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One thing I always believe is that you should always sharpen the fundamentals of any skill you possess and wish to maintain. This is something a lot of people fail to do because, admittedly, it’s boring. People would much rather learn the cool, ninja, advanced tactics and hacks than relearn the basics. This is especially true in the marketing and copywriting space. If you don’t believe me, read some of the one or two star reviews of some marketing and copywriting books on Amazon. You’ll see common reviews like (And these are copy-and-pasted), “Nothing new here.” “Pretty basic information.” “If you've been online and following the marketing methods, funnels ... then this would not be new info for you.” “How are there so many positive reviews of this book? It's simply a poor rehash of some very basic marketing principals. Absolutely zero value provided. Don't waste your time.” “This is a book that provides a marketing game plan outline that anyone can follow. It was a short and interesting read, but it is for marketing amateurs and not professionals.” The last copy-and-pasted review was particularly interesting to me. The person basically implied that if you’re an experienced professional, you don’t need to relearn the basic information. That is an absolutely terrible way of thinking. Do you think musicians would be able to perform songs if their sheet music reading skill wasn’t sharp? Do you think engineers would be able to do calculus if they sometimes forget how to add, subtract, multiply, and divide? Do you think authors would be able to crank out entire novels if they weren’t good at structuring a simple sentence? No, no, and no. The truth is, maintaining the basics is what’s going to help you progress further in mastering a skill than anything else. If you have a solid foundation, then you can build upon it very easily with the advanced stuff. I have a saying that goes like this: “The blandest tasting food is often healthy for you, and it’s the good tasting food that’s usually unhealthy for you.” Likewise, it’s usually the most boring information that’s the most important for you to learn and retain. To learn about my boring email copywriting methods, click the link below. https://EllisenWang.com/email-titan-sample About the author: Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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