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What are the Key Components to Meet Customer Expectation in the LED Bulb Industry? by Herman Lik





What are the Key Components to Meet Customer Expectation in the LED Bulb Industry? by
Article Posted: 05/23/2014
Article Views: 766
Articles Written: 12
Word Count: 994
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What are the Key Components to Meet Customer Expectation in the LED Bulb Industry?


 
Business,Electronics,Manufacturing

When the customers have the business deal with the LED light supplier, they will have many expectations related to the supplier’s basic logistical performance. In other words, the customers’ expectations involve the product availability, working performance and service reliability of the supplier. There are ten categories of this topic. The LED light manufacturer should know the details of these dimensions. The following sections are about the ten key components of the customer expectation in the LED light industry.

1. The reliability.
The reliability is one aspect of the supplier’s basic service platform. It relates to all services and business activities by the supplier. In some cases, if the supplier failed to deliver the wholesale LED bulb products to the customers as promised, the customers will consider that the supplier is unreliable. Also, if a wholesale LED tube supplier fails to offer the correct LED bulb products to the customers. It is also unreliable. The customers will judge the reliability about all activities of the basic services. So the customer expectations will relate to the product damage, file accuracy, etc.

2. The responsiveness.
The responsiveness is the ability and willingness of the supplier’s staff to give prompt service. This aspect not only includes the quick product delivery, but also involves the quick response to inquiries and resolution of problems. In the LED light industry, the responsiveness is a concept of time, which is the quick reaction to the business activities. For example, when the customers want to buy the GU4 LED spot bulb products in a retail shop, they have expectations that the supplier can handle all interactions very quickly.

3. The access.
The LED light supplier should offer easy access to the customers for all interactions, such as the ease of contact and approachability. The customers will have expectations that the suppliers can offer easy and quick methods for them to place orders, to get inventory information and to track the order status. In the current market, it is necessary for the supplier to put all information online, so that the customers can get all the information quickly and easily. For example, the customers will be happy if they can get the T8 LED tube light information freely on the supplier’s official website.

4. The communication.
For the customer satisfaction, the communication refers to that the LED light manufacturer proactively offering new information to the customers. For example, a good supplier should let the customers know the latest information, and not wait for customer inquiries and respond. The advance notice is very essential. The supplier should tell the customers about the order status.

5. The credibility.
In the communication, the customers have expectations that the supplier’s information is believable and honest. If the supplier misleads the customers intentionally, it becomes doubtful. To enhance the credibility, the supplier should offer full information of the wholesale LED bulb products to the customers. The completeness of information is very important to build the T8 LED tube light supplier’s credibility.

6. The security.
The security aspect means the doubt or risky feeling of the customers when they have the business deal with the suppliers. The customers may make plans based on the supplier performance. When they place an order for the wholesale LED tube products, they take the risk. They may schedule the production and the delivery day. The customers make all plans based on the forecast of the supplier performance. If the supplier fails to finish the products on time, it will disturb the original plans. In this case, the customers must change their plans. Another aspect with the security is the security issue. It is very important to the customers, particularly in the case that the supplier also serves the competitors of the GU4 LED spot bulb products.

7. The courtesy.
The courtesy is the joint efforts of the organization. It regards the aspects of politeness, friendliness and the respect from the staff. For example, in the business deal of the gu4 LED spot bulb product, the customers may contact with many staff in the organization, from the sales department to the logistic department. They may have direct contact with the drivers as well. If anyone in the organization fails to act politely and friendly to the customers, he will destroy the efforts of all the others. Finally, it will destroy the company’s image.

8. The competency.
Just like the courtesy, the competency is all about the joint efforts of the organization. Every single failure activity will destroy the best efforts. For example, when the customers buy the T8 LED tube light products, they will have interaction with the supplier staff. The customers will judge the competency in every interaction with the supplier. If the customers are very happy with every interaction with the supplier staff, the customers will feel the supplier is of high competency. On the contrary, if an individual of the LED bulb supplier fails to do his job correctly, the customers will have a bad impression towards the supplier.

9. The tangible.
The tangible features are cues to show the overall performance of the LED light manufacturer. If the physical appearance of the facility is new and the delivery truck is in good condition, the customers will have a good impression towards the organization. The behavior of the worker is also important to build a good business image.

10. Knowing the customers.
This is the last aspect, but not the least. The wholesale LED tube supplier divides the customers with different groups for the better service. The different market segments will need different service level. However, the customers will think themselves as unique and will expect the supplier will adapt to their specific requirements.

Related Articles - LED light, LED bulb, wholesale LED bulb, wholesale LED tube, LED light supplier, LED light manufacturer, GU4 LED spot bulb, T8 LED tube light,

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