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Semantic markup takes code that attracts search engine attention to a whole new level. Whereas basic HTML simply looks nice and hopes to attract search engine love, semantic markup gets asked to the prom. It makes sure it is seen with no questions about what it has to offer.
In other words, semantic markup tells search engines what the content is about instead of how it looks.
Before semantic markup, HTML code simply communicated to Google, Bing and Yahoo what the page looked like and relied heavily on the keywords to get the content seen and ranked on result pages.
Semantic markup now allows you to add nuance and meaning to your content—and instead of crossing your fingers and hoping to be recognized for certain attributes such as location, staff and reviews, you can say to the search engine, “We are located here, these are the people who work here and what they do and here is what people are saying about us.”
And the search engine will actually read it and understand it as clearly as a human would.
Having said that, you can probably imagine the exciting possibilities this function of HTML5 has to offer.
The best advantage semantic markup has to offer is clean code. Clean code=easier crawling and indexing=higher ranking.
But it appears this new coding offers particular advantages for small businesses and online stores through rich snippets that increase CTR. (Rich snippets are HTML tags that highlight the most important bits of data about your business. Using them helps your search listing stand out from your competitors.) Rich snippet tags include:
1.Authorship
2.Local business information (address, hours of operation, method of payment, etc.)
3.Testimonials
4.Products
All of which increase your Click Through Rate.
Think about how pointing code directly toward each product you sell online can increase sales. Or how having your actual business address and telephone number at the top of the SERP can increase foot traffic to your store. By pointing directly to positive testimonials about your service and articles you have written about your industry, your ability to influence others is amplified exponentially.
Artful use of HTML increases your return on investment. Semantic markup is the paintbrush that creates a profitable landscape.
For more information about increasing your SEO, call or click Machus today.
Author Bio:
Machus Corp., A technology solutions company based in Coppell, Texas, provides SEO services , Search Engine Optimization , Internet Marketing Services, Pay Per Click, Web Design and Development Services.
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