SEO has changed rapidly in all these years. The optimisation is no more a simplified task. Optimisation techniques have evolved with the changing users’ perspectives and Google updates. Over time, some practices have established as game-changer while others can be considered harmful. Normally, it is difficult to predict the rules with SEO but, still, there are a few things that should be controlled in order to produce lucrative results. |
In this blog, we have reviewed the top 10 most common SEO mistakes that even the best SEO services in London can make.
1.Working on the wrong keywords
Optimising is all about getting the right keywords rank for your website. Neglecting long-tail keywords is the most common mistake. The keywords you choose may define your product and services accurately, but they may not bring the right results necessarily.
It is more important to address and refer to your potential customers.
Correct the best SEO agency in London with better research. Also, using tools like SEMrush, Google Adwords Keyword Planner or Google Trends can help you select the right keywords.
2.Using Keyword Stuffing
If you think stuffing keywords into the content will boost your rating, then you are absolutely wrong. This is an outdated strategy. Going on board with this strategy will get you spammed. Also, it will affect your SEO strategy.
Overusing the SEO keywords is a crucial factor in your SEO success. It will make your content look unnatural and useless obviously.
3.Content that is unrelatable to your Keywords
This is a common pitfall many SEO agencies fall into. If your content is not related to keywords, it is of no use. The problem is if you want to rank for a certain keyword. Your content should be in sync with the keywords.
Search engines intend for relevant topics and content only. Your content should answer all the questions of the user.
The piece of content should be every bit relatable to the common questions of the user. The primary goal of your content should be addressing the user and satiating your readers.
4.Publishing content that is not original
The quality of your content plays an important role in the ranking of your website and keywords. It was a common practice to publish duplicate content in earlier years, but not now. Search engines penalize such websites these days.
Non-original content simply doesn’t work these days. Instead of copying and pasting content, it is better to produce the original, required content. Make sure not to use spinners at all.
5. Ignoring Meta descriptions and Tags
Optimising your content and website is not limited to infusing keywords only. Title tags and Meta descriptions are also a significant part of SEO. If properly done, they can literally help your website crawl.
Image tags are the next important thing that should be included. All this information will index your pages faster.
6.Missing quality links
SEO agencies should have a great grasp of the quality backlinks. The number of external links also matter however, the quality is the most important. Relate your content to the well-ranked website. It will bring back traffic in the future. Ineffective anchor texts can worsen the quality of your SEO practices.
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