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Marketing Articles and Ezines

Marketing

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Showing 51 to 75 of 500 Articles in Marketing.
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51. FBI's grand marketing scheme that led to over 800 arrests
July 06, 2021


Here’s an interesting, and ironic, story I recently heard. For the longest time, criminals have been using privacy phones to talk to their associates about their illegal, underground business. They heavily relied on Phantom Secure, a company that provides privacy phones specifically for drug traffickers. These phones had no built-in GPS, no apps to potentially track any data, and all messages were routed through proxies before they were sent, which masked their locations. What was special about the Phantom Secure phone was that it had a killswitch feature. So if any law enf... (read more)

Author: Ellisen Wang

52. Tales #20: 3 Hard Truths About Your Online Business Presence
July 01, 2021


Tales from the Online Marketing Crypt #20 Busting the Fairy Tales You Keep Being Told to Do We’ve been living in a fairy tale this past week. Well, more like a nightmare with this scorching heat that has engulfed the Pacific Northwest with record-breaking temperatures! When I was younger I couldn’t handle the heat at all. I was prone to heat exhaustion – and that was in temperatures nowhere near the heat we just experienced! Back then, it was standard to earn a summer income picking berries at a local farm. I wasn’t too fond of picking strawberries because we’d have to craw... (read more)

Author: Susan Friesen

53. ROOT CANAL DISINFECTION IN PERMANENT TOOTH USING LASER DURING ROOT CANAL PROCEDURE/ENDODONTIC TREAT
June 30, 2021


Introduction- The main goal of endodontic treatment is the effective cleaning of the root-canal system and preventing the reinfection. Traditional endodontic techniques use mechanical instruments and chemical irrigation to shape, clean and completely decontaminate the endodontic system. The complexity of the root-canal system is very well known with added fact that most of the NiTi (Nickel-Titanium) instruments work on the center body of canal leaving behind fins, isthmus, cul-de-sacs all untouched. These left out spaces harbour tissue debris, bacteria and their by-products and this insufficie... (read more)

Author: jason steve

54. Video for Instagram: How to Choose Between a Post, a Story, a Reel, and IGTV?
June 29, 2021


Instagram is one of the most used social media platforms nowadays. It proves to be one of the best social media platforms for video contents because it keeps rolling out new features consistently. It’s getting difficult to distinguish between the video options. When you want to share a video on Instagram, you have options to share it as a post, or a reel, or a story or as an IGTV post. Over 1 billion users are actively using Instagram. Most of them are video-centric. Instagram established a solid corner of the market with options like IGTV, Reels, stories, and posts. So, we’ll learn in details... (read more)

Author: Pushpa Srivastava

55. Want to make yourself look rich?
June 24, 2021


Forget about actually making money. Here are a couple of things you can do instead to effortlessly make yourself look rich: 1. Buy some wine bottles and carefully change the years to make them look older, and more expensive than they actually are. 2. Spray paint your credit card black to make yourself look financially exclusive. 3. Start sealing your envelopes with wax. 4. Wear a monocle. 5. Go to the bank and exchange a $100 bill for 100 $1 bills. Take a video of yourself spreading the bills out like a fan, and post that on social media. 6. Always eat your m... (read more)

Author: Ellisen Wang

56. How We Showed One Vancouver MedSpa It IS Possible To Find a Great, Trustworthy Marketing Agency
June 24, 2021


Like we list on our website, our Canadian-based agency provides just about every service you could require for digital marketing: logo and graphic design, custom website design and development, SEO and SEM marketing, social media marketing, content writing, copywriting, newsletters, and strategy consulting (phew!). But sometimes it seems like I could add another service to that list: digital therapist. That’s because so many of our clients come to us after getting burned by other agencies or web developers. They’ve often spent a fortune on a website that doesn’t represent their ... (read more)

Author: Susan Friesen

57. The lesson behind David Schwimmer's success with Friends
June 23, 2021


I used to watch Friends as a young kid. It was one of the first American sitcom shows I enjoyed watching, even though I didn’t understand what was going on half the time. And recently, the Friends Reunion special episode was released so there has been a lot of hype around that. But I don’t want to talk about that episode itself. I want to focus on one specific cast member. And he is none other than the one who played the intelligent, yet silly paleontologist, David Schwimmer. Fun fact: David Schwimmer originally wasn’t supposed to be a part of the show. At fi... (read more)

Author: Ellisen Wang

58. Why I'd never want to experience what it's like being an entertainment celebrity
June 22, 2021


Maybe if I was offered to experience what it’s like for one day, I’d try it. But overall, my answer is no. And my main reason why? I wouldn’t want to deal with the attention of the public. Although it may feel good to be recognized by random people, it comes with downsides. And to me, the downsides outweigh the upsides. Those downsides include, but aren’t limited to: 1. Lack of privacy Strangers in public will want to either talk to me, or take pictures with me, or of me. If they’re really crazy, they may even show up to my house unannounced. 2. Constant... (read more)

Author: Ellisen Wang

59. Types of Video Marketing You Can Implement Now
June 22, 2021


In 2021, viewers prefer to watch more video content than before.  Over the past few years, video marketing delivered best result than any other marketing strategies.  It is the most effective strategy you can use in order to engage with your audience. Nowadays most of the people are using Smartphone and they love to watch videos instead of reading an article. Video must be engaging and informative that people attract towards it.Let’s focus about some facts: -• 85% internet users in USA prefer to watch video content every month.• In 2021, an average person is spending 100 minutes dail... (read more)

Author: Pushpa Srivastava

60. Do this sales tactic if you love to be deceitful and shoot yourself in the toe
June 21, 2021


If you’ve ever been to Times Square, then you know there are a lot of interesting things happening on the streets. You have the street performers. The naked women with body paint. A naked cowboy playing a guitar. A person dressed up as the Statue of Liberty. And you have people dressed up as different cartoon characters. Speaking of, I had an incident with those people back in 2016. Here’s what happened. I was roaming around the streets of Times Square while waiting for a friend to arrive. All of a sudden, I saw Olaf from Frozen and Minnie Mouse approach... (read more)

Author: Ellisen Wang

61. FRENOTOMY USING DIODE LASER
June 21, 2021


Frenum is an anatomic structure formed by a fold of mucous membrane and connective tissue fibers that attach the lip and cheeks to the alveolar mucosa, the gingiva and the underlying periosteum. Placek et al. have classified frenum depending on the extension of attachment of fibers, (1) Mucosal: when the frenal fibers are attached up to mucogingival junction, (2) Gingival: when fibers are inserted within attached gingiva, (3) Papillary: when fibers are extending into interdental papilla, and (4) Papilla penetrating: when the frenal fibers cross the alveolar process and extend up to palatine pa... (read more)

Author: jason steve

62. Cheap Translation Services
June 18, 2021


Earning money is not easy, but saving it is even harder if you are an adult. There is a new expense every day. However, this does not stop people from looking for cheaper options. When someone is in need of linguistic assistance, they look for cheap translation services so they can save money. But it is important not to compromise on quality when looking for cheaper alternatives. Languages are complex, which is why translations are not easy. If you are going for cheap document translation, it is important to check other factors, too, so you don't end up with incorrect translations. Affor... (read more)

Author: Certified Translation

63. How a Family of Deer Created a Client for Life
June 17, 2021


Tales from the Online Marketing Crypt #19 7 Ways to Build Strong Customer Loyalty Several years ago I was looking for a new place to live. One day I asked my mom and girlfriend to accompany me and my real estate agent here in Abbotsford, Rod Poole, as we went to look at options.  Back then, the agent would typically line up several places to see in one afternoon tour, (which apparently has completely changed!).  The first place we looked at was a definite option to consider. But, of course, not one to make any rash decisions, we moved on to see 3 or 4 more other places.  ... (read more)

Author: Susan Friesen

64. Are low production quality content more valuable?
June 17, 2021


Oftentimes, we associate high production quality videos with high value. But that’s not always the case. There’s a lot of phony Internet Business Mentors that pump out content with high production value (Content that they copy from other content creators I should add) to overcompensate for the fact that their paid products don’t live up to their hype. In fact, I’ve seen a lot of low production value content that’s much more valuable. I’ll give you some examples. The master email copywriter, Ben Settle, is known for creating a lot of video content just by using his phon... (read more)

Author: Ellisen Wang

65. Cantonese Translation
June 17, 2021


The Cantonese Language: Cantonese is a variety of Chinese and is primarily spoken in China, Hong Kong, and Macau. It has nearly 80 million native speakers. Although Mandarin is the language of the majority of the Chinese population, Cantonese is still one of the popular languages of Asia. When people are traveling to Hong Kong, whether for business or pleasure, they need the help of linguistic experts to get Cantonese translations of their documents. But only the most qualified professionals can provide you with accurate language solutions. You cannot turn to Google Translate or a bilingual f... (read more)

Author: Certified Translation

66. Breaking down this LinkedIn user's argument on data privacy
June 16, 2021


Privacy has been a big topic of conversation online, and I’ve been seeing more of it recently especially on Linkedin. Take this random popular post, for instance, which is an analogy to big tech and how they use our data: ---------- Imagine inviting a business partner for dinner in your home. During the entire dinner, they constantly try to sell you their products or services. More so, whenever you aren’t looking, they’re taking pictures of every corner of your home, sneaking into your bedroom and combing through your drawers and personal belongings. If and when you confront th... (read more)

Author: Ellisen Wang

67. Birth Certificate Translation
June 16, 2021


The internet has made us dependent on it in a way that we think we can do the job of the experts too. People can look up the tutorial of anything nowadays. They can also find templates of different documents easily. This is why when a person is applying for US immigration; they are more likely to look up a birth certificate translation template USCIS than to find a qualified professional for the task. They forget that a government agency would not appreciate receiving a filled-out template. It is very important to provide the right documents to the authorities if you want them to accept your a... (read more)

Author: Certified Translation

68. What happened to our attention spans?
June 15, 2021


They say our attention spans are now worse than a goldfish’s. I’m not too sure if that’s true, but I do see instances of it being proven true. A couple of examples off the top of my head: People skipping songs before they even get to the end (Probably not the best example, but I’ll list it anyway). Checking social media in the middle of doing work. Skimming through any kind of long form content. I once heard that our attention spans didn’t necessarily get worse, it just evolved so now we’re more selective of what we pay attention to, which makes sense. Or it’... (read more)

Author: Ellisen Wang

69. How an apparently irrelevant celebrity can still draw the public's attention at will
June 14, 2021


Here’s an example of a celebrity who doesn’t let his haters faze him. Kid Rock. I had no idea this person existed until I read about him. At first, I thought he was Miley Cyrus’ dad, but nope, he’s a completely different person. Recently, I read that he got upset that the audience recorded him while he performed on stage at some restaurant in Tennessee. He yelled at him and used a specific colorful word that starts with the letter F and rhymes with maggot. I also learned that two years ago, he attacked Oprah and another person named Joy Behar, and that caused people to call... (read more)

Author: Ellisen Wang

70. Why your haters are the best pro bono PR agents for your business
June 11, 2021


There’s a quote that never fails to make me laugh, or smile at the very least. And it’s from what some people refer to him as the Father of American Literature, Mark Twain. “Never argue with stupid people, they will drag you down to their level and then beat you with experience.” This doesn’t apply to just stupid people, but haters, trolls, and keyboard warriors alike. As soon as you start fighting with them, you automatically stoop down to their level. That’s why the best way to deal with those types of people is to thank them for their service. Think about it li... (read more)

Author: Ellisen Wang

71. First impression is everything, but not really
June 10, 2021


Let me start this off with an instance that you may or may not have experienced. I recently joined somebody’s email list. After being on it for a good while, I looked back at the emails and noticed some things that were off-putting. Seeing words in the subject line that weren’t separated by spaces. Instead of seeing my name on an email, I would see *FIRST NAME*. When the person would manually send out a reminder email for a webinar, they would cc every single person’s email on the registration list. Seeing an image of the person holding up a piece of paper with wo... (read more)

Author: Ellisen Wang

72. How To E-A-T Your Way to the Content Google Likes
June 10, 2021


Follow These EAT Guidelines to Improve Your Website SEO You know what they say – you are what you eat. Of course, when people say this, they’re usually discussing your diet, and how your food choices impact your health. But what about the health of your website? Turns out what your website ‘eats’ plays a big role, too! I’m talking, of course, about EAT, part of Google’s new search guidelines. If you want to create content that Google likes, then you MUST follow EAT! EAT stand for three important criteria that Google uses when evaluating your site: Expertise Auth... (read more)

Author: Susan Friesen

73. How this billion dollar industry succeeds by breaking one fundamental marketing rule
June 09, 2021


I’m talking about the online dating industry. I explored this thought while I was on my daily walk. Like any business, online dating apps need single people to be using their services to make money. When someone finds a relationship, they lose two customers. So it doesn’t make sense, profit-wise, for these businesses to help people find dates that’ll lead to relationships. So what do they do? They try to keep you hooked for as long as possible by providing you an abundance of potential dates, which looks like a good thing on paper because you have endless options. But ... (read more)

Author: Ellisen Wang

74. Create Facebook Video Ads in 2021
June 09, 2021


Social media video ads have now become a gold mine for the marketing sector. Because it is social media that has taken the marketing field to a whole new level. If you can advertise your brand at such a low cost, you can only do it on social media platforms. And in this age of new technology, you can easily and simply advertise and brand promotion on social media.Social media can be a very effective platform for brand promotion and awareness among the people about the brand. Many successful brands whose name has come to the lips of the masses today due to the platform social media.In the early... (read more)

Author: Pushpa Srivastava

75. What is Operculectomy and why is it performed
June 08, 2021


What is Operculectomy? Operculectomy is the procedure of surgically removing the operculum or the flap of gum that partially covers over a tooth. This procedure treats pericoronitis, a condition characterized by pain and inflammation of the operculum. Pericoronitis typically occurs among young adults, especially those whose wisdom tooth is starting to erupt. What happens if Operculectomy is not performed? 1. Causes inflammation in the soft tissues surrounding the crown of the partially erupted tooth clinically called pericoronitis. It typically occurs in teeth that erupt very sl... (read more)

Author: jason steve



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