Nowadays, more and more people are making a living off of being content creators on platforms like YouTube and Twitch. |
But at the same time, more and more people are being screwed over by the exact same platforms.
Take this story, for example:
There’s a YouTube content creator I’ve been following for almost 10 years. In one of his podcast episodes, he revealed that at the peak of his career, he was making over $10,000 per month.
His channel blew up after one of his rant videos went viral. Since then, he grew it by consistently uploading videos once or twice a week, and the ad revenue alone was bringing in that monthly five figure income.
After YouTube changed their algorithms multiple times and removed ads from a bunch of his videos, his income dropped to under $2,000.
Companies are becoming more aware of who they want, and don’t want, to be associated with. When these companies realize that their ads are being placed in videos that contain content that they deem inappropriate, they can pull their ads and those content creators will lose out on the ad revenue.
YouTube content creators don’t have to worry about this as much with the help of Google’s superior technology, there’s a dynamic ad system so companies have more control over where to place their ads.
Twitch, on the other hand, is a different story.
They don’t have that kind of technology, so when content creators are putting out content that companies deem inappropriate, they don’t get any ad revenue at all.
So what they do instead is funnel their viewers into membership platforms where they have more control over Patreon or OnlyFans (Yes, despite the negative connotation, it’s still first and foremost a membership platform that competes directly with Patreon).
Smart move by them.
It’s the same case for businesses who have built an audience on social media. Get as many of them as you can to an email list, where you have more control, and more importantly, where you have ownership of the information.
If you want to learn more about building an email marketing system and writing engaging sales emails, How to Become an Email Titan is the book for that.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
Related Articles -
business, marketing, online business, internet marketing,