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I read this great article about Steve Jobs’ former Executive Assistant releasing a new book called, Pause. Breathe. Choose.: Become the CEO of Your Well-Being In the book, he goes into the former Apple CEO’s habits. Specifically, his use with his iPhone. Most smartphone owners never turn off their phone. The only times they turn their phones off, or even restart them, are when the battery dies or there’s a software update. Steve Jobs was no different. He always left his phone on except when he was in the office of Apple’s former chief of design officer. Whenever he was in that office, that was his time to be creative. He didn’t care if he had other places to get to. If people needed to contact him, they had to do it through the former CDO’s office telephone. That’s how much he valued his play time. What’s also interesting is that in the article, it said: “A lot of people think creativity is a gift, and while that's true to an extent, it's a practice more than anything. That means it's something you cultivate. The most effective way to do that is by setting aside time to play.” As children, creativity and play time were second nature to us. Then we lost it over time as we went through the education system, where creativity, such as doodling and daydreaming, is discouraged, and depending on the teacher, can even get you punished. And now you have some adults going around saying, “I’m not a creative person,” because it’s been so long since they practiced it. It’s like that saying goes: “If you don’t use it, you’ll lose it.” Just like creativity, if you want to keep your email copywriting skills sharp, you just have to consistently work on it, like writing an email everyday or every week. Doesn’t matter how often, as long as you’re consistent with it. And make sure you use the email copywriting principles taught in How to Become an Email Titan too. https://EllisenWang.com/email-titan-sample About the author: Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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