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Marketing Articles and Ezines

Marketing

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Showing 251 to 275 of 500 Articles in Marketing.
Pages: << Prev | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | Next >>

251. The Reason Why Small Is the New Big
May 12, 2020


It's a pain dealing with big businesses, don't you agree? You're forced to work with their company bureaucracy. It takes forever to bypass the automated phone menu and the hold time to reach a human being through customer service lines. And when you do reach a person, it's someone from overseas that only knows how to repeat what they memorized from a script. Or if you're on chat support, you get replies that make you question if the person you're messaging is even a person. It's terrible. It's frustrating. But hey! On the bright side, they make good stories to share with your fr... (read more)

Author: Ellisen Wang

252. How to Build a Crisis Response Landing Page
May 12, 2020


The Importance of Updating Your Website for COVID-19 Whether you’re hosting a webinar, giving away a special report, selling a program, or presenting a video series, a landing page inspires your visitors to participate in some way. Creating a crisis response landing page is a bit different because you’re not trying to convert leads into sales—you’re trying to communicate serious messaging to your customers. Why should you put up a separate crisis-related page? Your visitors are looking for reassurance and resources, whether it’s around health precautions you’re taking to prevent... (read more)

Author: Susan Friesen

253. The Power of Red Velvet Ropes
May 11, 2020


Personally, I've never been to a nightclub. I don't really thrive in that type of environment. But I know enough that they almost always have the glorious VIP section. That isolated area closed off by the Hollywood red velvet rope and guarded by scary-looking bouncers who can end your life with one punch. The area where people get the absolute best treatment in the club. No waiting in line. Special service. Better seats. When you see these VIPs having the times of their lives, it makes you think, "Man, I want to be a part of that." You kinda get the same feeling when you se... (read more)

Author: Ellisen Wang

254. The Best Way to Waste Your Business Cards
May 10, 2020


I went to a networking event a little while ago with my friend. And a woman approached us, said hi and immediately gave us her business card. She didn't even ask for our names. Has that ever happened to you? What a terrible mistake that person made, and what a waste of business cards. When people do that to me, it makes me think that they don't care to learn about me or my business. They're just interested in making a quick sale. And that's a big mistake I see people make when it comes to emailing new subscribers. They go straight into the pitch. Desperate to make a sale. B... (read more)

Author: Ellisen Wang

255. The Biggest Mistake This Skincare Company Made With Their Products
May 10, 2020


During my dark teen ages, I had a terrible acne problem. In hopes to get rid of it, my mom decided to buy an acne treatment regimen for me from a certain skincare company. When my package arrived, I was excited! I thought this was going to be the golden ticket to restoring my baby-butt smooth face. I looked at the pamphlet that came with the package. It laid out how to use the regimen and it said something along the lines of this, "Your skin will clear up after 30 days of using the regimen." "Ok, I thought, "I can endure this acne problem for another month." Fast forward 30... (read more)

Author: Ellisen Wang

256. The Bottom Feeders of the Dating World
May 10, 2020


Online dating apps have completely changed the dating game. You're able to meet people you never would've met otherwise. And there are so many people available to you. That's the good news. The bad news is, there are so many people available to you. Let me explain why. First, if you're not familiar with the online dating world, here's how it works. Being that men are men, they like almost every single attractive woman they see. For women, because there are so many men liking their profiles and they have to be very picky for reasons I'm sure you can figure out, the... (read more)

Author: Ellisen Wang

257. Subtle ways to Get Potential Customers Committed to You
May 09, 2020


Let's talk psychology. I recently listened to an interview where someone was talking about his terrible experience in Dan Lok's High Ticket Closer Program. After listening to him, it just sounded like he didn't put in the effort to get results he wanted and refused to take responsibility. Long story short, he wasted $26,000, but that's not the point. The person shared something that I found really interesting. At the end of the seven week High Ticket Closer Program, Dan congratulated his students and said, "Before I let you go, let me ask you. Am I just your sifu for seven ... (read more)

Author: Ellisen Wang

258. Never Judge a Book By Its Cover, But People Still Do
May 09, 2020


Going back to my 2016 internship at the startup nonprofit. One of the things I learned from working with the Executive Director was the importance of attention to detail. Whenever he interviewed candidates, he would always tell them (and I'm paraphrasing), "...If you have these tiny mistakes on your resume, your prospective employer will think you don't pay enough attention to detail and you're not right for the job. And then what happens? Your resume's in the garbage." Unfortunately, that's human reality. We meet someone, form a first impression within the first seven seconds, and th... (read more)

Author: Ellisen Wang

259. Shutting Down an Insurance Agent
May 08, 2020


One day I logged into my LinkedIn account and I got a connection request from a random person. His name was Will. He seemed like a good guy and then I saw his title.... "Partner at New York Life Insurance Company." At that moment, I knew exactly why he wanted to connect with me. So I decided to play along and have a little fun. He started our conversation off with this: "Ellisen, I’m looking to build my network, and came across your profile. I’m a Partner at NY Life and I have opportunities available with a fast track to Management. We have a few common connections, and I t... (read more)

Author: Ellisen Wang

260. A Fun Night With My Friends Teaches You How to Make Your Business Stand Out
May 07, 2020


One of the quarantine traditions my friends and I started was every night, or most nights, we'd get on a video call and play games together. We'd either play Monopoly Deal Coronavirus Edition or Survivio, which is a type of shooting game that looks like it's designed for kids. But that's besides the point. There was this specific moment (that I don't remember well enough for it to make sense to you) we were on a call and throwing banters at each other. And one of my friends said something to my other friend that made her reply, "I'm unique, ok?" I found it very ironic when she said t... (read more)

Author: Ellisen Wang

261. How I Got Into the Habit of Flossing
May 07, 2020


I'm going to be honest with you. My parents never taught me the importance of flossing. So growing up I thought just brushing my teeth twice a day and not stuffing my face with candy were good enough to keep my teeth healthy. I thought I had nothing to worry about until what happened months ago. It was June of 2019, I was at my dentist's office getting my regular cleaning. After the hygienist finished cleaning my teeth, I thought that was the end of my visit. Suddenly, another worker came into the room and she started talking to the hygienist. The conversation was abnormally lo... (read more)

Author: Ellisen Wang

262. A Laughable Moment That Teaches You How Not to Take Self-responsibility
May 06, 2020


Here's another story from the pre-quarantine age. I was hanging out in my school's club suite, which is the part of the building where all the school clubrooms are. People were still in class so the area wasn’t as crowded and chaotic like it usually was. While I was on my laptop doing some work, I overheard a conversation between two women, if I remember correctly. Like many college students love to do, they were complaining about their college professors. And I remember this one specific line one of them said which was... ”My professor can’t teach. That’s why I don’t understand... (read more)

Author: Ellisen Wang

263. Your Guide to Paid Marketing During COVID-19
April 30, 2020


Useful Paid Advertising Campaign Strategies If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively. On the one hand, people are home more, and doing virtually everything online. But many people are reducing what they spend because they’ve lost their job or are trying to save some money to get their family through the pandemic. And while some businesses are seeing a surge of traffic during this time, others with products or services that aren’t in demand are seeing a dismal trickle ... (read more)

Author: Susan Friesen

264. 17 Strategic Business Pivots to Make in the Time of COVID-19
April 16, 2020


Your Coronavirus Essentials Checklist Just like that we woke up in a different world! The coronavirus epidemic has completely changed our lives and transformed the way we do business. For many, this can be an incredibly frightening time to be a business owner. You worry about the health of your employees and the business, the bills that keep coming, your income and family obligations. But rather than let worries overwhelm them, smart small business owners can use this opportunity to plan and prepare for future growth and success. That’s why we’ve created a COVID-19 checkli... (read more)

Author: Susan Friesen

265. 4 Marketing Strategies for the COVID-19 Crisis
April 09, 2020


How to Market During the Pandemic From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize. I do feel fortunate that my family and I are healthy and safe, and I’m trying to find the positive opportunities in all of this. That’s why I recently shared an article called How to Pivot Your Small Business Strategy During the COVID-19 Crisis. I am also hearing from many small business owners who are wondering whether or not to stop marketing during COVID-19. That article showed entrepreneurs how to market duri... (read more)

Author: Susan Friesen

266. Tips on Managing Your Workforce Remotely
April 07, 2020


So many people are now working from home (WFH) 100% of the time. Hopefully if this is the case for you, you can maintain productivity and stay positive during the COVID-19 pandemic.  While a lot of us are used to living the entrepreneur life from a home office, it's still a big adjustment to have to self-isolate and stop all face-to-face interactions with coworkers and clients.  I encourage you to use this time to take a closer look at your overall business goals, focus on your health (both physical and mental) and self-care, and enjoy some family time at home. I think many small busin... (read more)

Author: Susan Friesen

267. How to Pivot Your Small Business Strategy During the COVID-19 Crisis
March 26, 2020


Easy Ways to Create a Coronavirus Crisis Management Plan As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover. But we’ve never seen anything like the COVID-19 pandemic, leaving us uncertain about how to cope in these strange times. I know that this is a scary and isolating time both personally and professionally. I hope you’re staying safe and healthy, and that this article can help you with planning for business challenges related to the coronavirus. I’ve perso... (read more)

Author: Susan Friesen

268. How to Find the Best Social Media Marketing Agency Near You?
March 25, 2020


If you are looking for a social media marketing agency near me, then you should use this article to find one that can help you. You might be tired of spending too much money on web site promotion, in order to promote your business online. You need to find a company that will help you with creating the right kind of website to be able to reach a huge audience. You should try to avoid some of the famous companies that are charging too much. Most of these people will not give you the kind of help that you are looking for. Before deciding to take up one of those companies, you should che... (read more)

Author: Shovon Joarder

269. Should You Stop Marketing During COVID-19?
March 20, 2020


The Impact of Coronavirus on Small Business As a human, I'm sure you've been affected by COVID-19 (also known as novel coronavirus) in some way.  Whether that means worrying about elderly parents, changing travel plans or stocking up on essentials to work from home for the foreseeable future, it's hard to not feel the stress. As a small business owner, you may be seeing fewer customers as people limit social interaction, change travel and leisure plans and focus on staying healthy rather than on shopping for products and services.  Unless you sell toilet paper or hand sanit... (read more)

Author: Susan Friesen

270. BEST RESTAURANT DESIGN IDEAS IN NEPAL TO LIGHT UP THE INTERIOR
March 04, 2020


A prosperous restaurant begins with good style. There are several components to restaurant layout that is good and each has to be viewed attentively. One of the most significant actions in creating a thriving restaurant layout is making certain that you have exactly the most ideal style team potential. There are people and companies which can assert they can supply a design that is decent to you, however by selecting an expert will not only inform, but also in function. Choosing the most suitable architect is one of the most important choices you can make when constructing your crew. A profes... (read more)

Author: Anish Sah

271. HOW TO TRAVEL INTERNATIONALLY WITH A ONE-WAY TICKET
March 01, 2020


For many reasons, you may need to travel to another country with a one-way ticket. However, your decision may not be acceptable by the immigration control officers at the port of entry and your visa can be cancelled. Spending extra money to book a return ticket when you need a one-way ticket can be avoided by booking an Onward Ticket Visa ONWARDTICKETVISA.COM . The Onward Ticket Visa is a temporary return ticket that can be presented with your visa application as proof that you have set a specific date to leave the country you plan to visit. The Onward Ticket Visa service ... (read more)

Author: Andrey Macxim

272. Is it Time for a Website Makeover?
February 27, 2020


8 Critical Reasons to Update Your Website I’m sure you’ve been on the hunt for a specific product or service and have come across a website that looked old and stale. What did you feel in your gut when you landed on it? What was your first impression?? I’m guessing it wasn't good, and I’d also bet you didn’t buy anything. Much like your wardrobe, websites need to be freshened up from time to time. That doesn’t mean that you need to completely overhaul everything, but many business owners don't spend enough time keeping their most important marketing tool up to date. He... (read more)

Author: Susan Friesen

273. How Much Do Effective SEO Packages Cost?
February 24, 2020


Finding high quality SEO packages can be a difficult task for any business, and the process is made more difficult by figuring out how best to gauge the price of any provider’s offer. All commercial outfits have different budgets for these sorts of outlays and there are SEO packages that can suit nearly everyone. The most important thing is to be sure of getting a good deal, as value-for-money in this area can be the catalyst for high-quality, high-efficiency growth. This article looks at some of the things a customer should look for when setting their budget. What Should You Expect to Pa... (read more)

Author: Laura Jeeves

274. Repurposing Blog Posts: A Content Marketing Service
February 24, 2020


With so much of a business’s success coming down to their online marketing strategies, it’s no wonder that there is an overwhelming amount of content trying to get the consumer’s attention. It can be difficult to keep up with the demand to create new and engaging content to stay relevant and at the forefront of industry. One solution to the problem is the repurposing of previously used content in a way that is fresh, engaging and original in its own way. This is a content marketing service that can really help grow a business and increase profits. The Follow-Up Deep within the thous... (read more)

Author: Laura Jeeves

275. The BERT Algorithm Update: Content Marketing Opportunities
February 20, 2020


The recent update to Google’s Algorithm aims to better understand natural language processing. It will affect roughly 1 in every 10 search queries — and undoubtedly have an impact on the traffic you’re getting to your site. Here’s everything you need to know about the change and the opportunities it’s opening up for those who use or provide content marketing services. What is the Update? Going by the name ‘BERT’— which stands for Bidirectional Encoder Representations from Transformers — this algorithmic adjustment represents a shift towards a better overall user experience. ... (read more)

Author: Laura Jeeves



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