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Marketing Articles and Ezines

Marketing

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Showing 51 to 75 of 500 Articles in Marketing.
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51. Selling on an eCommerce Site vs. A Social Media Marketplace
July 23, 2020


The Difference Between Social Media Selling & eCommerce Over the past few weeks, I’ve shared some tips on improving your eCommerce website as well as some of the different ways to sell on social. This week, I’m going to help you choose whether you should focus on selling on an eCommerce store or opt for a social media marketplace. But first, a quick refresher: Selling on an eCommerce store means you’re selling products or services on your own domain. You’re responsible for everything from web design to creating compelling content and managing SEO. Selling within a soc... (read more)

Author: Susan Friesen

52. He Needed His Fruits
July 23, 2020


When I started studying the art of copywriting, one of the first readings I was recommended was Gary Halbert's Boron Letters. These were daily letters he wrote to his son while he was in prison. He mainly talked to him about health and business, specifically direct marketing. In one of the chapters, he was talking about how his family gave him a surprise visit on his birthday and brought him a cake. But as much as he wanted to spend time with his family, he had to leave before a certain time so he can get his week's supply of fruit and spend more time with his best prison friend befo... (read more)

Author: Ellisen Wang

53. Excision of Fibroma using Dental Soft-tissue Diode Laser
July 22, 2020


Introduction- A fibroma is a benign scar like reaction due to persistent long standing irritation in the mouth resulting in an increase in connective tissue at the site of repeated trauma. They are also known as traumatic fibromas, focal intra-oral fibrous hyperplasia, fibrous nodules, or oral polyps. Clinical Features- Fibromas are often found on the interior of the cheek, lips, or lateral borders of the tongue and result from tissue being trapped between the maxillary and mandibular teeth when occluding. An oral fibroma presents as a firm smooth lump and is usually similar in color to the s... (read more)

Author: jason steve

54. An Email Copywriting Lesson From a Chess Nerd
July 19, 2020


Although I sometimes am impatient to sit through the entire game, chess is one board game that I really enjoy playing. Chess has been in my life for as long as I can remember. My parents bought my first plastic chess set when I was seven years old. And according to my elementary school yearbook, I joined the chess club. To be completely honest, I don’t remember doing such a thing at all. Anyways, once in a while I play with one of my friends who’s a huge chess nerd. I remember this one day I was playing chess with him. I was moving my pieces in, according to him, an unconve... (read more)

Author: Ellisen Wang

55. Why I Celebrate When People Leave My List
July 16, 2020


“Should we write about this or not?” That was the million dollar question when my colleagues and I were rewriting ad copy for the startup skincare company we’re currently consulting. To give some background info: We gathered market research data to find out buyers’ behaviors in the skincare industry. And we discovered that one of the top things buyers look out for when buying skincare products are the ingredients. Whether or not they’re natural, if they dry up the skin, or cause other kinds of harm, etc. After reading some of the inactive ingredients, one of my colleagues s... (read more)

Author: Ellisen Wang

56. How to Nail Social Media for eCommerce
July 16, 2020


Your Guide to eCommerce Social Media Marketing Having a presence on social media is essential to building and growing brand awareness, driving traffic to your website and increasing leads and sales. But your accounts aren’t just platforms for sharing content and engaging with visitors to accomplish those goals. From Facebook to Instagram, social media can be a powerful way to market your products and services to your followers. Canadians are big social media users. A 2019 report found that 75% of women and 62% of men use it daily. And according to PayPal’s Social Commerce Tren... (read more)

Author: Susan Friesen

57. Apple's Secret to Building a Roaring Fanbase
July 15, 2020


Apple is one of the most profitable companies in the US. Second in place with a profit of over $55 billion. Can’t argue with the numbers. In my opinion, they’re also one of the smartest companies around, especially when Steve Jobs was still around. And I say that for one of many reasons. They know how to market themselves and create a super engaged audience. But they do it in a way you probably don’t think too often about, yet we see it almost everyday in the media. Take our current president. He loves to pick fights with other people, especially by calling them ... (read more)

Author: Ellisen Wang

58. Just How H1 Labels Aid You to Boost Online Search Engine Rankings
July 15, 2020


Header tags, popularly called H1 tags are generally utilized to highlight the value of the body text of a certain website to the search engines as well as H1 header tags are the fundamental types that Google or various other internet search engine count on to find what the page is everything about. Search engines are constantly searching for essential or genuine texts on a website and H1 tags are the best that suggests anything that is very important in the web page and thus assists in raising the visibility of site. The H1 tag is the most crucial area of the website as so it is best to match ... (read more)

Author: Paul Rice

59. "How Does That Make You Feel?"
July 14, 2020


“How does that make you feel?” Said my friend (We’ll call him John) when he was doing an improvised, non-official therapy session with my other friend (We’ll call him Ruben) a few days ago. Without going into too much detail, they were discussing Ruben’s recent end to his romantic relationship. I was doing nothing more than just observing and showing moral support. Listening to how John handled the conversation, and he asked a lot of questions. “How do you feel about that?” Why do you think this happened?” “Do you think you made the right decision?” That’s al... (read more)

Author: Ellisen Wang

60. Top 5 Books to Fulfill Your Bottomless Marketing Desires
July 13, 2020


Today I want to share with you my top five books that I’ve read and I think will help you better your business marketing. Without further ado, here they are: (1) How to Write Copy That Sells by Ray Edwards This is the very first copywriting book I picked up. I remember finding this book while I was browsing through the business section of Barnes & Nobles. It’s a great book for you if you want to learn the fundamentals of copywriting. In my opinion, the biggest value you’ll get out of this book is learning how to write a high converting sales letter. Ray Edwards gives you a simple fr... (read more)

Author: Ellisen Wang

61. Impressive Steps To Releasing The Enormous Profits Within Solo Advertisements Rapid
July 11, 2020


Impressive Steps To Releasing The Enormous Profits Within Solo Advertisements Rapid And Quickly. Why does it function better than the others? You can totally personalize your solo ad and it'll be sent in just one single email, which allows the visitors focus only on the solo ad. This very boosts the action of the advertisement and also provides you a high edge compared to various other advertisements which are barely seen. People back various other products for a many reasons. Occasionally to sell associate products for compensations, promote a joint ventured item or various other ti... (read more)

Author: Paul Rice

62. Bring Fun, and Put an End to the Pandemic Staleness
July 11, 2020


Yesterday, my brother was on a group call and talking to his friends about how quarantine has been affecting the lives of people socially. The conversation went something like this: When people are isolated for so long, they become less social. Conversations also become stale since there’s not a lot of variety happening on the day-to-day basis. I’m not sure how much of that is true for you, but it’s true for some parts of my daily life. Admittedly, sometimes I choose to ignore my friends’ messages and reply back hours later, sometimes even the next day. Then again, I was li... (read more)

Author: Ellisen Wang

63. Looking Down on Shortcut and Ninja Secret Hunters
July 10, 2020


There’s a particular ad that’s been following me around wherever I go on the Internet. This ad promotes a product where you get two years worth of fill-in-the-blank email templates, assuming you email once a week because there are a little over 100 emails. Being an email guy, I couldn’t resist checking out the sales page and saw a preview screenshot of what the templates looked like. There were also some Facebook comments where people said they bought the $37 product and couldn’t wait to put them to use. Well, for the people who bought it, if I wanted to take my time to message... (read more)

Author: Ellisen Wang

64. How to Improve Your eCommerce Website
July 09, 2020


3 Common Problems & Fixes for a Successful Online Store Last week, I shared 5 Steps to Help You Build an eCommerce Store. In this article, I'm building upon that foundation and showing you how to improve your eCommerce website. One of the big reasons why now is the prime time to maintain an eCommerce website is that consumers are online more than ever. According to Absolunet's COVID-19 x eCommerce Report, sales have jumped: • +105% in Sporting Goods • +106% in Furniture and Home Decor • +160% in Food and restaurants • +161% in Appliances, Electronics, Building... (read more)

Author: Susan Friesen

65. Long or short?
July 08, 2020


Today, I came across someone online who asked this question, ---------- Long or short copy? And why? We can see nowadays some ads with 20 pages, and some with 3 pages only. Is there a rule to follow or it doesn’t matter? ---------- The short answer: In my opinion, it doesn’t matter. The not-so-short answer: I’ve seen ads at many different lengths. Some are 20 pages, some are as many as 80 pages long. It doesn’t matter as long as you’ve included everything you wanted to mention. You know, if there’s one thing I learned from running my old blog a... (read more)

Author: Ellisen Wang

66. Why Studying More is Counterproductive
July 07, 2020


Aside from videogames, one of the other things I like to do during my free time is to practice music production. Ever since I got into it, I never listened to music the same again. Now I listen to every song with a more analytical ear. I pay attention to the different sounds, how they’re used, and how they work together with the rest of the sounds and instruments. And being the newbie that I was, and still sort of am to this day, I was constantly on the hunt for new sound effects, new instruments, new softwares, new this, new that. I’ll admit I went a bit too far. I spent a lot ... (read more)

Author: Ellisen Wang

67. Falling In Love With Fictional Characters
July 07, 2020


Yesterday, I finished rewatching one of my favorite childhood animated shows, Avatar: The Last Airbender The show was heavily inspired by East Asian culture, specifically their arts, mythology, philosophy, religion, architecture, and music. After finishing the show, I have to give props to the writers for their fantastic world building skills. But in my opinion, they did an even better job of creating characters that are so lovable mainly because they showed every side of them. Their good side and bad side. Their sense of humor. Their quirks. Even their ... (read more)

Author: Ellisen Wang

68. Earning Money While Being At War With Extraterrestrial Beings
July 07, 2020


I read an article about McDonald’s and how they’ve been navigating through COVID. Because of the spike in new cases, McDonald’s has to delay reopening their restaurants for another three weeks. How well are they going to be off? My guess is, they’re going to do relatively fine. Why? They have the ability to be flexible and adaptive, specifically with their drive-thru and delivery service. With those two, they can still serve their customers without putting anyone’s health in danger (except maybe their workers). Unlike smaller restaurants that can’t provide either of th... (read more)

Author: Ellisen Wang

69. The Irony of Independence Day
July 04, 2020


Today is Independence Day. The day where Americans celebrate the moment the Founding Fathers decided to sever their connection with Great Britain. To go a little deeper: The day the colonies, soon-to-be known as America, becomes its own country without anyone telling them what to do. They think the way they want. They work the way they want. They run things the way they want. They live however they want. That’s independence in its purest form. Unfortunately, that’s not something you see in a lot of people nowadays. When it comes to thinking, a lot o... (read more)

Author: Ellisen Wang

70. One Simple Sentence to Position Yourself As Your Potential Client's Savior
July 03, 2020


As you may or may not know already, I do a lot of my networking online now because COVID has put a halt to all in-person events. Whenever I meet someone new, one of three things would happen: The person wouldn't reply back to my messages. We’d have a long chat that would lead nowhere and eventually let the conversation die. Or we’d immediately schedule a virtual coffee chat together. That’s the ideal outcome. But recently I decided to do something different. I did one simple thing that skipped all the endless chatter and turned the person I’m talking to into an in... (read more)

Author: Ellisen Wang

71. A Small Glimpse of How Powerful Copywriting Can Be
July 02, 2020


There’s a good man named Neville Medhora and once upon a time, he owned an e-commerce site called HouseOfRave where he sold party items like glow-in-the-dark sticks and disco balls. It was a pretty successful business considering he made enough money to pay his bills, save a decent amount of money, and still have extra left over to buy whatever he wanted. Did I mention he also had a nice fat email list of over 7,000 buyers that he would never email? His friend, while shaking his head in disappointment, told Neville that he should start sending promotional emails, otherwise he’s ... (read more)

Author: Ellisen Wang

72. A Good Example of Why You Should Always Have a Backup Plan
July 02, 2020


In one of the chapters of my "How to Become an Email Titan" book, I suggested that everyone should have a backup email marketing software (at least if you have a relatively small list) in case you experience problems with one of them. For the past couple of days, that’s exactly what I’ve been experiencing. I mainly use Mailerlite and they’ve been going under a lot of maintenance and upgrading lately. Like today. As I’m writing this, they’re in the middle of upgrading their software and temporarily stopped all email sending. So now I’m sending my emails from my backup... (read more)

Author: Ellisen Wang

73. Let Me Take You Back to My Humble Beginnings
July 02, 2020


In June of 2019, I was in Atlanta for David Neagle’s live event, The Art of Success Summit. I was still working on my EZPC Building blog at the time, but I’ve been getting thoughts about putting this blog behind me and pursuing a new project. I didn’t know what yet, but I spent a lot of time in Atlanta thinking about it. Throughout the time I've been working on my blog, I was teaching myself new skills on the side like social media ads and SEO. I didn’t tip my toes into copywriting until I came across a website called Kopywriting Kourse while I was surfing the web while I s... (read more)

Author: Ellisen Wang

74. Listening in More than One Way
June 30, 2020


Listening in More than One Way Did you know that we listen with more than our ears? We listen to people when they talk to us or to others, if we eavesdrop a little, but there are multiple ways we listen. One of the main ways we listen is with our eyes. Often times we see what people are telling us. An easy message we receive with our eyes is “Bye, bye” that is taught to babies. We say the words, but we also wave our hands. It is so cute when babies wave backwards to themselves. They wave the way they see us wave at them. How about saying hi? We can do that with a wave of the hand or we ca... (read more)

Author: marvell lawson

75. How to Write a Video Script?
June 29, 2020


In today’s time everyone watches video on different social media channels and other video platforms. Now a day’s videos are one of the most powerful source of marketing strategy. Users get more engagement and more traffic when they use video as a marketing tool.Video production is a three stage process that includes pre-production, production, post-production. During the pre-production process there comes a step script writing. Writing a script is one of the most important part of a video production process. When you write a script you jot down everything that you are planning to do in your vi... (read more)

Author: Pushpa Srivastava



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