Amazines Free Article Archive
www.amazines.com - Friday, January 28, 2022
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133496)
 Advice (161561)
 Affiliate Programs (34784)
 Art and Culture (73822)
 Automotive (145661)
 Blogs (75358)
 Boating (9850)
 Books (17220)
 Buddhism (4129)
 Business (1329724)
 Business News (426403)
 Business Opportunities (366411)
 Camping (10968)
 Career (72773)
 Christianity (15843)
 Collecting (11638)
 Communication (115069)
 Computers (241897)
 Construction (38918)
 Consumer (49948)
 Cooking (17078)
 Copywriting (6729)
 Crafts (18203)
 Cuisine (7545)
 Current Affairs (20304)
 Dating (45897)
 EBooks (19700)
 E-Commerce (48241)
 Education (185358)
 Electronics (83516)
 Email (6439)
 Entertainment (159836)
 Environment (28920)
 Ezine (3040)
 Ezine Publishing (5452)
 Ezine Sites (1550)
 Family & Parenting (110925)
 Fashion & Cosmetics (196517)
 Female Entrepreneurs (11849)
 Feng Shui (132)
 Finance & Investment (310485)
 Fitness (106437)
 Food & Beverages (62990)
 Free Web Resources (7939)
 Gambling (30224)
 Gardening (25192)
 Government (10511)
 Health (629813)
 Hinduism (2206)
 Hobbies (44057)
 Home Business (91590)
 Home Improvement (251099)
 Home Repair (46206)
 Humor (4716)
 Import - Export (5454)
 Insurance (45101)
 Interior Design (29588)
 International Property (3487)
 Internet (190999)
 Internet Marketing (146640)
 Investment (22848)
 Islam (1161)
 Judaism (1352)
 Law (80449)
 Link Popularity (4595)
 Manufacturing (20891)
 Marketing (99241)
 MLM (14140)
 Motivation (18231)
 Music (26993)
 New to the Internet (9496)
 Non-Profit Organizations (4048)
 Online Shopping (129725)
 Organizing (7809)
 Party Ideas (11853)
 Pets (38069)
 Poetry (2229)
 Press Release (12686)
 Public Speaking (5639)
 Publishing (7560)
 Quotes (2407)
 Real Estate (126567)
 Recreation & Leisure (95442)
 Relationships (87644)
 Research (16180)
 Sales (80345)
 Science & Technology (110275)
 Search Engines (23491)
 Self Improvement (153282)
 Seniors (6215)
 Sexuality (35990)
 Small Business (49279)
 Software (83016)
 Spiritual (23462)
 Sports (116126)
 Tax (7659)
 Telecommuting (34069)
 Travel & Tourism (308105)
 UK Property Investment (3122)
 Video Games (13382)
 Web Traffic (11751)
 Website Design (56858)
 Website Promotion (36610)
 World News (1000+)
 Writing (35829)
Author Spotlight
ROBERT HOWARD

The Word of God is as, “Sweet as Honey”. God has Taken Me Through a Whole Lot of Things...more
PUSHPA SRIVASTAVA

Pushpa Srivastava is an SEO strategist that helps online business owners figure out how to grow thei...more
JULIE BEACHUM

I look forward to helping you attain your vision and your goals!! Continue to live your life with a...more
GRAEME DIXON

About Octopus Intelligence We provide greater certainty with excellent global Commercial Compe...more
GREG MORT

Early Years Greg Mort was born on March 22, 1952, to Tommie Sanders Mort, who traces her strong s...more


The prospect who thought copywriting was a magical skill by Ellisen Wang





The prospect who thought copywriting was a magical skill by
Article Posted: 08/19/2021
Article Views: 232
Articles Written: 351
Word Count: 461
Article Votes: 0
AddThis Social Bookmark Button

The prospect who thought copywriting was a magical skill


 
Copywriting,Internet Marketing,Marketing
I once heard a story from a copywriter.

A prospect asked him to write a million dollar sales letter for him.

The copywriter said,

“Okay, how many people are on your email list?”

And he replied, “Oh, actually I don’t have a list.”

“Okay...do you have a product?”

“...No.”

“Well, there’s nothing I can do for you then.”

And that was the end of that conversation.

A lot of people seem to think copywriting is a skill that’ll magically bring in sales. Even I was one of those people when I first heard about it.

Admittedly, it was part of the reason why I got into copywriting. Of course, now I know that isn’t entirely true and still enjoy the craft regardless. The words do carry some of the effort in making sales, but there’s more to it than that.

Ed Mayer explained it perfectly.

If you don’t know, he was famous in the direct marketing world for producing great results and providing great marketing education.

At one point, he developed what was called the 40-40-20 rule, which worked like this:

40% of your marketing success has to do with your audience. In the case of email, is your list full of engaged, ready-to-buy subscribers? Or is it plagued with fake email addresses and freebie seekers?

40% has to do with the offer, and that in and of itself has a lot of components to it. Everything from whether or not the product sucks or not, the pricing, special promos, bonuses, etc.

And the last 20% has to do with everything else.

Which is why when people ask questions like, “What’s the conversion rate of this campaign,” it’s pointless.

I may have an email campaign that converted 90% of my list to buyers, but I can’t guarantee I’ll be able to reproduce the same results for someone else.

There are just too many outside factors to consider.

So what’s the logical solution?

Making your offer the best it can possibly be and build those strong relationships with your subscribers.

To learn how to do that through email, read my How to Become an Email Titan book.

https://EllisenWang.com/email-titan-sample

About the author:

Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.

Related Articles - copywriting, marketing, internet marketing,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance


STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
SANJIB DAS

Sanjib Kumar Das is an Indian business enthusiast and entrepreneur who is motivated to help small an...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
SHALINI MITTAL

A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
DONNIE LEWIS

I'm an avid consumer of a smoothie a day living, herbs, vitamins and daily dose of exercise. I'm 60...more
ALEX BELSEY

I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
RYAN P JONES

Ryan Jones owns and operates this website, Amazines.com. Having worked in the computer industry sin...more
HARRIS ELAHI

I live in London and have done for a few years now I am the CEO at www.datasciencecareer.co.uk....more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2022, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license