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Showing 276 to 300 of 500 Articles in Marketing.
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276. Former NASA Engineer's Tip to Tricking Your Brain Into Learning More
December 14, 2020


Mark Rober is a former NASA engineer, now a YouTube content creator. He’s known for creating wild gadgets and doing crazy experiments. His most notable ones? The world’s largest Super Soaker water gun, the world’s largest Nerf Gun, a dartboard machine where you’d land a bulls-eye no matter where you threw the dart. In 2018, he gave a TED Talk about The Super Mario Effect. He prefaced his talk with an experiment he once did. He gave a coding problem to a group of two, with only one slight variation. In version A, if the person fails to solve the problem, a tex... (read more)

Author: Ellisen Wang

277. The Queen's Gambit
December 11, 2020


The name for one of the oldest opening moves in the history of chess. It’s also the name of a novel written by Walter Tevis in 1983. The story is about an orphan named Beth Harmon who becomes a grandmaster level chess player at a very young age. But it also goes into her issues with drug abuse and alcoholism. In October, the TV miniseries was released exclusively on Netflix. Now here’s what’s interesting about the show, besides the fact that it was wildly popular. Over 60 million users have watched the show. The popularity of chess spiked. The online chess site, chess.... (read more)

Author: Ellisen Wang

278. The Fall of the Image of Ellen DeGeneres
December 10, 2020


I’m sure you heard the news from one source or another. But earlier this year, the television personality, Ellen DeGeneres was under fire for her supposed toxic behavior behind the curtains of her show. The media has been showing no mercy at all trying to spread the news like wildfire. Based on what I’ve seen from the very few clips of The Ellen DeGeneres Show online, she seems to be a very kind and supportive person. But now people are finding out what really goes on when the cameras are off. Even if she apologized, which you can question the genuineness of, people ar... (read more)

Author: Ellisen Wang

279. Tales from the Online Marketing Crypt #8 - The Inconvenient Side Effect of the Shop Local Movement
December 10, 2020


What Local B2C Businesses Need to Focus on to Stay Open Since COVID-19 barged in on our lives, there’s been a lot of rallying on social media about the #ShopLocal movement. I’ve been on that cheerleading team too—what about you? But when push comes to shove, are you REALLY shopping local or just supporting from the sidelines while continuing to order from Amazon or some big-box store in a different country, capitalizing on all the juicy sales happening during the holiday season? It’s OK. I think many of us are guilty, myself included. Which leads me to why I’m writing th... (read more)

Author: Susan Friesen

280. B.S. Bullets
December 09, 2020


One of the things I do to improve my copywriting skills is hand copy ads. You may be wondering, why? Here’s my theory that I believe to be 100% true. Think about this: Have you ever spent so much time around someone that you begin to adopt their own mannerisms? I’m sure I’m not the only one who experienced it. Besides, it’s like how the saying goes, “You are the sum of the five people closest to you.” Sometimes, I’d hand copy entire ads until my hand falls off. Other times I’d focus on a specific component, like bullet points for example. I’d pull up an ... (read more)

Author: Ellisen Wang

281. Using the Secret Behind Propaganda to Boost Your Sales
December 08, 2020


Let’s talk about a completely random topic that came to my mind the other day: Propaganda. Yes, my friend. You’re in for a little history lesson today. Let’s start with, what is propaganda? It’s a type of communication where the goal is to push an agenda and influence an audience’s actions, way of thinking, and attitudes. We’ve seen many forms of propaganda happen throughout our world’s history. Here are some of the most notable ones: Rosie the Riveter, the iconic woman in blue and red headband flexing her bicep. The purpose of this campaign was to recruit wo... (read more)

Author: Ellisen Wang

282. Have you felt massive respect for a product company after seeing its ad?
December 08, 2020


If you look, there are many things that you should always be encouraged to do, human beings love the things that are very beautiful and pleasing to the heart, the mentality of man is also based on this, if you want to convey something to people, you have to do all these things.You have to think. If any ad you want to display, these things are taken into account to create the ad, whenever you create an ad, you also have to take into account different things, it contains stories, visuals, themes, sounds that you remember.What makes an ad responsive one?The uniqueness of any ad is that you need a... (read more)

Author: Pushpa Srivastava

283. How to Sell Your Product or Service Without Making Your Readers Feel Like They're Being Sold To
December 07, 2020


I used to be subscribed to the Morning Brew newsletter. If you’re not familiar with them, they send daily emails where they provide you the latest news in a very entertaining way. Their headlines are straightforward (And sometimes clever). And they give the main gist of the news in just a few sentences, one paragraph at max. What’s even more impressive is how well they create their sponsored ads to get you to read them. They keep the formatting of the ads consistent with the rest of their newsletter. As for the text, the writing style and tone is also consistent. ... (read more)

Author: Ellisen Wang

284. What colors to wear on camera?
December 05, 2020


Color has a very important place in the life of a human being because the human mind is very fickle, the human mind is a lot of things in this world that attract. When we think about all these things very seriously, we realize that our mind needs this color very much, now if we look at the example of daily life, we will understand that when we buy any item, we mainly choose its color.Why would you do that because you have a fascination with that color and a pure feeling that comes out of it that pleases your mind?You don't get anything beyond that, if you think seriously about life, you will u... (read more)

Author: Pushpa Srivastava

285. Recycling Is Useless?
December 03, 2020


“Those who tell the stories rule society.” — Plato Back in September, I read a rather upsetting article. Usually, I don’t get upset (Or emotional in general) when it comes to reading news articles. Maybe some laughter here and here. But this particular one hit me a little bit. The article is titled, “How Big Oil Misled the Public Into Believing Plastic Would Be Recycled.” A few main points from the article: • It costs more to recycle plastic than to just bury it. Plus they degrade fast. So if they were to recycle, it can only be done once or twice before th... (read more)

Author: Ellisen Wang

286. Is Helping People a "Fruitless Mission?"
December 02, 2020


I was listening to a business interview between two copywriters. One of them (Alec) is an email specialist and the other one (Justin) specializes in writing copy for cold traffic conversion. At one point, they were talking about when they first met. Long story short, Alec approached Justin and expressed interest in learning how to make money online. After that, Justin explained that he normally doesn’t try to help people. From his experience, the people he tried to help in the past ended up never listening to his advice, even though they said they claimed to be fully committed. ... (read more)

Author: Ellisen Wang

287. My Theory Behind the Mindset of Serial Low-rating Reviewers
December 01, 2020


My brother showed me a screenshot of one of his friend’s Facebook feed, and I saw that Amazon advertised my How to Become an Email Titan book. No complaints from me. Why wouldn’t I want free advertising? Then he decided to check up on my Amazon listing, and told me something interesting. I received my first star rating from an anonymous person. It was… *Drum roll* Two stars! So what are my personal thoughts on this? Personally, I couldn’t care less. I said this before and I’ll say it again. I don’t trust people’s reviews anymore mainly because they don’t... (read more)

Author: Ellisen Wang

288. A Short Lesson About the Weather Industry
November 30, 2020


I once picked up and read a book called The Fifth Risk by Michael Lewis. It basically gives you an insider on what went on during the transition of Trump’s presidency. Specifically, it zooms in on three government agencies: The Department of Energy, Agriculture, and Commerce. Did I want to read this simply for pleasure? No, it was a book I was kind of forced to read, but it was still interesting nonetheless. One of the more memorable parts of the book was the final chapter where it focused on the Department of Commerce. It mainly talked about the weather industry,... (read more)

Author: Ellisen Wang

289. My Personal Take on the Beauty Standard
November 27, 2020


I feel bad for the social media addicts who compare themselves to the people they see online. All the glamorous things they see online are not what they seem. They see someone who looks nice and thin? It’s all in the angles, or photoshop, or filters. Or they see celebrities who are on a whole different level of beautiful? You can thank plastic surgery for that. Of course, this isn’t true for all celebrities. But most of the ones we see online or in the media have gone through some degree of artificial change. No judgment from me, they can do whatever they want to their... (read more)

Author: Ellisen Wang

290. Do You Know What Grinds My Gears?
November 26, 2020


I’ll be blunt here. I don’t like how people seem to skip Thanksgiving and go straight to celebrating Christmas. As soon as November comes, stores start bringing out their Christmas merchandise, and people start putting up their lights and trees. Even worse, They don’t take down their decorations until way past Christmas. The longest record goes to one of my former neighbors, who didn’t take down their lights until July. Now I understand from a business standpoint that Christmas is a heavily commercialized holiday, and they want to take full advantage of it. But Th... (read more)

Author: Ellisen Wang

291. Study in Canada A Golden Opportunity
November 25, 2020


Canada supplies you with a golden opportunity to research in a secure and friendly environment that will not only enable you to get an internationally recognized qualification at a much less tuition fee but will also permit you to get valuable work experience. Moreover academic and sports scholarships are also available for overseas students in undergraduate degrees. Your dependents may also accompany you to Canada on a trip visa with a chance to get a work permit and secure work. Your children can also accompany you, if older than 5 years then they have to be enlisted in a Canadian school, p... (read more)

Author: Anish Sah

292. This Man Teaches You How to Pickpocket
November 25, 2020


I once watched a TED Talk by Apollo Robbins, who describes himself as… “The World’s Leading Expert on Pickpockets.” Funnily enough, his appearance reminds me a lot of Seth MacFarlane. But that’s besides the point. In the video, he talked about how he can pickpocket somebody’s watch, wallet, or phone by manipulating their attention. He even demonstrated this by picking a victi- I mean, volunteer from the audience. At first, it seemed like he was performing an illusion with a poker chip. But while all that’s happening, he pickpocketed the volunteer’s watch, cas... (read more)

Author: Ellisen Wang

293. Want to Watch Paint Dry in Real Time?
November 24, 2020


It’s amazing what you can find on the Internet these days. They’re either extremely impressive or extremely ridiculous. There’s just no in-between. For examples, One of my favorite things to watch are videos where people make art in the most creative ways. Those videos are always impressive. On the other hand, one of the more ridiculous videos I came across is a 10 hour video of watching paint dry. And it wasn’t like it wasn’t a popular video. It had close to one million views. Did people watch it all the way through? Well, that I highly doubt. But ... (read more)

Author: Ellisen Wang

294. What is Bruce Willis hell commercial all about?
November 23, 2020


As you may know, Hell is one of the world's leading energy drink companies, with the brand increasingly used in Europe and Hungary, and they have also partnered with Bruce Willis' team to promote their new product.Bruce Willis has made his mark in many great films, serials and today he has become such a big man and a hero, and he too has stepped into the field of advertising last year, he has also rekindled old memories by advertising batteries.They have created an art form of their advertisements; they have dominated this field since they came to this field and they have maintained their popu... (read more)

Author: Pushpa Srivastava

295. Subtle Jokes Hidden Throughout Spongebob and Other Childhood Shows and Movies
November 23, 2020


Once in a while, I like to write about Spongebob. In case you haven’t noticed yet or if you’re my articles for the first time, I love Spongebob. It’s one of my favorite childhood shows. And this is going to be another one of these articles. One of my favorite episodes of all-time from that show is where Spongebob gets his hands on Mermaidman’s belt, similar to Batman’s utility belt. One of the things that the belt can do is shrink things, and people too. Spongebob shrinks his neighbor Squidward, but doesn’t know how to unshrink him. So he goes to his “wise” friend, Pat... (read more)

Author: Ellisen Wang

296. How to Add Festive Flair to Your Website for the Holidays
November 19, 2020


8 Simple Seasonal Website Branding Tips Are you decking out your home with holly, stringing lights on your porch and setting up Santa in your front yard? For many people, it’s time to start celebrating the most wonderful time of the year. While you’re doing that, don’t forget to give your business website a makeover! Seasonal website branding is an ideal way to showcase your small business and put people in a festive shopping mood. I’ve been sharing content on how COVID-19 will impact shopping this year. So now I’d like to focus on something more fun: 8 ways you can a... (read more)

Author: Susan Friesen

297. Why TV Show - Conflict = Bad
November 14, 2020


A month or two ago, I was introduced to a Japanese animated show. Haven’t You Heard? I’m Sakamoto The show focuses on a high school student named Sakamoto, and he has a reputation for being the most popular student. He makes all his fangirls faint and all the guys envy him. And everything he does looks cool. Not to mention, he’s abnormally perfect. If someone tries to prank him, he’s always somehow four steps ahead and comes out the victor. If someone tries to hurt him, it’s the attacker that ends up being humiliated. The point is, as you watch more episodes of th... (read more)

Author: Ellisen Wang

298. How to Speed Up Your Email Writing Process
November 13, 2020


Yesterday, I had the great pleasure to be featured on someone’s podcast show. If you want to listen to it, you’re going to have to wait. We did the recording yesterday, and it’ll take another 30 to 40 days for the host’s team to edit and publish the episode. But that doesn’t mean I can’t share with you right now what I talked about on the podcast. So the question I was asked was (If my memory serves me correctly), “What are some tips you can give to make people’s email writing process easier?” Here’s how I broke my response down. Before I start writing my email, I... (read more)

Author: Ellisen Wang

299. Why I Added Drawing Back to My Short List of Hobbies
November 12, 2020


In addition to music production, I also got back into art, specifically sketching. I remember I used to do it quite often several years ago. Back when I worked in Burger King, I would spend my break sitting with one of my co-worker’s boyfriend and drawing with him. Fun times. Then I stopped when I left the place and became busy with college work and internships. Then on the week of Halloween, I was on a call with a friend and she suggested that we should try replicating one of the drawings done by one of our mutual friends, who’s a talented artist. And so we did t... (read more)

Author: Ellisen Wang

300. Empathetic Marketing Lessons Learned from my Scythe-Wielding Days
November 12, 2020


Tales from the Online Marketing Crypt - Vol. 6 How to Set Yourself Apart as a Business Leader in Today’s Economy My Dad was, and still is, a practical man. Growing up, he would often give me odd jobs to do on the farm that seemed quite unrealistic to achieve—at least to my 10-year-old self! He didn’t give me these jobs to toughen me up or help build character. Nope. They needed to be done. I was available. Tag, I was it to do them. One summer our lawn mower broke down and the front lawn grass was getting long. In Dad’s infinite wisdom, he put me to task by delegating me to ... (read more)

Author: Susan Friesen



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