Ah, New York City. Also known as the Big Apple, one of the greatest cities in the United States |
The city where skyscrapers are so tall you gotta break your neck to look at them.
Where the people are notorious for being impatient and disrespectful, although that's nothing but a stereotype.
And where the infamous public transportation company, the Metropolitan Transportation Authority, resides.
Speaking of, usually when I'm on the subway, the conductors always sound like they'd rather be anywhere else but at work. They all sound monotonous and irritated, especially when people hold the doors and delay the subway from departing.
But once in a while, I come across this one conductor in particular. Whenever he talks on the P.A. system, he actually sounds enthusiastic, kind of like howAwkwafina did her subway announcements. He adds in his own personality, and I actually enjoy listening to him.
This is something more people should apply to their email marketing.
Just because you're in business, doesn't mean you have to talk professionally boring. Add some of your own personality into your writing. Maybe add some catchphrases you would say in-person, a corny joke, or express your opinion on something.
The point is, when your readers get to know you more as a person, they'll start to like you more. And that's what you want to work towards. The more people like you, they're more likely to do business with you. It's a fundamental psychology principle.
"People only do business with people they know, like and trust," said a random speaker I listened to at a networking event.
About the author:
Hi, I'm Ellisen and I'm a copywriter. I help businesses make more sales by building relationships with their audience through old fashioned email. I have a website called EllisenWang.com. When you go there, you can optin for daily copywriting, email marketing, and business tips. I'll also send you a free e-book called "5 Steps to Create Money Generating Emails." It teaches you step-by-step how to write converting and compelling sales emails. If you don't want to optin, you can also read through my blog and listen to my audios for more marketing content.
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