On most weekends, I do volunteer work at an animal shelter. |
Because working with animals rather than working with people is a good change to have once in a while.
And either before or after my shift, I like to go to this special food truck (I accidentally discovered it months back) that sells $1 tacos.
When I first found it, I couldn’t believe my eyes. I thought I was seeing a mirage, but no.
I had struck gold because $1 tacos are rare to come by in New York City, except that one time Burger King sold $1 tacos, which I heard was a huge failure.
And you bet I’ve been visiting that truck every chance that I got. At this point, I’m pretty sure the taco ladies know my face by now.
But when I visit, I also notice something else, or someone else I should say.
I almost always see a man and a woman dressed up nicely, with a small table set up in front of a supermarket, trying to talk to the people walking out of the supermarket.
I didn’t know what they were doing until one day I decided to walk closer to them at hearing distance, but also far enough where they won’t be suspicious of me.
Apparently, they’re trying to sell health services or health insurance, one of those two. And I also noticed that they mostly try to target older adults.
And what I saw happening wasn’t much of a surprise.
The man or woman tries to get people’s attention, but they end up getting rejected or ignored.
That’s what usually happens when you try to sell something in the middle of a busy NYC street.
Sometimes they do manage to get a conversation in, and that’s good. But they’re playing on hard mode.
If there’s one thing I learned about client acquisition during my copywriting career so far, it’s that you put yourself in situations where potential clients come to you.
And those situations could be:
• Going to specific events related to your industry
• Building your own audience through an email list
The latter is what I teach and how to write emails that’ll bring in the sales.
All you have to do is go to this link:
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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