Marketing Articles and Ezines

Marketing	Subscribe to articles in Marketing. Click here to view EZINES in Marketing Showing 451 to 475 of 500 Articles in Marketing. Pages: << Prev | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | Next >>

451. Looking Down on Shortcut and Ninja Secret Hunters July 10, 2020 There’s a particular ad that’s been following me around wherever I go on the Internet. This ad promotes a product where you get two years worth of fill-in-the-blank email templates, assuming you email once a week because there are a little over 100 emails. Being an email guy, I couldn’t resist checking out the sales page and saw a preview screenshot of what the templates looked like. There were also some Facebook comments where people said they bought the $37 product and couldn’t wait to put them to use. Well, for the people who bought it, if I wanted to take my time to message... (read more) Author: Ellisen Wang

452. How to Improve Your eCommerce Website July 09, 2020 3 Common Problems & Fixes for a Successful Online Store Last week, I shared 5 Steps to Help You Build an eCommerce Store. In this article, I'm building upon that foundation and showing you how to improve your eCommerce website. One of the big reasons why now is the prime time to maintain an eCommerce website is that consumers are online more than ever. According to Absolunet's COVID-19 x eCommerce Report, sales have jumped: • +105% in Sporting Goods • +106% in Furniture and Home Decor • +160% in Food and restaurants • +161% in Appliances, Electronics, Building... (read more) Author: Susan Friesen

453. Long or short? July 08, 2020 Today, I came across someone online who asked this question, ---------- Long or short copy? And why? We can see nowadays some ads with 20 pages, and some with 3 pages only. Is there a rule to follow or it doesn’t matter? ---------- The short answer: In my opinion, it doesn’t matter. The not-so-short answer: I’ve seen ads at many different lengths. Some are 20 pages, some are as many as 80 pages long. It doesn’t matter as long as you’ve included everything you wanted to mention. You know, if there’s one thing I learned from running my old blog a... (read more) Author: Ellisen Wang

454. Why Studying More is Counterproductive July 07, 2020 Aside from videogames, one of the other things I like to do during my free time is to practice music production. Ever since I got into it, I never listened to music the same again. Now I listen to every song with a more analytical ear. I pay attention to the different sounds, how they’re used, and how they work together with the rest of the sounds and instruments. And being the newbie that I was, and still sort of am to this day, I was constantly on the hunt for new sound effects, new instruments, new softwares, new this, new that. I’ll admit I went a bit too far. I spent a lot ... (read more) Author: Ellisen Wang

455. Falling In Love With Fictional Characters July 07, 2020 Yesterday, I finished rewatching one of my favorite childhood animated shows, Avatar: The Last Airbender The show was heavily inspired by East Asian culture, specifically their arts, mythology, philosophy, religion, architecture, and music. After finishing the show, I have to give props to the writers for their fantastic world building skills. But in my opinion, they did an even better job of creating characters that are so lovable mainly because they showed every side of them. Their good side and bad side. Their sense of humor. Their quirks. Even their ... (read more) Author: Ellisen Wang

456. Earning Money While Being At War With Extraterrestrial Beings July 07, 2020 I read an article about McDonald’s and how they’ve been navigating through COVID. Because of the spike in new cases, McDonald’s has to delay reopening their restaurants for another three weeks. How well are they going to be off? My guess is, they’re going to do relatively fine. Why? They have the ability to be flexible and adaptive, specifically with their drive-thru and delivery service. With those two, they can still serve their customers without putting anyone’s health in danger (except maybe their workers). Unlike smaller restaurants that can’t provide either of th... (read more) Author: Ellisen Wang

457. The Irony of Independence Day July 04, 2020 Today is Independence Day. The day where Americans celebrate the moment the Founding Fathers decided to sever their connection with Great Britain. To go a little deeper: The day the colonies, soon-to-be known as America, becomes its own country without anyone telling them what to do. They think the way they want. They work the way they want. They run things the way they want. They live however they want. That’s independence in its purest form. Unfortunately, that’s not something you see in a lot of people nowadays. When it comes to thinking, a lot o... (read more) Author: Ellisen Wang

458. One Simple Sentence to Position Yourself As Your Potential Client's Savior July 03, 2020 As you may or may not know already, I do a lot of my networking online now because COVID has put a halt to all in-person events. Whenever I meet someone new, one of three things would happen: The person wouldn't reply back to my messages. We’d have a long chat that would lead nowhere and eventually let the conversation die. Or we’d immediately schedule a virtual coffee chat together. That’s the ideal outcome. But recently I decided to do something different. I did one simple thing that skipped all the endless chatter and turned the person I’m talking to into an in... (read more) Author: Ellisen Wang

459. A Small Glimpse of How Powerful Copywriting Can Be July 02, 2020 There’s a good man named Neville Medhora and once upon a time, he owned an e-commerce site called HouseOfRave where he sold party items like glow-in-the-dark sticks and disco balls. It was a pretty successful business considering he made enough money to pay his bills, save a decent amount of money, and still have extra left over to buy whatever he wanted. Did I mention he also had a nice fat email list of over 7,000 buyers that he would never email? His friend, while shaking his head in disappointment, told Neville that he should start sending promotional emails, otherwise he’s ... (read more) Author: Ellisen Wang

460. A Good Example of Why You Should Always Have a Backup Plan July 02, 2020 In one of the chapters of my "How to Become an Email Titan" book, I suggested that everyone should have a backup email marketing software (at least if you have a relatively small list) in case you experience problems with one of them. For the past couple of days, that’s exactly what I’ve been experiencing. I mainly use Mailerlite and they’ve been going under a lot of maintenance and upgrading lately. Like today. As I’m writing this, they’re in the middle of upgrading their software and temporarily stopped all email sending. So now I’m sending my emails from my backup... (read more) Author: Ellisen Wang

461. Let Me Take You Back to My Humble Beginnings July 02, 2020 In June of 2019, I was in Atlanta for David Neagle’s live event, The Art of Success Summit. I was still working on my EZPC Building blog at the time, but I’ve been getting thoughts about putting this blog behind me and pursuing a new project. I didn’t know what yet, but I spent a lot of time in Atlanta thinking about it. Throughout the time I've been working on my blog, I was teaching myself new skills on the side like social media ads and SEO. I didn’t tip my toes into copywriting until I came across a website called Kopywriting Kourse while I was surfing the web while I s... (read more) Author: Ellisen Wang

462. Listening in More than One Way June 29, 2020 Listening in More than One Way Did you know that we listen with more than our ears? We listen to people when they talk to us or to others, if we eavesdrop a little, but there are multiple ways we listen. One of the main ways we listen is with our eyes. Often times we see what people are telling us. An easy message we receive with our eyes is “Bye, bye” that is taught to babies. We say the words, but we also wave our hands. It is so cute when babies wave backwards to themselves. They wave the way they see us wave at them. How about saying hi? We can do that with a wave of the hand or we ca... (read more) Author: marvell lawson

463. How to Write a Video Script? June 29, 2020 In today’s time everyone watches video on different social media channels and other video platforms. Now a day’s videos are one of the most powerful source of marketing strategy. Users get more engagement and more traffic when they use video as a marketing tool.Video production is a three stage process that includes pre-production, production, post-production. During the pre-production process there comes a step script writing. Writing a script is one of the most important part of a video production process. When you write a script you jot down everything that you are planning to do in your vi... (read more) Author: Pushpa Srivastava

464. How to Create a Video Marketing Strategy That Gets Results June 25, 2020 3 Steps to Reaching Your Ideal Customer with Video Content Is video a part of your marketing strategy? If it’s not, it has to be! Why? Well, consumers are now comfortable with being marketed to via videos, and many now expect it from the brands they know and trust. I know it took me a while to get comfortable with video, especially the ones that required getting me in front of the camera! But there are many ways videos can be done so if you’re camera shy, fear not, you don’t need to be a video star to get started. The truth is, having a well-written product description, catchy ... (read more) Author: Susan Friesen

465. 7 Interesting Facts about Video Marketing June 25, 2020 It is a fact well known that anything that moves grabs more attention than the stationary. It is because whatever makes the mind curious catches attention the most. These days as the world is living its quarantined existence social media has become the go-to place for all age groups to find respite from the closed walls. Each time we scroll through our feeds we come across a gamut of videos on a multitude of topics, right from cooking to product promotion, promotion to entertainment, and entertainment to news.Let us take a look at some interesting facts about video marketing -1. Did you know 7... (read more) Author: Pushpa Srivastava

466. A World With Untrustworthy Doctors June 24, 2020 I was doing my daily journal entry yesterday. One thought led to another and this question popped into my mind. Can we trust our doctors? It’s a very random thought, but a potentially scary one too. Imagine what our lives would be like if we can’t even rely on doctors to help us when something goes wrong with our bodies. So I decided to look that question up to see what other people think of it. I’ve seen some interesting answers. What shocked me the most was an article explaining why you shouldn’t trust a doctor, written by a doctor himself. While it was an interestin... (read more) Author: Ellisen Wang

467. Here's a Corny Joke For You June 23, 2020 What did the cyberbird say when it flew over Fiverr? Cheap. Cheap. Cheap. Don’t laugh too hard now, it’s true. You can find so many different kinds of services there, and a lot of the services that are normally expensive are priced as low as $5. While that sounds pretty nice, it doesn’t mean you should jump on those services and outsource everything to low cost Fiverr freelancers. There’s a saying that goes like this: “Cheap is the new expensive.” Let me give you an example of what that means. Many years ago, I wanted to buy a new mouse for my ... (read more) Author: Ellisen Wang

468. What Gets People Hooked On This Scripted Show June 22, 2020 I talk a lot about why entertainment is a great tool when selling. And if you’re still not convinced, here’s one more reason that proves it. When I was around seven years old, one of my old classmates introduced me to WWE. At the time, being a person seeing that type of entertainment for the first time, I was glued to the show. There was a lot of trash-talking, fighting, cool dramatic entrances, and audience chanting. It was mesmerizing. Later on, one of my friends told me that everything you see in WWE is scripted. It’s all fake. My heart broke a little bit when ... (read more) Author: Ellisen Wang

469. One Reason Why This Gym Is So Successful June 20, 2020 I really miss my gym and all the fit, muscular people that I see there. What’s the gym I go to, you wonder? One of the most convenient gyms around. Planet Fitness. It’s inexpensive, it’s relatively close to my house, my friend recommended it. They’re simply one of the best gyms around. My first day of exercising there was not that bad of an experience. Partially it’s because I’ve had a weight training class back in high school, but it’s something about the brand that makes me feel comfortable. The company’s slogan is written everywhere. “The Judgement Free Zo... (read more) Author: Ellisen Wang

470. How to Use Empathetic Marketing in Your Social Media Strategy June 18, 2020 4 Ways to Increase Social Media Reach and Engagement If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay connected. But as a small business owner, are you spending more time on social media being empathetic? While sometimes confused with sympathy, which is feeling compassion for someone else, empathy means putting yourself in somebody else’s shoes. By empathizing with your customers, you c... (read more) Author: Susan Friesen

471. Management of Tongue-Tie/Ankyloglossia - A Surgical Procedure with Dental Laser June 17, 2020 Introductions Tongue-tie (ankyloglossia) is a congenital condition that restricts the tongue's range of motion. An unusually short, thick or tight band of tissue (lingual frenulum) attaches the bottom of the tongue's tip to the floor of the mouth, causing difficulties in infants to adulthood through adolescence. Breast-feeding in infants, difficulty while eating, speaking, swallowing malocclusion, sleep apnea are few to mention. Clinical assessment of tongue tie The most common used scales for tongue tie assessment are A) Hazelbaker scale B) Koltow scale In infan... (read more) Author: jason steve

472. The Success Behind My Short-lived Resume Writing Service June 17, 2020 Before I got into copywriting, I actually ran a resume and cover letter writing service for roughly one month on my school campus. Because I interned at the nonprofit organization and worked closely with the Executive Director, who has a lot of experience with resume critiques, I picked up a lot of his tips and tricks. And I thought, “Why not put them to good use?” So I spent a day writing up the ad, printed them, and posted them on every bulletin board I found. Long story short. In one month, the ad pulled in two to three leads per week, and I ended up working with th... (read more) Author: Ellisen Wang

473. The Secret of Successful Musicians and How You Can Use It In Your Business June 16, 2020 A few months ago, I was at a networking event run by, in my opinion, one of the best hosts in New York City, Roger Kuperway. Towards the end of the event, I was sitting at the bar eating some popcorn and I met a particularly hardworking man. He’s an inventor, an entrepreneur since he was a pre-teen, and primarily a musician. So music was our main topic of conversation for the night. While we were walking to the train station, we got into talking about the music industry and how artists can launch their own careers successfully. It was interesting learning about it since I knew n... (read more) Author: Ellisen Wang

474. The case of TikTok obsession going a bit too far June 15, 2020 I have to give props to the company that created TikTok. Even though they didn't entirely start building their user base from scratch, they're getting the younger people hooked on the app. But certain people I personally know are always on the app to the point where it's a bit concerning. Here's a short story. There's this group of girlfriends I know who love to showcase their dance skills to the people of TikTok, whether it's their own choreography or these short dances better known as "TikTok dances." And don't get me wrong, they're all pretty good dancers, especially since so... (read more) Author: Ellisen Wang

475. An Ingenious Way to Sabotage Your Competitors' Ads June 15, 2020 I currently have a project going on where a group of colleagues and I are consulting a local skincare startup company. Specifically, we’re helping them with their marketing strategies. Once a week, we’d have a group call to talk about our progress, updates, and our next steps. On Wednesday, we had our weekly call and one of the members said something very interesting. He said that a former mentor told him that, “If you ever come across one of your competitor’s ads, click on it as many times as you can.” Why? For the sole purpose of sabotage. To drain their ad budg... (read more) Author: Ellisen Wang

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