I’m not talking about the baked goods, silly. |
I’m talking about computer cookies.
Computer cookies are pieces of data that track activities that you do on the computer like the websites you visited, the items you added to the shopping cart of an online retail store, saving login information, and other things of that nature.
For marketers, they’re used to track their customers’ behaviors and run effective retargeting ads, which is why sometimes you see certain ads “follow” you around on the Internet.
But now, companies are getting more strict on how they manage the data they’ve been collecting from their audience.
Google is going to stop supporting third-party cookies on Chrome.
Firefox is getting more strict on tracking protection, which by default, blocks cookies.
More search engines that don’t store personal information are entering the market.
More Internet browsers that have built-in tracking and ad blockers are appearing too.
I switched from Chrome to a relatively new browser called Brave a long time ago. And instead of using Google’s search engine, I use DuckDuckGo.
So what’s the point I’m trying to make?
The people that have been relying on cookies for their marketing efforts might have to do some major changes.
If you’re curious about my suggestion, it’s really not much different than what I’ve been preaching and doing for the past year.
Build an email list using the 8 methods I list in chapter 4 of How to Become an Email Titan, and then build relationships with the people on your list using the email copywriting methods I teach from chapter 5 and on.
Here’s the link to the sample chapters.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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