Well, it's true, but not true at the same time. |
Here’s the story.
Two weeks ago, I was on an early morning Monday Zoom call with one of my good associates, Jeff Zalewski of Performiforce. A couple of his associates and a columnist from the Wall Street Journal were on the call too. Before I left the call, she scheduled a time to interview me.
I'd say it went well, but it was pretty nerve-wracking. I constantly had to remind myself to breathe whenever I talked.
A few days later, she emailed me a link to her article. I clicked on the link and there it was, my name on the Wall Street Journal website. Now I’m not going to do this because the article isn’t even about me, but I know certain Internet Business Mentors would. They’re going to write “As Seen on the Wall Street Journal” on their website.
And that brings me to the point of this article.
When you see people show off their “As Seen on” on their website or social media, specifically publications like Forbes, Inc., or Business Insider, take them with a grain of salt.
If you didn’t know, you can guest post on those sites. And what these self-proclaimed Internet Business Mentors will do is guest post their own stuff on those publications, then put “As Seen on Business Insider, Forbes, and Inc.” on their website and Instagram profiles.
That’s why “As Seen ons,” in my opinion, are no longer effective at proving legitimacy and establishing trust because anyone can just "feature" in them.
If you want to build trust with your readers, talk to them and demonstrate your knowledge. Email them regularly. Whether it’s once a week or once a day, as long as you email them enough so you’re constantly in the front of their minds.
About the author:
Hi, I'm Ellisen and I'm a copywriter. I help businesses make more sales by building relationships with their audience through old fashioned email. If you found this reading helpful, there are more tips like these waiting to be read at EllisenWang.com. When you go there, you can opt in for daily copywriting, email marketing, and business tips. I'll also send you a free e-book called "5 Steps to Create Money Generating Emails." It teaches you step-by-step how to write converting and compelling sales emails. If you don't want to optin, you can also read through my blog and listen to my audios for more marketing content.
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