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Marketing

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Showing 226 to 250 of 500 Articles in Marketing.
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226. The Irony of Independence Day
July 04, 2020


Today is Independence Day. The day where Americans celebrate the moment the Founding Fathers decided to sever their connection with Great Britain. To go a little deeper: The day the colonies, soon-to-be known as America, becomes its own country without anyone telling them what to do. They think the way they want. They work the way they want. They run things the way they want. They live however they want. That’s independence in its purest form. Unfortunately, that’s not something you see in a lot of people nowadays. When it comes to thinking, a lot o... (read more)

Author: Ellisen Wang

227. One Simple Sentence to Position Yourself As Your Potential Client's Savior
July 03, 2020


As you may or may not know already, I do a lot of my networking online now because COVID has put a halt to all in-person events. Whenever I meet someone new, one of three things would happen: The person wouldn't reply back to my messages. We’d have a long chat that would lead nowhere and eventually let the conversation die. Or we’d immediately schedule a virtual coffee chat together. That’s the ideal outcome. But recently I decided to do something different. I did one simple thing that skipped all the endless chatter and turned the person I’m talking to into an in... (read more)

Author: Ellisen Wang

228. A Small Glimpse of How Powerful Copywriting Can Be
July 02, 2020


There’s a good man named Neville Medhora and once upon a time, he owned an e-commerce site called HouseOfRave where he sold party items like glow-in-the-dark sticks and disco balls. It was a pretty successful business considering he made enough money to pay his bills, save a decent amount of money, and still have extra left over to buy whatever he wanted. Did I mention he also had a nice fat email list of over 7,000 buyers that he would never email? His friend, while shaking his head in disappointment, told Neville that he should start sending promotional emails, otherwise he’s ... (read more)

Author: Ellisen Wang

229. A Good Example of Why You Should Always Have a Backup Plan
July 02, 2020


In one of the chapters of my "How to Become an Email Titan" book, I suggested that everyone should have a backup email marketing software (at least if you have a relatively small list) in case you experience problems with one of them. For the past couple of days, that’s exactly what I’ve been experiencing. I mainly use Mailerlite and they’ve been going under a lot of maintenance and upgrading lately. Like today. As I’m writing this, they’re in the middle of upgrading their software and temporarily stopped all email sending. So now I’m sending my emails from my backup... (read more)

Author: Ellisen Wang

230. Let Me Take You Back to My Humble Beginnings
July 02, 2020


In June of 2019, I was in Atlanta for David Neagle’s live event, The Art of Success Summit. I was still working on my EZPC Building blog at the time, but I’ve been getting thoughts about putting this blog behind me and pursuing a new project. I didn’t know what yet, but I spent a lot of time in Atlanta thinking about it. Throughout the time I've been working on my blog, I was teaching myself new skills on the side like social media ads and SEO. I didn’t tip my toes into copywriting until I came across a website called Kopywriting Kourse while I was surfing the web while I s... (read more)

Author: Ellisen Wang

231. Listening in More than One Way
June 30, 2020


Listening in More than One Way Did you know that we listen with more than our ears? We listen to people when they talk to us or to others, if we eavesdrop a little, but there are multiple ways we listen. One of the main ways we listen is with our eyes. Often times we see what people are telling us. An easy message we receive with our eyes is “Bye, bye” that is taught to babies. We say the words, but we also wave our hands. It is so cute when babies wave backwards to themselves. They wave the way they see us wave at them. How about saying hi? We can do that with a wave of the hand or we ca... (read more)

Author: marvell lawson

232. How to Write a Video Script?
June 29, 2020


In today’s time everyone watches video on different social media channels and other video platforms. Now a day’s videos are one of the most powerful source of marketing strategy. Users get more engagement and more traffic when they use video as a marketing tool.Video production is a three stage process that includes pre-production, production, post-production. During the pre-production process there comes a step script writing. Writing a script is one of the most important part of a video production process. When you write a script you jot down everything that you are planning to do in your vi... (read more)

Author: Pushpa Srivastava

233. How to Create a Video Marketing Strategy That Gets Results
June 25, 2020


3 Steps to Reaching Your Ideal Customer with Video Content Is video a part of your marketing strategy? If it’s not, it has to be! Why? Well, consumers are now comfortable with being marketed to via videos, and many now expect it from the brands they know and trust. I know it took me a while to get comfortable with video, especially the ones that required getting me in front of the camera! But there are many ways videos can be done so if you’re camera shy, fear not, you don’t need to be a video star to get started. The truth is, having a well-written product description, catchy ... (read more)

Author: Susan Friesen

234. 7 Interesting Facts about Video Marketing
June 25, 2020


It is a fact well known that anything that moves grabs more attention than the stationary. It is because whatever makes the mind curious catches attention the most. These days as the world is living its quarantined existence social media has become the go-to place for all age groups to find respite from the closed walls. Each time we scroll through our feeds we come across a gamut of videos on a multitude of topics, right from cooking to product promotion, promotion to entertainment, and entertainment to news.Let us take a look at some interesting facts about video marketing -1. Did you know 7... (read more)

Author: Pushpa Srivastava

235. A World With Untrustworthy Doctors
June 24, 2020


I was doing my daily journal entry yesterday. One thought led to another and this question popped into my mind. Can we trust our doctors? It’s a very random thought, but a potentially scary one too. Imagine what our lives would be like if we can’t even rely on doctors to help us when something goes wrong with our bodies. So I decided to look that question up to see what other people think of it. I’ve seen some interesting answers. What shocked me the most was an article explaining why you shouldn’t trust a doctor, written by a doctor himself. While it was an interestin... (read more)

Author: Ellisen Wang

236. Here's a Corny Joke For You
June 23, 2020


What did the cyberbird say when it flew over Fiverr? Cheap. Cheap. Cheap. Don’t laugh too hard now, it’s true. You can find so many different kinds of services there, and a lot of the services that are normally expensive are priced as low as $5. While that sounds pretty nice, it doesn’t mean you should jump on those services and outsource everything to low cost Fiverr freelancers. There’s a saying that goes like this: “Cheap is the new expensive.” Let me give you an example of what that means. Many years ago, I wanted to buy a new mouse for my ... (read more)

Author: Ellisen Wang

237. What Gets People Hooked On This Scripted Show
June 22, 2020


I talk a lot about why entertainment is a great tool when selling. And if you’re still not convinced, here’s one more reason that proves it. When I was around seven years old, one of my old classmates introduced me to WWE. At the time, being a person seeing that type of entertainment for the first time, I was glued to the show. There was a lot of trash-talking, fighting, cool dramatic entrances, and audience chanting. It was mesmerizing. Later on, one of my friends told me that everything you see in WWE is scripted. It’s all fake. My heart broke a little bit when ... (read more)

Author: Ellisen Wang

238. One Reason Why This Gym Is So Successful
June 20, 2020


I really miss my gym and all the fit, muscular people that I see there. What’s the gym I go to, you wonder? One of the most convenient gyms around. Planet Fitness. It’s inexpensive, it’s relatively close to my house, my friend recommended it. They’re simply one of the best gyms around. My first day of exercising there was not that bad of an experience. Partially it’s because I’ve had a weight training class back in high school, but it’s something about the brand that makes me feel comfortable. The company’s slogan is written everywhere. “The Judgement Free Zo... (read more)

Author: Ellisen Wang

239. How to Use Empathetic Marketing in Your Social Media Strategy
June 18, 2020


4 Ways to Increase Social Media Reach and Engagement If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay connected. But as a small business owner, are you spending more time on social media being empathetic? While sometimes confused with sympathy, which is feeling compassion for someone else, empathy means putting yourself in somebody else’s shoes. By empathizing with your customers, you c... (read more)

Author: Susan Friesen

240. Management of Tongue-Tie/Ankyloglossia - A Surgical Procedure with Dental Laser
June 17, 2020


Introductions Tongue-tie (ankyloglossia) is a congenital condition that restricts the tongue's range of motion. An unusually short, thick or tight band of tissue (lingual frenulum) attaches the bottom of the tongue's tip to the floor of the mouth, causing difficulties in infants to adulthood through adolescence. Breast-feeding in infants, difficulty while eating, speaking, swallowing malocclusion, sleep apnea are few to mention. Clinical assessment of tongue tie The most common used scales for tongue tie assessment are A) Hazelbaker scale B) Koltow scale In infan... (read more)

Author: jason steve

241. The Success Behind My Short-lived Resume Writing Service
June 17, 2020


Before I got into copywriting, I actually ran a resume and cover letter writing service for roughly one month on my school campus. Because I interned at the nonprofit organization and worked closely with the Executive Director, who has a lot of experience with resume critiques, I picked up a lot of his tips and tricks. And I thought, “Why not put them to good use?” So I spent a day writing up the ad, printed them, and posted them on every bulletin board I found. Long story short. In one month, the ad pulled in two to three leads per week, and I ended up working with th... (read more)

Author: Ellisen Wang

242. The Secret of Successful Musicians and How You Can Use It In Your Business
June 16, 2020


A few months ago, I was at a networking event run by, in my opinion, one of the best hosts in New York City, Roger Kuperway. Towards the end of the event, I was sitting at the bar eating some popcorn and I met a particularly hardworking man. He’s an inventor, an entrepreneur since he was a pre-teen, and primarily a musician. So music was our main topic of conversation for the night. While we were walking to the train station, we got into talking about the music industry and how artists can launch their own careers successfully. It was interesting learning about it since I knew n... (read more)

Author: Ellisen Wang

243. The case of TikTok obsession going a bit too far
June 15, 2020


I have to give props to the company that created TikTok. Even though they didn't entirely start building their user base from scratch, they're getting the younger people hooked on the app. But certain people I personally know are always on the app to the point where it's a bit concerning. Here's a short story. There's this group of girlfriends I know who love to showcase their dance skills to the people of TikTok, whether it's their own choreography or these short dances better known as "TikTok dances." And don't get me wrong, they're all pretty good dancers, especially since so... (read more)

Author: Ellisen Wang

244. An Ingenious Way to Sabotage Your Competitors' Ads
June 15, 2020


I currently have a project going on where a group of colleagues and I are consulting a local skincare startup company. Specifically, we’re helping them with their marketing strategies. Once a week, we’d have a group call to talk about our progress, updates, and our next steps. On Wednesday, we had our weekly call and one of the members said something very interesting. He said that a former mentor told him that, “If you ever come across one of your competitor’s ads, click on it as many times as you can.” Why? For the sole purpose of sabotage. To drain their ad budg... (read more)

Author: Ellisen Wang

245. The Story Of My Three Week Old Desire to Be An Improv Performer
June 15, 2020


In summer of 2019, one of my oldest friends and I went on a weekend trip to Chicago. It was pretty interesting considering it was our first time planning a long distance trip together. Although parts of the trip didn’t go as planned, we still had some pretty good experiences. Seeing the beautiful city skyline. Eating their famous deep dish pizza. Visiting their museums. And watching their local improv comedy shows. Fun fact: It was my very first time attending improv comedy shows, and we went to two shows. When I sat through the first one, I was amazed to say the ... (read more)

Author: Ellisen Wang

246. How to Write Copy That's Harder to Kill Than Lord Voldemort
June 14, 2020


As children, you were probably taught the importance of recycling, and how it can help our fellow planet Earth. If you haven’t, you should probably take a few minutes to look it up. Anyways, it’s a beautiful concept. You’re basically making something new out of something that already exists. And there are so many ways to recycle. Some ways are more clever than others. For examples: My brother uses old school textbooks and the thick SAT study guides to uplift for his computer monitor. I think they’ve been put to good use. My mom used a Tostitos salsa dip jar as a vase to gro... (read more)

Author: Ellisen Wang

247. The Stupidly Simple, Yet Ingenious Product That Made the Creator a Millionaire In Under One Year
June 14, 2020


If you've ever owned a pet, or know someone that does, you probably know how tiring it can be to take care of one, depending on what pet it is. You gotta feed them, bathe them, clean up their poop, shower them with your attention, maybe take them for a walk too. Fun fact: I recently learned it’s possible to take cats out for a walk. Who knew? Anyways, what I’m trying to say is, pets take up a lot of your time. In the 1970s, a copywriter named Gary Dahl was at a bar with his friends and they were talking about this exact same thing. And Gary joked about how he had a pet that... (read more)

Author: Ellisen Wang

248. Why Using Irrevelant Images May Increase Ad Performance
June 13, 2020


Lately I’ve been seeing an interesting trend. Whenever I scroll through my feed on Facebook, I’ve been noticing something different about the ads I’m seeing, specifically the images. For examples: There was a lead generation strategy ad that popped up in my feed and the image was simply an overlay of lemons. There were plenty of ads I saw that used memes as images. More recently, I’ve seen pictures of attractive-looking couples just posing at a beach or something. And the one thing all these have in common? They all have nothing to do with what they’re promot... (read more)

Author: Ellisen Wang

249. Unfortunately, This Person Needed to Learn How to Cater an Email List
June 13, 2020


Allow me to share a story from my virtual networking days on Bumble. I once met a woman who was originally from California. After exchanging some messages on the app. We decided to continue our conversation over the phone. We went through the usual networking ice breaker, the initial “what do you do” portion of the conversation. After I shared my story, she told me that she works for a travel company and suggested I tell my readers about it. At first I was a bit confused why she would suggest that, especially since we just started getting to know each other and she never asked a... (read more)

Author: Ellisen Wang

250. 5 Website Improvement Ideas for a New Economy
June 11, 2020


What Small Businesses Should Focus on Now to Improve Their Website Content Over the past few months, we’ve all been focused on getting through the pandemic healthy and safe. If you’re a small business owner, you’ve also been trying to survive and thrive—whether that’s creating or updating an eCommerce website, selling a new product that’s in-demand or offering delivery or pickup options to customers. The pandemic has forever changed some of the ways we approach and market to customers. Are you keeping up with this new economy or will you be left behind? This week, I’m sharing so... (read more)

Author: Susan Friesen



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