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ELLISEN WANG

I'm Ellisen, nice to meet you! Obviously you're here because you want to know who I am. Wel...more
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Pushpa Srivastava is an SEO strategist that helps online business owners figure out how to grow thei...more
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Marketing Articles and Ezines

Marketing

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Showing 51 to 75 of 500 Articles in Marketing.
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51. Why Your Business Needs A Proper Video Marketing Strategy
March 11, 2021


It’s really a high paced world that we live in and everyone is really busy which means its easy to ‘show’ than to ‘tell’ and its lot easier for them to ‘see’ than to ‘read’. This kind of evolution has made the job of video marketers tough forcing the need to create short and compelling ways for promoting materials. Memory of the audiences that want to see them and buy goods is quite short laying scopes for video materials to invade the field of marketing. Now creating compelling video is not that easy and which is why you should approach a production company.Video Content Vs Text FormatWhen it... (read more)

Author: Pushpa Srivastava

52. Why you might as well get used to content creation
March 11, 2021


I once heard this sentence that couldn’t be more true. “If you’re in a business, there’s no way around creating content.” Think about it, whether you’re in a brick and mortar business or an online business, you’re going to need to create content to put yourself out there. What do all businesses essentially need nowadays? A website, and a website has content in it. It has a homepage, an about page, and if it sells products, product descriptions, landing pages, and so on. And if they don’t have a website for whatever reason, which is never good, then they most likely hav... (read more)

Author: Ellisen Wang

53. People nowadays would much rather listen to cover songs than original music
March 09, 2021


A few weeks ago, I attended a virtual Chinese New Year event hosted by a school club that I’ve been a part of since 2019. Though, it wasn’t the same as hosting the event in-person, it was still fun. There were plenty of activities to keep us, the virtual audience, entertained. There were games, dancers and singers performing. Actually, one of the singers that performed was in an interview that I listened to a few days ago. At one point during the interview, he and the interviewer were discussing today’s music content on YouTube. They were specifically talking about sin... (read more)

Author: Ellisen Wang

54. How Online Membership Is a Win-Win for Non-Profits' Websites
March 04, 2021


Why Not-for-Profits Benefit from Web-Based Membership Functionality If you look around the non-profit world, you might have noticed some significant changes over the past 5 to 10 years around how organizations are acquiring, maintaining and strengthening their membership bases. Something that The Red Cross, The Humane Society and many other non-profits have in common is their successful online membership programs. They have all built global customer bases by creating a form of online communities among their members, and the potential is limitless. Now, once they have these succe... (read more)

Author: Susan Friesen

55. "Stop focusing on the administrative things, you can always worry about that later."
March 02, 2021


That’s what the Executive Director of the startup non-profit I used to intern in always told me. A little more context: Whenever we were in the middle of a big program launch, one of the most important components was outreach, whether it’d be making phone calls, posting on social media, sending emails, etc. Especially when it comes to making phone calls, timing is important. We always aimed to call people in the morning or during the lunch break hour. So when I arrived at the office, picking up the phone would be the very first thing I’d do. No checking emails, no clea... (read more)

Author: Ellisen Wang

56. How Can Web Videos Help My Marketing Efforts?
March 01, 2021


Web videos are most demanding and beneficial ways of doing marketing video. Videos are visual and emotional, which allows you to connect better with your target audience. Video are very helpful now a days to interact with other. People know that almost everything can be done virtually.Video make a connect between a business owner & the end user. They're a strategic type of media that lets you communicate your brand story in a creative way, setting you apart from your competitors.Perhaps, you’ve gotten really great at promoting your blog content – but marketing video content is a whole new ... (read more)

Author: Pushpa Srivastava

57. How Apple Traps You In Their Almost Inescapable Ecosystem
February 26, 2021


No matter what people say about Apple, it’s a very smart company. My friends and I were talking about it the other day. We were talking about how Apple intentionally made all its products compatible with one another. For examples, With the AirDrop feature, you can directly transfer files from one device to another without using emails or external storage drives. With iCloud, you can easily access your files from any Apple device. And, in my opinion, their coolest feature is the Universal Clipboard. Meaning, you can copy text or images on one device and paste it on... (read more)

Author: Ellisen Wang

58. The Downfall of the Stubborn Entrepreneur
February 25, 2021


Tales from the Online Marketing Crypt #12 Why You Aren’t Getting More Clients and Leads (and it’s not for a lack of trying) I remember the day as if it happened yesterday. Well, almost. It was a summer Saturday morning and my Dad said to grab a friend, it was time to head to the auction and pick up some calves for our little 10-acre farm. My friend Lynn and I hopped into his Econoline van, happy to go on a small adventure, even if it was kinda boring. (Now this is where the “almost” comes in. I’m pretty sure it was Lynn but not positive! Sorry to Lynn or the other friend who ac... (read more)

Author: Susan Friesen

59. The case of real estate buyer's remorse
February 24, 2021


Recently, I saw a lot of articles coming out about people splurging online during the pandemic. Some of the things I read were: A woman, who barely drinks, spent $320 on liquor. Another woman bought a vinyl, but doesn’t even own a record player. A mother bought a tortilla press that has been sitting in the unopened box for over a year. That’s not all. I also read that the pandemic also caused people to rush into buying new houses. And what happened a lot of the time is that they ended up regretting their decisions. There was either something about their houses tha... (read more)

Author: Ellisen Wang

60. Mister Rogers' Lifelong Impact on Children
February 22, 2021


There’s a saying: Kids are like sponges. They absorb everything they see and hear, regardless if it’s positive or negative. And depending on what the information is, that may or may not affect them into adulthood. For example, I was listening to a conversation about Fred Rogers, also known as the creator of Mister Rogers’ Neighborhood. In my opinion, it was one of the best childrens’ television series to ever exist because that show planted a lot of important seeds in the minds of its young viewers. Some of them being: “I didn’t have to be like all the others... (read more)

Author: Ellisen Wang

61. How to Write Like the OG Copywriters
February 21, 2021


In my opinion, if you want to become good at anything, the best way to start learning is to study the pioneers. Back in the days where the Internet didn’t exist, copywriters wrote direct response ads for different types of mediums like newspaper/magazines, mail orders, TV, and radio. And who were these OG copywriters, you ask? To name a few: David Ogilvy Gary Halbert Eugene Schwartz Joseph Sugarman Now to learn how to write like these guys, find some of their their print ads online and copy them by hand. Yep, you read that correctly. You might be wo... (read more)

Author: Ellisen Wang

62. Psychology Tactics You Can Incorporate to Your Emails Right Now
February 19, 2021


In my opinion, one of the most interesting parts of Joseph Sugarman’s The Adweek Copywriting Handbook is chapter 19. This chapter teaches you 31 psychological tactics you can apply to your emails and all your other marketing campaigns right now to make them more compelling and get your readers to buy from you. Here are some of the tactics he covered: 1. Honesty Honestly, this shouldn't even be on the list, it should be a given. But I guess he's got to mention it because there are people out there that still market their businesses in shady and dishonest ways. Frankly, those typ... (read more)

Author: Ellisen Wang

63. The Process That Improved My Writing Tenfold
February 18, 2021


Once upon a time, I used to be a slow writer. It was one of my worst weaknesses. Because of that, I would always get stuck writing essays in school because I would have trouble thinking of what to write. The only way I got myself to start writing was to put off the assignments until the last minute. I mean it worked, but the quality always turned out terrible, thus getting mediocre grades. I lived with this problem for a long time, and it affects me when I practice copywriting too. But that all changed when I read the copywriting book written by one of the greatest living copywr... (read more)

Author: Ellisen Wang

64. Why I'm Rereading This Book Again
February 17, 2021


In my house, I have a shelf full of business books I’ve read over the past two years. To be extremely honest, most of the books I haven't read more than once, they'll probably live on the shelf for eternity. But there’s one specific book I reread over and over. Here’s why, I once had a conversation with a friend who happens to be a talented musician, and we were talking about my journey to becoming a music producer. This is what he told me: “...You should definitely study music theory for a good couple of months. Get familiar with the fundamentals. Chords, melodies, circle ... (read more)

Author: Ellisen Wang

65. How Long Should Videos Be? FB, IG, YT & More in 2021
February 15, 2021


Video content marketing is not new for any one in today’s digital world. Everyone wants to do video marketing for their brand as people know the importance and the user engagement with videos. On top of this there are multiple social media channels available to boost up the marketing strategy such as Facebook, Instagram, YouTube, Twitter & many more social media platforms.There are a ... (read more)

Author: Pushpa Srivastava

66. Why I think outsourcing customer service is a ridiculous move
February 11, 2021


I never completely understood the idea of businesses outsourcing customer service. I know that part of the reason is to save money. But I read this line from an article, “Outsourcing customer service is not necessarily about cutting corners – it’s about doing your best to fulfill the customer service needs of your customers, and to leave them with a positive experience.” And it didn’t sit well with me. Because from my personal experience and the experience of others, dealing with companies with their customer service representatives located overseas can be anything but... (read more)

Author: Ellisen Wang

67. The (Un)Impressive Life of Fake Instagram Influencers
February 11, 2021


Tales from the Online Marketing Crypt #11 Why You Will Never Get Millions of Instagram Followers (Unless You Fake It) Are you like me and can be impressed quite easily? Or does Shania Twain’s song, “That Don’t Impress Me Much” play as your typical anthem? Lite Brite and Etch-a-SketchMaybe it was the way I was raised that has me appreciate certain achievements. We didn’t have a lot growing up so the seemingly “rich” neighbourhood kids were always impressing me with their Etch-a-Sketches and Lite-Brites my brother and I could only dream of having! Even now, I’m impressed when... (read more)

Author: Susan Friesen

68. Another Typical Car Dealership Frustration Experience
February 10, 2021


Car dealerships are known to have terrible reputations Not to mention, their salespeople love to pull shady tactics on you. Some of them being: Bait and switch Eternal waiting Guilt tripping But it doesn’t end there. Some of their customer service can be pretty terrible too. Listen to this: On a podcast episode I listened to not too long ago, a guest (named Julia) was telling a story of how she dealt with a frustrating customer experience with a dealership she bought her new car from. After she signed the papers and bought her new car, the dealership tol... (read more)

Author: Ellisen Wang

69. The Grave Misadventure of a Robinhood Investor
February 09, 2021


Robinhood is an app that allows you to invest your money straight from your phone. I believe it’s also one of the first investment apps to be released, but that doesn’t matter. And since investing money is so easily available now, a lot of younger people naturally are doing it. For example, Take this 20 year old college student who was one of the tens of millions of Robinhood investors. And I said he “was” because he committed suicide after seeing that he had a negative balance of over $730,000. It was later found out that it was most likely just a user interface issue... (read more)

Author: Ellisen Wang

70. What is the best platform to use for video marketing?
February 09, 2021


Video marketing has become a most important of part of marketing strategy for brands. If you are not doing video marketing and still it is not added to your brand marketing strategy then it probably should be considered now. As per the studies almost 50% of today’s online search engine queries are for any product or services are related to video only.If you remember, there was a time when MTV channel has arrived then it has completely changed the shape of music industry and after that video became essential for music industry. As there is a saying that “History repeats itself” we can see that ... (read more)

Author: Pushpa Srivastava

71. Ironic "Trends" of Email Marketing
February 06, 2021


I found a Quora thread that asked the following question, “What are the latest trends in email marketing?” One person responded with a long post where he listed and explained some of the trends that he observed. Let me share some of them with you here: 1. Usefulness Meaning sending email content that’s more educational versus blatant advertising. 2. Personalization It doesn’t just mean writing someone’s first name in the subject line, but sending relevant information. 3. Respecting the GDPR policy In other words: Not adding people’s email to your li... (read more)

Author: Ellisen Wang

72. How to choose the best video production company?
February 05, 2021


When we buy something new, we have the option to choose it, we try it out many times, because we have to pay for it. Even in the market, we tend to experiment a lot. These are the reasons why you have to pay for it and you have to choose the best from it. When you create an ad, the content required for it, the strategies required for it, the marketing required for it, you can never do it yourself.And the important method for these ads is video ads and for that, you need a video production company to make it because if you try to shoot a video yourself, you will find a big difference, this comp... (read more)

Author: Pushpa Srivastava

73. 7 Tips MedSpas Can Follow to Increase Website Traffic
February 04, 2021


How to Let Potential Clients Know About Your Website You’ve done the hard part; you’ve built your vision of a MedSpa business. You invested in having a nice website built but…nothing is happening. The phone isn’t ringing to book new appointments. But why aren’t you getting any business from your website? It’s because you have to ensure that your potential clients know you exist! The simplest way to do that is to have a website that is beautiful AND functional. How do you let potential clients know you have a website? If you’re just starting out and are not sure what your nex... (read more)

Author: Susan Friesen

74. Copywriting lessons from Indian call center scammers
February 04, 2021


One of my favorite things to do during my leisure time is watching entertaining videos. Specifically, videos of people fooling around with scammers from Indian call centers. You know, the ones who’ll call you to let you know that the IRS is going to sue you, or the ones who pretend they’re Microsoft tech support and will “help” you remove a non-existent virus from your computer. Usually, they target older people because they know it’s easier to trick them. But I’ve seen instances where they called tax professionals and police officers. On the surface, it’s a terrible thing... (read more)

Author: Ellisen Wang

75. How to make your date run off faster than by saying "I love you" on the first date
February 01, 2021


Oh boy, I got something juicy for you today. I was listening to one of my go-to podcasts yesterday and I heard this funny story. Listen to this: One of the podcast host’s friends entered the online dating game, and she went on a date with someone she met. Unfortunately, it didn’t go well and she came home irritated. What happened was, this guy that she went on a first date with bombarded her with obnoxious questions. It was far from casual. He asked her questions that you’d find in a Buzzfeed “Deep questions to ask your date” type of article. That includes asking ... (read more)

Author: Ellisen Wang



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