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Marketing Articles and Ezines

Marketing

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Showing 51 to 75 of 500 Articles in Marketing.
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51. How to Pack a Mattress for Shipping
May 18, 2022


How to Pack a Mattress for shipping? And how to pack a mattress in a box? Read on for my secrets on how to pack a mattress. Saying goodbye to your bed when you relocate a great distance might be tougher than getting yourself out from beneath the covers on a frigid winter morning. Your bed is your refuge, and the last thing you want to do is leave it behind, particularly when you’re suffering with the stress of handling a long-distance transfer. But how precisely do you transport it to your new home? You can utilize a mattress packing machine compress your mattress and fit it in a containe... (read more)

Author: Hanvey Huang

52. Why Do You Need Restaurant Marketing?
May 17, 2022


If you own a restaurant, the success depends largely on how effective your marketing efforts are. Without giving proper advertising, your restaurant has no chance of surviving in the long run. When you meticulously plan and execute the action, marketing will help you gain more customers. Smart restaurant marketing helps develop a good reputation and reaches more customers who otherwise will never get to know about the existence of your restaurant. With marketing efforts, you can also announce discounts, new items on your menu list, and several special events that are taking place in your resta... (read more)

Author: Shalini Mittal

53. What is the Best Social Media for Your Business?
May 12, 2022


Love it or hate it, there’s no denying that social media has forever changed our lives. It’s made the world seem smaller than ever by allowing us to make friends from around the world, given us the ability to join thriving online communities of people who share similar interests and passions, and offered unique opportunities for employers and job seekers to connect and interact. At the same time, social media has provided an unprecedented platform for promotion and truly leveled the playing field by offering individuals and businesses the chance to make a name for themselves in a way... (read more)

Author: Susan Friesen

54. Laser Teeth Whitening Using Blue Light
May 10, 2022


INTRODUCTION - Discoloured teeth is aesthetically unpleasant. Bleaching the tooth with bleaching agent is one of the methods used traditionally by dentist. Post operative sensitivity and longer appointments were some of the drawbacks in the traditional method. LASER tooth whitening is a non-invasive procedure in which LASER activates the bleaching agent by raising temperature which fastens the procedure of whitening the teeth and post operative sensitivity is also reduced substantially than the traditional method. Laser helps to get higher and brighter shade results. SURGICAL PROCEDURE... (read more)

Author: jason steve

55. Plastic Mattress Bag Solution - Mattress no compress
May 06, 2022


The phrase "mattress in a box" refers to any bed that is delivered straight to clients through ordinary ground delivery. Recent growth in the internet mattress sector has increased customer access to beds in boxes. Prior to delivery, the mattress is compressed, covered in plastic, and vacuum-sealed through mattress film packing machine like KIMKOO®. These mattresses begin expanding immediately upon unboxing and are often ready for use within 24 to 48 hours. How To Compress Your Mattress Through mattress machines? Incorporate your mattress into the plastic mattress bag If you purchased ... (read more)

Author: Hanvey Huang

56. Compress Mattress for Moving - One Stop Production Solution
May 06, 2022


Compress Mattress for Moving Buying a new mattress is an important step because it heavily affects your good night’s sleep. Many mattress production companies and people that need to shiping from one place to other place. From one place to place are unable to transport their mattresses without compressing it first. This is where machines like mattress packing machine, mattress roll packing machine, mattress vacuum machine and automatic mattress packing machine come into play. How to compress mattress for moving? You need a reliable mattress packing machine manufacturer so that your mattr... (read more)

Author: Hanvey Huang

57. 5 Important Business Planning Concepts You Need to Define to Avoid Costly Spaghetti Tossing Mistake
May 05, 2022


Tales from the Online Marketing Crypt #23 In my previous Tales article, I wrote about the frustration I went through when wanting to do some renovations to our home before moving in this past fall. The resilience-testing story of the original contractor was only one part of my frustrations, though! Over the six months it took to get the changes made to our home, there were plenty of lessons to be learned and one of them was why you should always have a plan. Our original contractor was supposed to be the one who would come up with the plan on what needed to be done, how it would be ... (read more)

Author: Susan Friesen

58. What Kind of Website Does My Business Need? Pre-designed or Custom?
April 28, 2022


That being said, in keeping with my mission to help business owners and entrepreneurs achieve greater success, I thought it would be good to share some insight on this topic. After building websites for well over 20 years, I’ve learned a thing or two about what kind of website will work best for a particular business. So, if you’re asking yourself, “What kind of website does my business need?” then this article should give you a better idea of what will work best for you. What Kind of Website Does My Business Need? If you want to build a website for your business, there are a p... (read more)

Author: Susan Friesen

59. Google's 2022 AI Update: What It Is, How It Works, and How It Can Affect Your SEO
April 21, 2022


If there’s one thing Google’s known for, it’s the notoriously obtuse and frequent algorithm updates applied to its search engine. Given catchy names like Big Daddy, Panda, Penguin, and Hummingbird, these updates can have a significant effect on the way search engine optimization is done, and a devastating effect on website rankings. As a result, what were once considered best practices can quickly become obsolete not long after Google announces its next update, causing marketers to have to scramble to understand how to navigate these changes, often to no avail. To make things wo... (read more)

Author: Susan Friesen

60. How to Hire a Brand Designer That's Right for Your Business
April 15, 2022


When you’re trying to build a profitable business, branding is everything. No matter what products or services you’re trying to sell, without the right branding, it’s going to be hard to gain recognition, inspire trust, or communicate the right message to potential customers, and as a result, your business will be more likely to fail. If your branding looks like it was done by an amateur, it can turn people off and make them think twice about spending their hard-earned money on whatever it is you’re selling. If your brand isn’t visually appealing, or easily identifiable, it’s go... (read more)

Author: Susan Friesen

61. How to Face Seemingly Insurmountable Challenges in Your Business and Still Come Out a Winner
April 07, 2022


Tales from the Online Marketing Crypt #22 Have you ever been so frustrated by a situation that you just wanted to give up and quit? This happened to me not long ago when we made the decision to move to Hope, B.C., where we purchased a home that needed some renovations before we could move in. Luckily (or so I thought) I was able to line up a general contractor and interior designer to help with the process who were available and ready to get to work. We all met at the new house to discuss what needed to be done and everything was proceeding perfectly. The next step was for the cont... (read more)

Author: Susan Friesen

62. Landing Pages Are NOT Shallow Pages
April 07, 2022


Landing Pages Are Not Shallow Pages "Shallow Pages" or "Thin Content SEO" These terms are used by SEO specialist and designed to explain stand-alone landing pages added to a website only to appeal to Google's algorithms rather than to website visitors. Their purpose is to lure people to the landing page. Why? For whatever purpose suits the site owner, but they are not designed to meet the needs of the visitor. For example, they may attempt to covertly put some type of tracker or spyware on the visitor's computer that was imbedded in the landing page. The defining characteristic of t... (read more)

Author: William Buchanan

63. Practice Branding for Dentists: Creating a Brand Identity
April 06, 2022


Practice Branding for Dentists: Creating a Brand Identity March, 2022 Practice Branding for Dentists Creating a Brand Identity for Your Dental Practice What is a Brand? A dental brand is a holistic identity and emotional connection a practice has with its patients. It’s not the dental practice name. It’s not the practice logo. It is the sum total of people’s knowledge and experiences with the practice. The dental branding process is simply creating this same brand identity in the minds of prospective patients who don’t yet have first-hand experience with the practice. Dental... (read more)

Author: William Buchanan

64. How One of Our Longest-Running Clients Has Kept Us as Busy as We've Kept Her
April 04, 2022


A Case Study On Quantum Ascendance Here at eVision Media, we are a full-service marketing agency that offers a wide range of services, including custom website design and development, eCommerce marketing, SEO and SEM marketing, social media marketing and management, logo and graphic design, copywriting, content writing, email marketing, and strategy consulting. I know that was pretty long-winded, but it’s true. No matter what you need to market your business online, we can do it, and we do it well. That being said, if there’s one client who’s given us the ability to showcas... (read more)

Author: Susan Friesen

65. One Big Reason Your Newsletter Open Rate is Low and What to do About it
March 21, 2022


How many newsletters do you receive in a given day, week or month? If you’re anything like me, it could be in the hundreds! But more importantly, how many do you actually click on to read? I bet that number is substantially less. Do you know why that is? Why are you skipping past those unopened emails or deleting them before you know what they contain? One of the big reasons is the subject line. So imagine the same thing happening to your newsletters. Do you want them to be ignored and deleted? If not, this article will help you better understand what gets your su... (read more)

Author: Susan Friesen

66. How to Define Brand Identity and Maintain Consistency in All Your Marketing Materials
March 03, 2022


Over the years I’ve seen a lot of business owners who haven’t taken the time to learn how to define brand identity. Some of them feel like they don’t have the time, others are intimidated because they don’t know the first thing about branding, and some don’t even think it’s important at all. But the fact of the matter is when businesses are inconsistent in their branding or have yet to define their brand, it dilutes their ability to connect with potential customers and diminishes the impact of all their marketing materials. Even worse, these businesses don’t have anything to set... (read more)

Author: Susan Friesen

67. Impressive Qualities Of A Film Director!
February 18, 2022


Directors do not appear in front of cameras but their work is the most important in the film industry. Yes, you heard that right. A film director is someone who directs talents, crew members and finalizes the shots to be taken, the venue of the shooting, and other essential things while the film is being produced.Directors are not just limited to just the filming of the movie but also other web shows, short films, documentaries, TV shows, reality shows, etc. A film director does much more than just “cut”, “action” things. He or she is probably known as the backbone of the production industry a... (read more)

Author: Pushpa Srivastava

68. 5 Tips for Creating the Best Website Content Strategy
February 17, 2022


See Why Now’s A Great Time To Update Your Website – And How Designing a website that drives conversions by giving potential customers what they want can be a long, difficult process. Among other things, it’s got to look great, the user interface has to be just right, and you have to find ways to say everything that needs to be said with as few words as possible. Believe it or not, even after two decades of designing websites, creating something that checks all those boxes still feels like no small feat. It requires patience, dedication, and a suite of specialized skills that’s ... (read more)

Author: Susan Friesen

69. Are Laser Dental Procedures Better Than Traditional Treatments?
February 17, 2022


Crown lengthening. Removing benign tumors. Removing soft tissue folds. TMJ (temporomandibular joint) treatment. Compared to non-laser treatment, they may be less expensive because the laser treatment is usually completed in fewer sessions. Soft tissue lasers can be absorbed through water and hemoglobin. Hemoglobin is a protein found in red blood cells. These lasers are used to treat periodontitis, including killing bacteria and activating tissue regrowth. Soft tissue lasers seal nerve endings and blood vessels while they penetrate the tissue. For this reason, many experience almost no p... (read more)

Author: jason steve

70. Reasons Why Screenplay Writing Is A Major Part Of Video Production!
February 17, 2022


Would you ever perform any task without any purpose? Then how can video production take place without having proper planning in the form of screenplay writing? Well, having a proper format in the form of a screenplay is a necessary thing before the actual shooting. Why? Because it makes the execution even more smooth and interesting.Shooting vaguely makes no sense and that is why screenplay writing has a lot of relevance in video production. Creating videos for your business is not an easy task. You need to make a lot of efforts to be successful in this field and hence the first step is to hir... (read more)

Author: Pushpa Srivastava

71. Understanding These 3 Trends Will Help You Design the Best SEO Strategy for 2022
February 17, 2022


The end of each year is a time for reflection, both personally and professionally. Nearing the end of 2021, one of the things I started to see – as I do every year – was expert predictions on the future of marketing, including everything from the SEO trends 2022 will be defined by to the social media strategies which are likely to shape the coming year. Now that the new year is here, I figured I’d better chime in with some of my own predictions on the role of SEO in 2022, so aspiring entrepreneurs and small business owners have something to reflect on when designing their marketing s... (read more)

Author: Susan Friesen

72. Case study of one of the most successful anti-littering campaigns in existence
February 17, 2022


I recently learned about an interesting anti-littering campaign that started in Texas in 1985. First off, I don’t know anything about Texas. I haven’t even stepped foot into their land. But from what I’ve read online, they had a serious littering problem back then. If it got to the point where they had to launch an entire public campaign about it, then I can only imagine how dirty the streets were. It was so bad that the state had to spend $20 million every year to clean up their roads. That’s equal to over $51 million today. And most of the litter was caused by the younger peop... (read more)

Author: Ellisen Wang

73. The place to go to if you want to willingly get verbally abused
February 17, 2022


On my long bucket list of Things to Do Before I Die, one of the things I want to do is visit a restaurant called Dick’s Last Resort. I first discovered this restaurant years ago online and I was amazed a type of restaurant like that existed. If you’re not familiar, let me give you the gist. Dick’s Last Resort is like any other typical American restaurant that serves burgers, steak, and fried chicken. Their first restaurant opened about 36 years ago by Steve Schiff as a fine dining establishment, which ended up failing because there were too many of those around already. ... (read more)

Author: Ellisen Wang

74. The marketing campaign that changed an entire society
February 17, 2022


One of the many valuable things that the greatest mindset and business coach, David Neagle, taught me is to question my beliefs. Why do I believe certain things? Where do these beliefs come from? For example: When I was younger, I was taught to always peel apples before eating them. I never questioned why, I just assumed that the skin was inedible. Of course, now I know that’s not true. Or, a second example, why is the idea of engagement rings a thing? To me, it feels weird to see people spend thousands of dollars on them. And some people are so afraid of losing such a... (read more)

Author: Ellisen Wang

75. Your 2022 Guide on How to Use Video in Email Marketing
January 25, 2022


It’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more likely to purchase from you. Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media. This article focuses on how to use video in email marketing. Keep reading fo... (read more)

Author: Susan Friesen



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