more valuable. I’ll give you some examples. The master email copywriter, Ben Settle, is known for creating a lot of video content just by using his phon... (read more)

Author: Ellisen Wang

20. How an apparently irrelevant celebrity can still draw the public's attention at will
June 14, 2021


Here’s an example of a celebrity who doesn’t let his haters faze him. Kid Rock. I had no idea this person existed until I read about him. At first, I thought he was Miley Cyrus’ dad, but nope, he’s a completely different person. Recently, I read that he got upset that the audience recorded him while he performed on stage at some restaurant in Tennessee. He yelled at him and used a specific colorful word that starts with the letter F and rhymes with maggot. I also learned that two years ago, he attacked Oprah and another person named Joy Behar, and that caused people to call... (read more)

Author: Ellisen Wang

21. Why your haters are the best pro bono PR agents for your business
June 11, 2021


There’s a quote that never fails to make me laugh, or smile at the very least. And it’s from what some people refer to him as the Father of American Literature, Mark Twain. “Never argue with stupid people, they will drag you down to their level and then beat you with experience.” This doesn’t apply to just stupid people, but haters, trolls, and keyboard warriors alike. As soon as you start fighting with them, you automatically stoop down to their level. That’s why the best way to deal with those types of people is to thank them for their service. Think about it li... (read more)

Author: Ellisen Wang

22. 5 Keys to Developing A Bulletproof Digital Marketing Strategy
June 11, 2021


Creating a digital marketing method can be overwhelming. There are many different options offered and new techniques to try daily. For that reason, we boiled it to only the most vital strategies you require to integrate into your social media marketing in Wall. These tactics are the core of every strong digital advertising strategy, and also you'll find that all significant brands in the United States utilize them. Let's dive in. 1.) Ensure You Have A Solid Website Structure If search engines cannot access specific web pages on your website, it will be pointless to your company as well as ... (read more)

Author: Richard Conard

23. First impression is everything, but not really
June 10, 2021


Let me start this off with an instance that you may or may not have experienced. I recently joined somebody’s email list. After being on it for a good while, I looked back at the emails and noticed some things that were off-putting. Seeing words in the subject line that weren’t separated by spaces. Instead of seeing my name on an email, I would see *FIRST NAME*. When the person would manually send out a reminder email for a webinar, they would cc every single person’s email on the registration list. Seeing an image of the person holding up a piece of paper with wo... (read more)

Author: Ellisen Wang

24. How this billion dollar industry succeeds by breaking one fundamental marketing rule
June 09, 2021


I’m talking about the online dating industry. I explored this thought while I was on my daily walk. Like any business, online dating apps need single people to be using their services to make money. When someone finds a relationship, they lose two customers. So it doesn’t make sense, profit-wise, for these businesses to help people find dates that’ll lead to relationships. So what do they do? They try to keep you hooked for as long as possible by providing you an abundance of potential dates, which looks like a good thing on paper because you have endless options. But ... (read more)

Author: Ellisen Wang

25. How to play the PR game on easy mode
June 08, 2021


Being on TV is powerful. You’re able to get so much attention in a short period of time. And if you’re on TV to promote your own business, that can mean a boatload of new customers. Just look at the businesses that got a huge spike of newfound sales after being featured on Shark Tank, they’re all perfect examples of what I’m talking about. But it’s not easy though. It’s definitely tough, speaking from secondhand experience. Back when I interned at a startup non-profit, the Executive Director spent a good amount of time developing a worldwide program called Planned Acts of Kindne... (read more)

Author: Ellisen Wang



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