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Author Spotlight
ALFRED MEARS

Former English Teacher; Musician (20+ years); Freelance Writer ...more
PUSHPA SRIVASTAVA

Pushpa Srivastava is an SEO strategist that helps online business owners figure out how to grow thei...more
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I'm Ellisen, nice to meet you! Obviously you're here because you want to know who I am. Wel...more
MANMOHAN SINGH

Digital marketing professional with 8 years of experience. A good listner, Stratgist and fun loving ...more
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Marketing Articles and Ezines

Marketing

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Showing 1 to 25 of 500 Articles in Marketing.
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1. Let's talk about investing
September 20, 2021


I have a friend. We met through a videogame years ago but never met in-person since he lived all the way in Michigan. And for as long as I can remember, he’s been serving in the military. Recently, we caught up on each other’s lives and the topic of investments came up. My friend has been taking the extra income he’s been making from his network marketing company and building his stock and real estate portfolio. Personally, I had a pile of loose change lying around and have been using that money to build up my own stock portfolio, but I’ve also been looking for ways to get invo... (read more)

Author: Ellisen Wang

2. Management of Gingival Tissue - Gingival Troughing using Diode Laser
September 16, 2021


Introduction- Gingival troughing is the preparation of gingival tissue prior to taking impressions of teeth that have been prepared to receive a dental prosthesis. Fixed restorative dentistry success is dependent on the exquisite fit of restorations. When the restoration does not fit the prepared margins, recurrent caries as well as periodontal issues, such as chronic inflammation of the gingiva, will likely occur in time. Exposure of sub-gingival finish line, with adequate moisture control to capture the finish line details in impression, is the main goal of gingival troughing procedure. ... (read more)

Author: jason steve

3. Three Reasons Why Video Marketing is Becoming Popular
September 16, 2021


In business, marketing is something that is indispensable. If you are in business, you will automatically be required to market your products and services using any means possible. Today, it is a good idea to take advantage of video marketing. The use of a corporate promo video for the promotion of products and services has continued to be very popular. Although there are countless reasons that can account for this, only a few notable ones can be singled out as highlighted in the passage.It is cheapCompared to most of the marketing methods that are available today, video marketing is quite che... (read more)

Author: Pushpa Srivastava

4. Showcasing LEGO's superior customer service skills
September 15, 2021


LEGO has shown an example of great customer service. Here’s the short story. There’s a person named John who bought a LEGO Star Wars set that has over 3,000 pieces, an instruction manual that’s over 400 pages long, and costs over $300. He took the set home and started building it. More than halfway done, he realized that the set was missing a certain bag of lego pieces. His first option was to get a refund, but since the set was already more than halfway built, it wasn’t the most convenient option for him. His second option was to contact LEGO’s customer service. ... (read more)

Author: Ellisen Wang

5. Observing the phenomenon of complexity bias
September 13, 2021


Over time, I came to realize something very interesting. And that is our tendency to gravitate towards complex things rather than simple things, which is a concept known as complexity bias. I’ll give you some examples I’ve seen from my personal experience. When it comes to investing in the market, people would rather spend their time playing with stocks, checking their prices every day, and figure out how to beat the market, which is pretty much impossible, than buying some index funds and letting them sit there. Or when it comes to dealing with problems, people will come u... (read more)

Author: Ellisen Wang

6. Sharing repressed memories from my first job
September 10, 2021


There’s a memory from my days of working in Burger King that I’ve repressed for so long because it was pretty embarrassing. Well, today I’m going to share this memory with you, so sit back, relax, and enjoy. When you’re working, no matter where you work, there’s no doubt that you’re going to make mistakes. But there are certain days where you’re just going to feel off. It’s as if you always feel like you’re one step behind and nothing is going right. Well, I had one of those days. I remember there was one moment where I had to grab frozen french fries out of the fridge... (read more)

Author: Ellisen Wang

7. Misaligned values equals trouble
September 09, 2021


I once read a story about a person interviewing for a sales position. During the conversation, the interviewer asked the candidate what he valued, then he listed four things, two of which were wealth and family, and I don’t remember the other two. When the candidate gave his answer, he chose family over wealth. But when the candidate asked the interviewer the same question, he chose wealth over family. And that’s when the candidate said he’s no longer interested in the position and walked away simply because he felt their values were not aligned. Later on, he got an em... (read more)

Author: Ellisen Wang

8. Showing some love for unofficial holidays
September 06, 2021


It’s Labor Day, also known as the unofficial end of summer. We’re seeing Labor Day sales everywhere and the worst thing a kid can see, Back to School sale commercials. But while everyone else is focused on Labor Day, I spent some time looking at the unofficial holiday calendar. And apparently, today is National Read a Book Day. It feels like people aren’t reading much nowadays, and they’re only doing it when they have to. Other than that, most of the time, we’re always on the move physically and mentally, constantly worrying about so many different aspects of our lives... (read more)

Author: Ellisen Wang

9. Why I see email marketing as more than just a sales tool
September 03, 2021


There’s no doubt that customer service isn’t the best nowadays. You stay on hold for five to 10 minutes just to get on the phone with a person who is reading from a script. Unfortunately, some people see customer service as an expense. Businesses outsource it and think it’s in their customers’ best interests, when their actual experiences say otherwise. And when you think of customer service, usually the first thing that pops into your mind is a person who can help troubleshoot your problems related to a specific product or service. Now I’m coming across more people wh... (read more)

Author: Ellisen Wang

10. Using SEO To Inform Your Website Content Strategy
September 02, 2021


Isn’t it exciting to build a new website? Picking the colours, designing your logo, getting the home page looking just right. I totally understand why entrepreneurs get caught up in how their website looks – that’s the fun part! The trouble is how your website looks is only half the battle. And to be honest, it’s not even the most important half. Looking nice is great, but performing well should be your ultimate goal for your website. To perform well, you need a website content strategy that will actually reach, connect with and convert potential customers. To do this, you need ... (read more)

Author: Susan Friesen

11. Yes, Good Affordable SEO Services Do Exist
September 02, 2021


You're likely aware that affordable SEO and Digital marketing services exist and are a crucial marketing strategies available today. Likewise, it is also one among the foremost effective ways to determine a web presence, especially if you're just new within the business. Though, let's not forget the very fact that it could even be quite expensive--more so, if you're just starting a business. That in mind, how can alittle business with limited budget enjoy something like this? The answer is, through affordable SEO. Believe it or not, affordable SEO services still exist. However, befor... (read more)

Author: Anish Sah

12. Video Marketing Benchmarks for 2022
September 01, 2021


If 2020-21 had been a bad dream for the world, then there is no reason for anyone to be angry about it. If you look, you will understand that there are many things that have happened in these two years that will never happen again in human history.Because in these two years a terrible and evil disease has cast its shadow over the world and wiped out the whole world financially and physically.Points to consider for commercial video making in 2022Covid caused many deaths, many people had to lose their jobs and businesses and suffered h... (read more)

Author: Pushpa Srivastava

13. What is Digital Marketing
August 31, 2021


When we use the word "Digital Marketing", we are literally pertaining to online marketing efforts from a brand. Therefore, if you're asking what's Digital Marketing (DM), SEO Services, Content Writing and Search Engine Optimization are included: This is a practice in Business through which advertising messages are delivered through online channels like websites, mobile apps, search engines, social media and emails. It helps a brand generate interest in their products among their consumers. Though DM started gaining popularity within the year 2000. within the last few years it's revo... (read more)

Author: Anish Sah

14. The greatest entrepreneurship story untold
August 27, 2021


I always find it impressive to see people go into business at such a young age. No, I’m not talking about the influencers on Instagram and YouTube who show off their rented lamborghinis, penthouses they rented on Airbnb, and claim they retired at the age of 17. But take Shark Tank, for example. Sometimes, the show features some young kids along with their parents. It’s amazing to see these kids give better pitch presentations than most adults. And some of them do end up making deals with the investors, which is great! But there’s one story that I believe tops them all.... (read more)

Author: Ellisen Wang

15. Putting a little thought into things goes a long way
August 25, 2021


Last month, I wrote an email with the subject line, “Never thought I’d see this on Linkedin.” And if you don’t know, I always take my daily emails and publish them on the blog page of my website, so I have an entire archive of daily emails there. But I also publish them in article directories for list building purposes. But according to their terms, other people are allowed to take my content and publish them on their own websites as long as they give credit, which I was fine with. Recently, I found a site that published my email about LinkedIn. But here’s the funny thing. ... (read more)

Author: Ellisen Wang

16. 10 Benefits of SEO Everyone should know
August 25, 2021


Advertising has transformed to at least one of the foremost demanding and crucial aspects of getting to run a business. This ultimately means the general success of your business goes to depend mainly on the effectiveness of your ad campaign . Below are the available SEO Services SEO Services Nowadays, online is where everyone's at, which is additionally the rationale why most businesses look to market their products or services online. to try to to that, one must have a business website which can run their internet marketing campaign. With an abundance of spam links and countless other w... (read more)

Author: Anish Sah

17. Another cautionary tale of big platforms screwing their customers over
August 24, 2021


Not that the industries themselves might be of interest to you, but what recently happened within them is probably worth knowing about. 1. Google decided that, starting September 1st, they will remove sugar dating apps from its Google Play Store. From what I read, they’re doing it simply to follow trafficking laws. 2. Onlyfans will ban explicit content from being published on their platforms starting October 1st. The reason why they’re doing it is to continue the working relationship between the platform and the banking and payment processing companies. But they also want to mak... (read more)

Author: Ellisen Wang

18. Man admits to being a digital pirate
August 23, 2021


In a certain Facebook group, someone shared his copywriting journey. Like a lot of stories, it started off with them being broke and could only afford to buy a $20 copywriting book. They landed a few clients and earned enough money to invest in more advanced copywriting courses. And that went on for a while. Earned money from clients, invested in courses, earned money, bought courses. The story went well until he mentioned that he bought a “pirate email course.” I wasn’t sure what he meant by that at first. Then he mentioned he bought the course at a huge discount... (read more)

Author: Ellisen Wang

19. An inside look into the life of wine tasters
August 20, 2021


During pre-COVID times, I’d go on event websites like Meetup and Eventbrite to attend local business networking events. Once in a while, I’d come across other casual events, wine tasting was one of them that caught my eye, because at the time, I didn’t know that was a thing. At one point, I did some for-fun research and learned the practice of wine tasting. Apparently, there’s a whole process wine enthusiasts go through to evaluate the quality of the wine. Coincidentally enough, I listened to a podcast episode that involved this topic. This man (We’ll call him Pat) use... (read more)

Author: Ellisen Wang

20. The prospect who thought copywriting was a magical skill
August 19, 2021


I once heard a story from a copywriter. A prospect asked him to write a million dollar sales letter for him. The copywriter said, “Okay, how many people are on your email list?” And he replied, “Oh, actually I don’t have a list.” “Okay...do you have a product?” “...No.” “Well, there’s nothing I can do for you then.” And that was the end of that conversation. A lot of people seem to think copywriting is a skill that’ll magically bring in sales. Even I was one of those people when I first heard about it. Admittedly, it was part of the reason why ... (read more)

Author: Ellisen Wang

21. The Key To Smart Branding
August 19, 2021


I know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete? In a word – consistency. You compete with consistency in your branding. I promise – a strong focused brand will attract the perfect customers to you like a magnet. So why is consistency the #1 best thing you can do for your branding? And how do you keep your branding consistent? Let’s jump in. Use Consistency For Better Branding To achieve business success, you need to know how to best leverage your website, socia... (read more)

Author: Susan Friesen

22. How to be a more selfish marketer
August 18, 2021


I saw a Twitter screenshot that caught my attention because it had to do with email marketing. ---------- I can't think of a more self-centered marketing statement than this: "Send more emails. It will definitely make you more money and if people unsubscribe then that's their loss." And yet I read or hear some version of it at least once or twice a month. ---------- So is sending more emails a selfish thing to do? In my opinion, yes. In fact, marketing in and of itself is selfish. When you’re marketing, you’re essentially promoting yourself, you’re promo... (read more)

Author: Ellisen Wang

23. LinkedIn user's Chick-fil-a story for attracting hundreds of views
August 17, 2021


There was a funny LinkedIn post I read, and it went like this: ---------- So I was in a Chick-fil-a drive through and the lady behind me continuously tooted her horn and flipped me off because I was taking too long to order. Once she ordered, I asked the cashier what did she get…it wasn’t much so I paid for her food. I continued to the next window and she leaned out of her window looking all crazy at me because the cashier told her I paid for her food. I know she was embarrassed so I avoided looking through the rear view mirror so we wouldn’t catch eye contact. ---------- ... (read more)

Author: Ellisen Wang

24. Man, is running fun
August 11, 2021


Last week, I decided to take my daily walks up a notch. It was too easy, and I wanted a challenge. So I started jogging. I started off with a light HIIT-like routine where I jog for 30 seconds, walk for 30 seconds, and repeat. And slowly, I increased it to 60 seconds. Then, I decided to test myself to see how long I can jog for without stopping. Turns out, quite a while. As long as I jog at a certain pace and remember to keep breathing, I’m good. At that point, running out of breath isn’t really the issue, it’s a matter of how long I can jog for until my leg muscles gi... (read more)

Author: Ellisen Wang

25. 7 Types of Video Content That People Actually Want to Watch
August 09, 2021


Commercial Video production is something that gives you a lot of knowledge about the subject in a very short time. And science has also shown that if we absorb as many things as we can see with our eyes and hear with our ears, they will help us to understand more.The advantage of this is that it is happening in every field. Many books are also being converted in video format in schools and colleges. Many people seem to be encouraged because all the concepts of children seem to be experienced through this video, Understand early. Videos teach you a lot and that's why people love them too.If you... (read more)

Author: Pushpa Srivastava



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