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Marketing Articles and Ezines


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26. Reasons Why Screenplay Writing Is A Major Part Of Video Production!
February 17, 2022

Would you ever perform any task without any purpose? Then how can video production take place without having proper planning in the form of screenplay writing? Well, having a proper format in the form of a screenplay is a necessary thing before the actual shooting. Why? Because it makes the execution even more smooth and interesting.Shooting vaguely makes no sense and that is why screenplay writing has a lot of relevance in video production. Creating videos for your business is not an easy task. You need to make a lot of efforts to be successful in this field and hence the first step is to hir... (read more)

Author: Pushpa Srivastava

27. Understanding These 3 Trends Will Help You Design the Best SEO Strategy for 2022
February 17, 2022

The end of each year is a time for reflection, both personally and professionally. Nearing the end of 2021, one of the things I started to see – as I do every year – was expert predictions on the future of marketing, including everything from the SEO trends 2022 will be defined by to the social media strategies which are likely to shape the coming year. Now that the new year is here, I figured I’d better chime in with some of my own predictions on the role of SEO in 2022, so aspiring entrepreneurs and small business owners have something to reflect on when designing their marketing s... (read more)

Author: Susan Friesen

28. Case study of one of the most successful anti-littering campaigns in existence
February 17, 2022

I recently learned about an interesting anti-littering campaign that started in Texas in 1985. First off, I don’t know anything about Texas. I haven’t even stepped foot into their land. But from what I’ve read online, they had a serious littering problem back then. If it got to the point where they had to launch an entire public campaign about it, then I can only imagine how dirty the streets were. It was so bad that the state had to spend $20 million every year to clean up their roads. That’s equal to over $51 million today. And most of the litter was caused by the younger peop... (read more)

Author: Ellisen Wang

29. The place to go to if you want to willingly get verbally abused
February 17, 2022

On my long bucket list of Things to Do Before I Die, one of the things I want to do is visit a restaurant called Dick’s Last Resort. I first discovered this restaurant years ago online and I was amazed a type of restaurant like that existed. If you’re not familiar, let me give you the gist. Dick’s Last Resort is like any other typical American restaurant that serves burgers, steak, and fried chicken. Their first restaurant opened about 36 years ago by Steve Schiff as a fine dining establishment, which ended up failing because there were too many of those around already. ... (read more)

Author: Ellisen Wang

30. The marketing campaign that changed an entire society
February 17, 2022

One of the many valuable things that the greatest mindset and business coach, David Neagle, taught me is to question my beliefs. Why do I believe certain things? Where do these beliefs come from? For example: When I was younger, I was taught to always peel apples before eating them. I never questioned why, I just assumed that the skin was inedible. Of course, now I know that’s not true. Or, a second example, why is the idea of engagement rings a thing? To me, it feels weird to see people spend thousands of dollars on them. And some people are so afraid of losing such a... (read more)

Author: Ellisen Wang

31. Your 2022 Guide on How to Use Video in Email Marketing
January 25, 2022

It’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more likely to purchase from you. Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media. This article focuses on how to use video in email marketing. Keep reading fo... (read more)

Author: Susan Friesen

32. Companies that grew their business using TV commercials
January 25, 2022

Your favorite brands didn’t get wherever they're nowadays by thinking tiny and taking part in it safe. If you actually need to shake up your business and see dramatic growth, invest in action that pushes you prior to the competition.That is what happening with firms like Apple, Google, and Tesla. Besides being among the foremost well-known firms nowadays, the leaders of every one of those firms have relied on daring, obvious moves to grow their businesses and build fame.Companies’ area unit perpetually vying for consumers' attention, and they are disbursement over ever to induce it through TV ... (read more)

Author: Pushpa Srivastava

33. The fastest way to turn people away from becoming a Christian
January 25, 2022

Recently, I was out and relaxing on a park bench. As I was pulling out a book to read, a middle age lady approached me and waved her hand. I was expecting her to ask for directions or something. But then I looked at her other hand, and she was holding a stack of pamphlets. At that moment, I knew exactly what I was about to get myself into. The first thing that came out of her mouth was, “Hello, do you believe in Jesus Christ?” Before I could answer her question, she immediately went into the usual church missionary speech. At this point, I’ve already run into at l... (read more)

Author: Ellisen Wang

34. Social media addicts living in a distorted reality
January 25, 2022

At one point during Dave Chappelle’s latest Netflix special, The Closer, he said that “Twitter is not a real place.” To give some context: He was referring to critics canceling him on Twitter in the past, but he couldn’t give a damn. Not to mention, Twitter isn’t something you need in order to live life peacefully, at least it shouldn’t be. I mean, if cavemen were able to live without Twitter, or even any other form of social media, then I think people nowadays would be fine too. The only catch is to go through the withdrawal symptoms as you may or may not have witnes... (read more)

Author: Ellisen Wang

35. My newfound appreciation for one of the greatest comedians of all time
January 25, 2022

Roughly a month ago, I remember hearing some drama about Dave Chappelle, whom people often refer to as one of the greatest comedians of all time, and his latest Netflix special, The Closer. Apparently, the show triggered a particularly sensitive community. So my curiosity got the better of me and I decided to watch his special. Now up until that point, I never watched any of Dave Chappelle’s stand-up shows before, so I watched it with my mind as open as possible. But what did I think of it? Well, two things: 1. Good for him for not giving in to the critics and apologiz... (read more)

Author: Ellisen Wang

36. Creating your own world where you are the supreme ruler
January 25, 2022

Back when I had a Netflix subscription, I used to watch a lot of Black Mirror. If you’re unfamiliar with the show, the best way I can describe it is a science fiction, dystopian show that shows the dark side of technology. And it’s not like your typical show where every episode makes up one giant story, but rather each episode is it’s own standalone show. As far as I remember, every single episode is dark and horrific in some way, shape, or form, with the exception of one. But I’m not going to be talking about that one light-hearted episode today. Instead, I’m going to be talkin... (read more)

Author: Ellisen Wang

37. I wasn't expecting to see this in my inbox
January 25, 2022

Yesterday evening I was looking through my inbox and got an email from someone whom I had never heard of before. When I opened it, I was surprised to see what it was about. But first, some back story. A little over two years ago, and a month or two before I officially started my copywriting journey, I decided to test the waters a bit. I was in college at the time, and one of the biggest problems college students have is that they’re always stressed out about landing internships and job opportunities. So, I came up with an idea to offer resume and cover letter help. But... (read more)

Author: Ellisen Wang

38. I should've been doing this a long time ago
January 25, 2022

Last month, I wrote an email with the subject line, “The one big thing that'll solve almost all your email marketing problems.” Long story short, the email was about learning how to write better emails so you’ll solve your low open rate, deliverability, and engagement problems rather than focusing on the less important things like figuring out the best time to send emails, split testing subject lines, using demographic data. I even posted the content on LinkedIn to get more eyeballs on it, and someone decided to give their two cents. And I’m going to paste it below, so don’... (read more)

Author: Ellisen Wang

39. eVision Media's Top Marketing Blogs of 2021 + Why They're So Popular
January 11, 2022

Our Top 10 Marketing Articles of 2021 Here at eVision Media, we’re passionate about helping entrepreneurs and small business owners build their businesses, define their brand identities, and bring their dreams into reality. It’s why I started this business, and it’s why I and my team continue to do what we do. One of the ways we do this is by offering insightful content on our blog. So, with the New Year just around the corner, I decided to review our top marketing blogs from 2021, consider why they’re so popular, and once again provide aspiring business owners and entrepre... (read more)

Author: Susan Friesen

40. Top 5 Mistakes To Avoid During Video Production!
January 11, 2022

Who doesn’t want to produce a video which is fully up to the mark and ends at the same time? To prepare an engaging video, all you need to do is to plan so that your audience gets attracted to what you are producing and the engagement rate gets increased.Successful video production is possible only when you utilize the right technique and hence avoid the common video production mistakes. Creating creative videos increases your business’s value and at the same time helps your company move in the right direction.Today we will be helping you with some pro tips to avoid certain mistakes during vid... (read more)

Author: Pushpa Srivastava

41. All About Studing In Canada And It's Universities
January 11, 2022

With expanding globalization the opposition for a decent vocation in huge organizations has likewise become globalized, the vast majority of the MNCs today really like to select up-and-comers who have openness to assorted societies of the world, undeniable degree of resistance, autonomous reasoning, and capabilities from top Institutions of the world. Canada is one of the top nations of the world that draw in worldwide understudies and have a serious level of instructive norms. To get a chance to study in Canada is something incredible, it allows an opportunity to benefit extraordinary offices... (read more)

Author: Anish Sah

42. How Often should you send out an email broadcast
December 17, 2021

What is the best time to email your list? What's the optimal frequency? These are two key factors to running a well-read and responsive email list. Email at the wrong times and your emails either won't get opened or your sales letters won't convert. Email at the wrong frequency and you risk either burning your list out by emailing too much or not building a solid relationship by not emailing enough. => When to Email: Which Days of the week are the best to send an email For having your emails read, Tuesdays, Wednesdays and Thursdays tend to work well for a professional audience.... (read more)

Author: Donnie Lewis

43. How We Helped A Local Consultant Get More Visibility (And Become A Bestselling Author!)
January 11, 2022

A Case Study On Douma Leadership Apologies if I sound like a broken record, but there are some things that are so important in the world of digital marketing, that I can’t say them enough. One: you need a good website. And two: a good website isn’t enough. Even if you know this, of course, there’s a difference between knowing and doing.  And it’s easy for small business owners and entrepreneurs to struggle with information overload when it comes to marketing. That was the case for our client, Yvonne Douma. Yvonne is just about the friendliest and most knowledgeabl... (read more)

Author: Susan Friesen

44. LASER works in ENT Surgery
January 11, 2022

Thanks to the constant technological evolution, the medical laser who is still the object of ceaseless improvements continuously has been applied in ENT surgery more and more up to now. Laser benefits in the surgical therapy of otosclerosis are the better control on bleeding and the risk reduction of “floating platina” and acoustic vibratory trauma. These advantages allow it to optimize the functional result and to reduce risks of cochlear damage connected with surgical treatment. The ideal property of tissue interaction of the laser radiation in the otosclerosis surgery is the laser’s e... (read more)

Author: jason steve

45. How to Set Social Media Goals for 2022
January 11, 2022

Create the Most Effective Social Media Marketing Plan There’s a vast sea of social media information out there. Experts are everywhere, and there are just so many opinions on best practices and tactics. Not only that, but the platforms themselves are constantly changing, whether it’s adding new features, increasing character limits or otherwise changing the rules. That’s why I’ve created this guide to help you understand how to set social media goals for 2022. This article will be especially if you’ve never taken stock of your marketing campaigns or created objectives. Thro... (read more)

Author: Susan Friesen

46. Why Vox Pops Can Be Beneficial?
January 11, 2022

Do you know what vox pops are? Well, the real meaning of Vox Pops is “Voice of the People”. A vox pop is recorded by a walking journalist with random people walking on the streets to know their opinion about something. If you need an honest opinion about a particular issue, doing a vox pop would be a great way. It is a kind of interview that is conducted with random people at random times.Along with that, if you want to get public opinion about something recently launched, vox pop is a great way to render accurate opinions. These are mainly shot on cameras, mobile phones and are highly taken i... (read more)

Author: Pushpa Srivastava

47. Your 2021 Holiday Marketing Guide for Business
January 11, 2022

Believe it or not, the holidays are just around the corner. Now is the time smart businesses are planning and rolling out their holiday marketing – especially since the pandemic is still affecting supply chains and local economies. No matter what type of small business you have, there’s no doubt the retail landscape has shifted. That means your holiday marketing plan should shift, too. Digital Plays A Major Role in 2021 Holiday Shopping Last year, people were shopping online like never before. According to Think with Google, this year will be more ‘omnichannel.’ In other words,... (read more)

Author: Susan Friesen

48. The tale of two people selling health services near a taco truck
January 11, 2022

On most weekends, I do volunteer work at an animal shelter. Why? Because working with animals rather than working with people is a good change to have once in a while. And either before or after my shift, I like to go to this special food truck (I accidentally discovered it months back) that sells $1 tacos. When I first found it, I couldn’t believe my eyes. I thought I was seeing a mirage, but no. I had struck gold because $1 tacos are rare to come by in New York City, except that one time Burger King sold $1 tacos, which I heard was a huge failure. And you bet I’... (read more)

Author: Ellisen Wang

49. Top 4 Benefits of Television Advertising!
January 11, 2022

Planning a campaign can be difficult as it needs a lot of things that need to be kept in mind before framing a television advertisement. Well, television is a medium that is known to be a primary medium for grasping video content to many viewers. Although, with the arrival of many new mediums of advertising, like, social media ads, etc. the interests of people have seen a serious shift. This makes it even more important to put the effort into a television ad so that it can impact the users in the same manner as the social media ads.The very first thing which is essential while framing a social... (read more)

Author: Pushpa Srivastava

50. How to deal with ghosters and wishy-washy people
January 11, 2022

I came across a news article with the title, “The strange new trend that’s enraging hiring managers.” But when I read it, it’s actually not a strange trend at all. Employers are having more experiences of job seekers ghosting them. Not only do they show up to their interviews, but there are also people who accept an offer and then disappear, or even show up on their first or second day, then disappear. It seems people’s maturity level has really stooped down nowadays. When I read this, the petty side of me wanted to say, “Good! Now you know how job seekers fe... (read more)

Author: Ellisen Wang

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