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Marketing Articles and Ezines

Marketing

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Showing 51 to 75 of 500 Articles in Marketing.
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51. What is video seeding? How to seed a video?
December 21, 2020


Every time we talk about video marketing, we have to do a lot of things carefully. We saw that you have to do some things with well planning. There are many benefits of video marketing, so nowadays everyone is attracted to video content production.You are seeing your business grow. No matter how much you spend on creating a video, you still have to take a direction and decide on your strategy accordingly. There are many things to keep in mind about the platform from which you are going to promote a wet video, exactly what your fanbase is.What is Video Seeding?There is so much more on (read more)

Author: Pushpa Srivastava

52. Chef Ellisen Comin' to You Today
December 21, 2020


Cooking has been a relatively new interest of mine. Whenever I get the opportunity to cook and experiment with new ingredients, I go ahead and do so. The dishes may or may not taste good, but at least I’ll know for the future. I remember talking to a friend one day and he told me something that really simplified my view on cooking. He said, “Cooking is like art. The food itself is your blank canvas. Your herbs, spices, and seasonings are your different colored paints, so to speak.” A very good way to look at it that way. Similarly, on a podcast show, the host said... (read more)

Author: Ellisen Wang

53. What I've Been Dreaming About Lately
December 20, 2020


One aspect of American pop culture that I used to be largely obsessed with (And still am, but to a smaller degree) is zombies. Zombie TV shows, movies, video games. You name it. I’ve watched iZombie, Zombieland 1 & 2, Peninsula. I also used to play Left 4 Dead, World War Z, etc. Sometimes I even wished I was put into an actual zombie apocalypse to see what it’d be like. But then my mind goes back to reality and thinks, “Nah,don’t be stupid. Why would I want to put myself through something terrifying and chaotic like that?” Speaking of which. I don’t know abou... (read more)

Author: Ellisen Wang

54. How to Have More Inclusive Brand Marketing—Authentically
December 17, 2020


Add Diversity to Your Brand with Integrity & Honesty In recent years we’ve been hearing more and more about diversity and inclusion (D&I) in the workplace. The words “diversity” and “inclusion,” are similar, but they don’t have the exact same meaning.  The well-known diversity advocate Verna Myers explains it as, “Diversity is being invited to the party. Inclusion is being asked to dance.” Inclusive brand marketing is similar to D&I, minus the HR department. It refers to how you represent people from various backgrounds in all forms of your advertising. That means considering fa... (read more)

Author: Susan Friesen

55. THEMEATLAS REVIEW
December 17, 2020


ThemeAtlas is one of the leading website templates marketplaces online all over the world, it has a varied reach of acceptance because of its awesome theme graphics and functionality. Well, it’s a fact that ThemeAtlas is the biggest marketplace for WordPress themes by far from other competitors. Cosmo Solutions is a company that is driving ThemeAtlas.com in the background, it helps individuals who are interested in blogging to learn and earn money online using its platform. Cosmo Solutions' main location in India, but because of its huge operations across the world – it had a large client base... (read more)

Author: David Johnson

56. This Article Contains a Nerdy Game (But Also an Interesting Business) Talk
December 16, 2020


Today, I’m about to talk about something I’m afraid a huge portion of my readers may be unfamiliar with. Maybe it won’t be the case for you, but regardless, it’s an interesting business case study to share. In 2017, Epic Games released Fortnite. With more than 100 million players joining in under one year, it became one of the most popular, if not THE most popular game in the entire world. But Epic Games is also a PC game distribution platform. Meaning, you can go onto their platform, download and play games from a variety of publishers. For many years, Steam, another video... (read more)

Author: Ellisen Wang

57. Do companies source ideas for ad production companies?
December 16, 2020


It is said that our imagination is one of the greatest treasures of human beings. There are many proofs of this in psychology. Psychology says that the things we imagine, the same things happen in our life by thinking the same way in our mind. And the same power of imagination is used by human beings in many places, no matter what, in the beginning, anything is created in the world of ideas, and then it is created in its real form.If you relate this idea in the field of advertising, you will understand what an important role to play in this. Whenever you want to create an ad, you have to creat... (read more)

Author: Pushpa Srivastava

58. Should You Worry About All the Little Things of Email?
December 15, 2020


I was once asked this question in a podcast interview. “What is one thing you wish you knew when you started email copywriting?” I sat there thinking for a good few minutes partially because there were so many things I wish I knew. It’s hard to choose one. Then after a minute of complete silence, I decided to give my answer: The one thing I wish I knew when I started email copywriting was that it was unnecessary to think about all the little things that other people worry about when it comes to email. I used to stress over all the little things like: What’s the best da... (read more)

Author: Ellisen Wang

59. Former NASA Engineer's Tip to Tricking Your Brain Into Learning More
December 14, 2020


Mark Rober is a former NASA engineer, now a YouTube content creator. He’s known for creating wild gadgets and doing crazy experiments. His most notable ones? The world’s largest Super Soaker water gun, the world’s largest Nerf Gun, a dartboard machine where you’d land a bulls-eye no matter where you threw the dart. In 2018, he gave a TED Talk about The Super Mario Effect. He prefaced his talk with an experiment he once did. He gave a coding problem to a group of two, with only one slight variation. In version A, if the person fails to solve the problem, a tex... (read more)

Author: Ellisen Wang

60. The Queen's Gambit
December 11, 2020


The name for one of the oldest opening moves in the history of chess. It’s also the name of a novel written by Walter Tevis in 1983. The story is about an orphan named Beth Harmon who becomes a grandmaster level chess player at a very young age. But it also goes into her issues with drug abuse and alcoholism. In October, the TV miniseries was released exclusively on Netflix. Now here’s what’s interesting about the show, besides the fact that it was wildly popular. Over 60 million users have watched the show. The popularity of chess spiked. The online chess site, chess.... (read more)

Author: Ellisen Wang

61. The Fall of the Image of Ellen DeGeneres
December 10, 2020


I’m sure you heard the news from one source or another. But earlier this year, the television personality, Ellen DeGeneres was under fire for her supposed toxic behavior behind the curtains of her show. The media has been showing no mercy at all trying to spread the news like wildfire. Based on what I’ve seen from the very few clips of The Ellen DeGeneres Show online, she seems to be a very kind and supportive person. But now people are finding out what really goes on when the cameras are off. Even if she apologized, which you can question the genuineness of, people ar... (read more)

Author: Ellisen Wang

62. Tales from the Online Marketing Crypt #8 - The Inconvenient Side Effect of the Shop Local Movement
December 10, 2020


What Local B2C Businesses Need to Focus on to Stay Open Since COVID-19 barged in on our lives, there’s been a lot of rallying on social media about the #ShopLocal movement. I’ve been on that cheerleading team too—what about you? But when push comes to shove, are you REALLY shopping local or just supporting from the sidelines while continuing to order from Amazon or some big-box store in a different country, capitalizing on all the juicy sales happening during the holiday season? It’s OK. I think many of us are guilty, myself included. Which leads me to why I’m writing th... (read more)

Author: Susan Friesen

63. B.S. Bullets
December 09, 2020


One of the things I do to improve my copywriting skills is hand copy ads. You may be wondering, why? Here’s my theory that I believe to be 100% true. Think about this: Have you ever spent so much time around someone that you begin to adopt their own mannerisms? I’m sure I’m not the only one who experienced it. Besides, it’s like how the saying goes, “You are the sum of the five people closest to you.” Sometimes, I’d hand copy entire ads until my hand falls off. Other times I’d focus on a specific component, like bullet points for example. I’d pull up an ... (read more)

Author: Ellisen Wang

64. Using the Secret Behind Propaganda to Boost Your Sales
December 08, 2020


Let’s talk about a completely random topic that came to my mind the other day: Propaganda. Yes, my friend. You’re in for a little history lesson today. Let’s start with, what is propaganda? It’s a type of communication where the goal is to push an agenda and influence an audience’s actions, way of thinking, and attitudes. We’ve seen many forms of propaganda happen throughout our world’s history. Here are some of the most notable ones: Rosie the Riveter, the iconic woman in blue and red headband flexing her bicep. The purpose of this campaign was to recruit wo... (read more)

Author: Ellisen Wang

65. Have you felt massive respect for a product company after seeing its ad?
December 08, 2020


If you look, there are many things that you should always be encouraged to do, human beings love the things that are very beautiful and pleasing to the heart, the mentality of man is also based on this, if you want to convey something to people, you have to do all these things.You have to think. If any ad you want to display, these things are taken into account to create the ad, whenever you create an ad, you also have to take into account different things, it contains stories, visuals, themes, sounds that you remember.What makes an ad responsive one?The uniqueness of any ad is that you need a... (read more)

Author: Pushpa Srivastava

66. How to Sell Your Product or Service Without Making Your Readers Feel Like They're Being Sold To
December 07, 2020


I used to be subscribed to the Morning Brew newsletter. If you’re not familiar with them, they send daily emails where they provide you the latest news in a very entertaining way. Their headlines are straightforward (And sometimes clever). And they give the main gist of the news in just a few sentences, one paragraph at max. What’s even more impressive is how well they create their sponsored ads to get you to read them. They keep the formatting of the ads consistent with the rest of their newsletter. As for the text, the writing style and tone is also consistent. ... (read more)

Author: Ellisen Wang

67. What colors to wear on camera?
December 05, 2020


Color has a very important place in the life of a human being because the human mind is very fickle, the human mind is a lot of things in this world that attract. When we think about all these things very seriously, we realize that our mind needs this color very much, now if we look at the example of daily life, we will understand that when we buy any item, we mainly choose its color.Why would you do that because you have a fascination with that color and a pure feeling that comes out of it that pleases your mind?You don't get anything beyond that, if you think seriously about life, you will u... (read more)

Author: Pushpa Srivastava

68. Recycling Is Useless?
December 03, 2020


“Those who tell the stories rule society.” — Plato Back in September, I read a rather upsetting article. Usually, I don’t get upset (Or emotional in general) when it comes to reading news articles. Maybe some laughter here and here. But this particular one hit me a little bit. The article is titled, “How Big Oil Misled the Public Into Believing Plastic Would Be Recycled.” A few main points from the article: • It costs more to recycle plastic than to just bury it. Plus they degrade fast. So if they were to recycle, it can only be done once or twice before th... (read more)

Author: Ellisen Wang

69. Is Helping People a "Fruitless Mission?"
December 02, 2020


I was listening to a business interview between two copywriters. One of them (Alec) is an email specialist and the other one (Justin) specializes in writing copy for cold traffic conversion. At one point, they were talking about when they first met. Long story short, Alec approached Justin and expressed interest in learning how to make money online. After that, Justin explained that he normally doesn’t try to help people. From his experience, the people he tried to help in the past ended up never listening to his advice, even though they said they claimed to be fully committed. ... (read more)

Author: Ellisen Wang

70. My Theory Behind the Mindset of Serial Low-rating Reviewers
December 01, 2020


My brother showed me a screenshot of one of his friend’s Facebook feed, and I saw that Amazon advertised my How to Become an Email Titan book. No complaints from me. Why wouldn’t I want free advertising? Then he decided to check up on my Amazon listing, and told me something interesting. I received my first star rating from an anonymous person. It was… *Drum roll* Two stars! So what are my personal thoughts on this? Personally, I couldn’t care less. I said this before and I’ll say it again. I don’t trust people’s reviews anymore mainly because they don’t... (read more)

Author: Ellisen Wang

71. A Short Lesson About the Weather Industry
November 30, 2020


I once picked up and read a book called The Fifth Risk by Michael Lewis. It basically gives you an insider on what went on during the transition of Trump’s presidency. Specifically, it zooms in on three government agencies: The Department of Energy, Agriculture, and Commerce. Did I want to read this simply for pleasure? No, it was a book I was kind of forced to read, but it was still interesting nonetheless. One of the more memorable parts of the book was the final chapter where it focused on the Department of Commerce. It mainly talked about the weather industry,... (read more)

Author: Ellisen Wang

72. My Personal Take on the Beauty Standard
November 27, 2020


I feel bad for the social media addicts who compare themselves to the people they see online. All the glamorous things they see online are not what they seem. They see someone who looks nice and thin? It’s all in the angles, or photoshop, or filters. Or they see celebrities who are on a whole different level of beautiful? You can thank plastic surgery for that. Of course, this isn’t true for all celebrities. But most of the ones we see online or in the media have gone through some degree of artificial change. No judgment from me, they can do whatever they want to their... (read more)

Author: Ellisen Wang

73. Do You Know What Grinds My Gears?
November 26, 2020


I’ll be blunt here. I don’t like how people seem to skip Thanksgiving and go straight to celebrating Christmas. As soon as November comes, stores start bringing out their Christmas merchandise, and people start putting up their lights and trees. Even worse, They don’t take down their decorations until way past Christmas. The longest record goes to one of my former neighbors, who didn’t take down their lights until July. Now I understand from a business standpoint that Christmas is a heavily commercialized holiday, and they want to take full advantage of it. But Th... (read more)

Author: Ellisen Wang

74. Study in Canada A Golden Opportunity
November 25, 2020


Canada supplies you with a golden opportunity to research in a secure and friendly environment that will not only enable you to get an internationally recognized qualification at a much less tuition fee but will also permit you to get valuable work experience. Moreover academic and sports scholarships are also available for overseas students in undergraduate degrees. Your dependents may also accompany you to Canada on a trip visa with a chance to get a work permit and secure work. Your children can also accompany you, if older than 5 years then they have to be enlisted in a Canadian school, p... (read more)

Author: Anish Sah

75. This Man Teaches You How to Pickpocket
November 25, 2020


I once watched a TED Talk by Apollo Robbins, who describes himself as… “The World’s Leading Expert on Pickpockets.” Funnily enough, his appearance reminds me a lot of Seth MacFarlane. But that’s besides the point. In the video, he talked about how he can pickpocket somebody’s watch, wallet, or phone by manipulating their attention. He even demonstrated this by picking a victi- I mean, volunteer from the audience. At first, it seemed like he was performing an illusion with a poker chip. But while all that’s happening, he pickpocketed the volunteer’s watch, cas... (read more)

Author: Ellisen Wang



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