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Marketing Articles and Ezines

Marketing

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Showing 26 to 50 of 500 Articles in Marketing.
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26. Trump's Secret Marketing Weapon to Get ‘UGE Engagement
October 05, 2020


I don’t like talking to people. Hmm…maybe that sounds a bit harsh. Let me put it in another way. I’d much rather prefer to talk less and listen to people talk instead. Although that may have slowed down the development of my social skills during the early parts of my life, I still learned quite a bit. And the things I learned can easily be applied to email copywriting and will make your emails highly engaging. And when there’s high engagement, that leads to more sales. One of the ways I talk about is constantly used by none other than our beloved 45th president of the ... (read more)

Author: Ellisen Wang

27. Killer Brigade - A Brand That Went From Local To International Success!
October 01, 2020


This article focuses on the Norwegian clothing company Killer Brigade, and how the brand managed drive local and international success by selling unique and music-related merchandise. Killer Brigade is taking inspiration from music genres of the 1980's, with Glam Rock, Norwegian Black Metal, and The New Wave of American Metal as the three significant aspects of creating unique clothing designs. Do the killer things in life! The Killer Brigade story started back in 2010 in a small Norwegian town called Eidskog. The founder, Mo Dyani, played drums and designed t-shirts for his band, S... (read more)

Author: Sindre Lindberget

28. Putting an E-commerce Email Under the Mini-critique Spotlight
September 29, 2020


I received an email today. It was a newsletter from an e-commerce company I started following long ago, mainly because I know the owner. When I opened it, I can confidently say that this is one of those blatant sales pitch emails. It has the typical phrases you see in those kinds of emails. You know, phrases like: “Don’t miss out,” “__% off,” Or “Limited Time Only.” So why is this wrong? Well for starters, those emails can easily get caught by the spam filters. And B, there is nothing in that email that builds the relationship between the busin... (read more)

Author: Ellisen Wang

29. When You Assume, It Just Makes an A55 Out of You
September 26, 2020


A few days ago, I was helping a friend of mine with a business case study. Yes, those infamous case studies that just make your brain hurt. Except I wasn’t helping him solve it, I was proctoring the case. This was one of the more straightforward cases compared to the ones we’ve done together in the past. The ones we normally tackle are somewhat misleading. Anyways, this was how it went down. I read the prompt to him. He asks me questions based on the information provided. If he asks the right questions, he uncovers more information that’ll get him closer to s... (read more)

Author: Ellisen Wang

30. How to Cheat Your Way to the Top In Business
September 25, 2020


One thing you should know about me is that I like to play video games. It has been a part of my life at a very young age. However, as I got older, I came across video games where I dedicated a little more time to it and started playing the game competitively. During that period of being active in the competitive scene, I met a lot of great friends, some of which I still keep in contact today. But I’ve also met some people who were extremely talented. By that I mean people who rose to the top of the scene very quickly. To me, I’m amazed at the fact that they improved so fast. But... (read more)

Author: Ellisen Wang

31. How to make a commercial that the audience could relate to
September 25, 2020


Your commercial ad will get a great response when the commercial video production is made in such a way that people could relate them instantly. Why do people like memes and why do they share and tag their friends in such an insane amount? The reason is only that these memes are so relatable.Have you ever seen the comedy shows? Why do we like them? Just because the content was so us.This is what your ad content must be. People watching your ad, should not feel that they are looked down upon because they are not using so and so product. Rather, your product should be presented in a manner as if... (read more)

Author: Pushpa Srivastava

32. The Grim Truth of American Healthcare That Nobody Wants to Think About
September 24, 2020


I’ve always known that the cost of healthcare in the U.S. was very expensive. But I never put it into perspective until I watched a video where someone walks around the streets of the U.K. and asks people to guess the cost of healthcare in the U.S. Here are some of the questions the interviewer asked. Cost of two epipens? U.K. resident’s guess: $80. Actual cost: $600 Cost of childbirth? U.K. resident’s guess: $100 - $200 Actual cost: On average $10,000 Speaking of childbirth, women who give birth through C-section are charged if they want to hold th... (read more)

Author: Ellisen Wang

33. I Found the Woman Version of Trump
September 23, 2020


Twitch, a live streaming platform now owned by Amazon, is mainly a place where people stream videogames and monetize their content through donations and subscriptions. But another huge part of the platform is the “Just Chatting” section, which is exactly what it sounds like, where streamers just talk and interact with their audience. And the topics vary. They could be talking about absolutely nothing, they could be dancing, they could be streaming vlog style, etc. There are even political commentators on the platform. And that’s what I want to talk to you about today. Earli... (read more)

Author: Ellisen Wang

34. Why Buying an Email List is Like Winning the Lottery Then Going Bankrupt
September 22, 2020


Once in a while, I still see services where you can buy email lists. As far as my knowledge goes, the action of buying an email list itself isn’t illegal. A huge maybe. I say that with 80% confidence. I mean, unethical tech companies buy and sell data all the time. But I can say with 100% confidence that sending promotional emails to a paid email list is against the law. Plus, it’s a huge waste of money. Here are some reasons why. 1. The most obvious reason is that it’s against the CAN-SPAM Act. 2. You don’t know if the email addresses are active, unmonitored or n... (read more)

Author: Ellisen Wang

35. Management of Unerupted Lateral Incisor by LASER Assisted Surgical Exposure
September 22, 2020


Introduction- Maxillary incisors are aesthetically important, parents often notices it first and are troubled (1,2). The children are bullied or teased due to delayed eruption resulting in psychological complications. It is necessary to bring the unerupted incisor into its correct position with proper monitoring and timely surgical orthodontic intervention so as no prosthetic solution is required as nothing is better than tooth itself. LASER have its advantages over conventional scalpel for the surgical exposure of the unerupted incisors. Diagnosis of unerupted incisors- A) Clinical ... (read more)

Author: jason steve

36. George Foreman's Secret to Channeling Demand By Will
September 21, 2020


Over the weekend, I decided to go back in time and watch some old, short infomercials for fun. I especially revisited the ones I remembered watching in the past. Some of them include: Billy Mays on Oxiclean Vince Shlomi on Shamwow The press2paste commercial But the most interesting one I came across was the 1996 George Foreman's Lean Mean Fat Reducing Grilling Machine Infomercial. And the product does exactly what it sounds like, cooks food while draining their fat. That particular infomercial was one of the longer ones, about 30 minutes. I’ll be honest. Afte... (read more)

Author: Ellisen Wang

37. How Accurate are Facial Recognition Solutions-- and also Why Does It Issue?
September 21, 2020


Face acknowledgment has enhanced dramatically in just a few years. Since April 2020, the best face recognition algorithm has an error rate of just 0.08% compared to 4.1% for the leading formula in 2014, according to examinations by the National Institute of Specifications as well as Modern Technology (NIST). [1] As of 2018, NIST found that greater than 30 algorithms had actually achieved accuracies exceeding the most effective efficiency attained in 2014. These enhancements should be taken into account when taking into consideration the very best way to control the technology. Federal governme... (read more)

Author: espow bob

38. My Biking Skill Level: 4/10
September 20, 2020


It has been over 10 years since I put my hands on a bike. Part of the reason why is that I live in New York City. Their public transportation makes it possible for me to go anywhere without a bike nor a car. The other part is that I always preferred either using a scooter or walking with my two feet. But if you asked me if I know how to ride a bike, my answer would be, “Maybe….Yes and no.” Let me explain. When I was first learning, I had trouble getting the initial pedaling down. Otherwise, when I’m in motion, it’s pretty easy. But now that I’m a bit taller than I... (read more)

Author: Ellisen Wang

39. S.O.S. From An Affiliate Marketer With Shiny Object Syndrome
September 18, 2020


Yesterday, I saw this post in a Facebook group I’m in. ---------- Hey guys. I've been working on affiliate marketing for the last 10 months. I have signed up for various courses and "systems" I've spent 1000's $$$ jumping from the one thing to the next. I've tried drop shipping, but eventually came back to Affiliate Marketing. I'm starting to get really annoyed and frustrated. Mainly due to my own choices. I always seem to think that what I'm trying to do is too simple and that no one would buy it, and then I jump around to the next thing. It feels as if there is always a better cour... (read more)

Author: Ellisen Wang

40. The Dark Side of Internet Marketing
September 17, 2020


The world of Internet marketing is an interesting one indeed. On the one hand, it’s great that it exists. Starting a profitable business costs very little. You don’t have to worry about getting a lump sum of money. You just need a few hundred dollars to build a website and email list. You have access to potential customers worldwide (For the most part). You have the ability to promote yourself fast, and for free. Social media is a great example. SEO is another one. There’s also YouTube. And of course, sweet, sweet email. But like everything else in life, there’s always... (read more)

Author: Ellisen Wang

41. Let's Rap About Politics
September 16, 2020


Ah, politics. Something that I feel has been getting so much more attention now more than how it used to years ago, especially since Trump took over the White House. It’s everywhere now. Everything you do and say can (and probably will) be politicized when you talk to the right group of people. Something as simple as wearing masks has been politicized. The Black Lives Matter movement. Climate change. Each party has their own agenda with its own list of pros and cons. No matter which side you choose, there’s always going to be one part of the population t... (read more)

Author: Ellisen Wang

42. This is How You Don't Wiggle Your Way Out of a Speeding Ticket
September 15, 2020


Once in a while, I like to go to an entertaining website called fmylife.com. It’s where people can anonymously submit short stories of unfortunate events that happened in their lives. Some more disastrous than others. For example, here’s a story I found pretty funny. ---------- Today, I got pulled over for speeding. Knowing how much more it would cost in the long run, I handed the officer my license with $300 in cash, "as something to consider for just a warning." He came back with a ticket and verbally warned me that police bribery is a felony. He kept the money. FML ... (read more)

Author: Ellisen Wang

43. A Clever Blackhat Resume Tactic
September 14, 2020


Apparently, there’s a new way employers review resumes of new candidates that I was never aware of until now. What they do is they feed the resumes through a scanner to look for certain keywords. If they’re there, then the candidates will be granted an interview. I never liked the idea of a machine taking over a human job. It’s not called “Human” Resources for no reason. So one day, one of my friends taught me something to trick the scanners into qualifying you for an interview even if you’re not qualified at all. Basically what you do is insert the necessary keywords on your re... (read more)

Author: Ellisen Wang

44. Education and Pirated DVDs
September 11, 2020


I recently finished reading a book called, How to Get Filthy Rich in Rising Asia by Mohsin Hamid. It’s about the journey of a boy, named “the protagonist” or “you,” from his childhood to his deathbed. He was raised in a village by his mother and father, both of whom died relatively early on in his life. This caused him to pursue entrepreneurship and built his own successful bottled water business. At some point in his life, he met a woman simply named “the pretty girl.” When they first met each other, the pretty girl asked the protagonist if he knew anything about movies. W... (read more)

Author: Ellisen Wang

45. My Personal Definition of Happiness
September 10, 2020


Last night, I was on a voice call with three of my friends. Somehow our conversations transitioned from videogames to asking each other deep questions. One of the questions we asked each other was, “What is your definition of happiness?” When it was my turn, I thought for a few moments and said, “Any good moment you experience that makes you temporarily forget about everything else happening in your life.” And I truly believe that statement. Speaking from personal experience, whether I’m doing anything like spending time with family and friends, working on my hobb... (read more)

Author: Ellisen Wang

46. October 2020: New Facebook Content Standards
September 10, 2020


How Will Changes to Facebook’s Terms of Service Affect Your Business? To say that 2020 has been a year of changes would be an understatement! While we never know what the future will bring, one thing I can say for certain is that social media will continue to change and evolve. And it seems like not a week goes by that there isn’t a social media update! It’s enough to frustrate even the seasoned marketer. One of the new Facebook guidelines in 2020 was FB5, otherwise known as the "New Facebook." I’m sure you’ve noticed this change, which has altered the look and feel of the p... (read more)

Author: Susan Friesen

47. Crown Lengthening Procedure using Dental Diode Laser
September 09, 2020


Introduction- Crown lengthening is a surgical procedure designed to increase the extent of supra-gingival tooth structure for esthetic and restorative purposes. Based on the clinical scenario, crown lengthening procedure is categorized as either esthetic or functional. Esthetic crown lengthening is usually done in the anterior esthetic zone of oral cavity, where the major concern is to reduce excessive gingival display and increase the clinical crown height. While functional crown lengthening is done to expose the crown structure so that a functional prosthesis can be placed over the exposed c... (read more)

Author: jason steve

48. My Two Cents on Conversion Rates
September 03, 2020


Once in a while, I get asked this question. Not too often, but enough for me to feel the need to address it. “What are your conversion rates?” I assume people ask for one of two reasons. They either want to know if my copywriting skills are good, or they want to see if I can produce the same results for that person. To me, the first reason is valid. But the latter, not so much. The biggest reason being there are just way too many factors that affect conversion rates. Some of which are: Your market Your relationship with your audience The size of your ema... (read more)

Author: Ellisen Wang

49. Management of Pericoronitis using Dental Diode Laser
September 02, 2020


Introduction- The operculum is a soft tissue covering the crown of a partially erupted tooth. This area is difficult to access, and hence the normal oral hygiene methods remain ineffective, leading to inflammation of the soft tissue. This inflammation of the soft tissue surrounding the crown of a partially erupted tooth is called pericoronitis. It is known to appear when the third molars start to erupt, and are most commonly seen with the partially erupted/impacted mandibular third molars. Pericoronitis is treated by extraction of the third molar or by performing operculectomy. Operculectomy i... (read more)

Author: jason steve

50. My Relationship With Alcohol
September 02, 2020


Alcohol is not really my type of drink for a couple of reasons. The main reason being that I have quite a low tolerance for it. I remember a couple of years ago, I was hanging out at my friend’s house. We went out to buy some drinks and went back to his house to watch a movie. I drank half a tall can of some fruity flavored beer. Soon after, we went outside for a walk, but something didn’t feel right. I felt out of balance, I had a hard time keeping my head straight as I was walking. Yep, I got tipsy just from drinking that much. The taste is no better either. The only kin... (read more)

Author: Ellisen Wang



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