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Marketing Articles and Ezines

Marketing

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Showing 76 to 100 of 500 Articles in Marketing.
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76. HOW TO TRAVEL INTERNATIONALLY WITH A ONE-WAY TICKET
March 01, 2020


For many reasons, you may need to travel to another country with a one-way ticket. However, your decision may not be acceptable by the immigration control officers at the port of entry and your visa can be cancelled. Spending extra money to book a return ticket when you need a one-way ticket can be avoided by booking an Onward Ticket Visa ONWARDTICKETVISA.COM . The Onward Ticket Visa is a temporary return ticket that can be presented with your visa application as proof that you have set a specific date to leave the country you plan to visit. The Onward Ticket Visa service ... (read more)

Author: Andrey Macxim

77. Is it Time for a Website Makeover?
February 27, 2020


8 Critical Reasons to Update Your Website I’m sure you’ve been on the hunt for a specific product or service and have come across a website that looked old and stale. What did you feel in your gut when you landed on it? What was your first impression?? I’m guessing it wasn't good, and I’d also bet you didn’t buy anything. Much like your wardrobe, websites need to be freshened up from time to time. That doesn’t mean that you need to completely overhaul everything, but many business owners don't spend enough time keeping their most important marketing tool up to date. He... (read more)

Author: Susan Friesen

78. How Much Do Effective SEO Packages Cost?
February 24, 2020


Finding high quality SEO packages can be a difficult task for any business, and the process is made more difficult by figuring out how best to gauge the price of any provider’s offer. All commercial outfits have different budgets for these sorts of outlays and there are SEO packages that can suit nearly everyone. The most important thing is to be sure of getting a good deal, as value-for-money in this area can be the catalyst for high-quality, high-efficiency growth. This article looks at some of the things a customer should look for when setting their budget. What Should You Expect to Pa... (read more)

Author: Laura Jeeves

79. Repurposing Blog Posts: A Content Marketing Service
February 24, 2020


With so much of a business’s success coming down to their online marketing strategies, it’s no wonder that there is an overwhelming amount of content trying to get the consumer’s attention. It can be difficult to keep up with the demand to create new and engaging content to stay relevant and at the forefront of industry. One solution to the problem is the repurposing of previously used content in a way that is fresh, engaging and original in its own way. This is a content marketing service that can really help grow a business and increase profits. The Follow-Up Deep within the thous... (read more)

Author: Laura Jeeves

80. The BERT Algorithm Update: Content Marketing Opportunities
February 20, 2020


The recent update to Google’s Algorithm aims to better understand natural language processing. It will affect roughly 1 in every 10 search queries — and undoubtedly have an impact on the traffic you’re getting to your site. Here’s everything you need to know about the change and the opportunities it’s opening up for those who use or provide content marketing services. What is the Update? Going by the name ‘BERT’— which stands for Bidirectional Encoder Representations from Transformers — this algorithmic adjustment represents a shift towards a better overall user experience. ... (read more)

Author: Laura Jeeves

81. Get More Website Leads & Grow Your Sales
February 13, 2020


9 Easy Ways to Increase Online Conversions So you’ve built a great website with professionally designed graphics, user-friendly navigation and compelling content. But instead of the steady stream of traffic and purchases you were expecting, you’re not even getting a trickle. So what gives? Too many entrepreneurs and small business owners have an “If you build it, they will come” mentality. They think that building something that looks nice is all they need to do to attract buyers. The truth is that creating a website, no matter how visually appealing, isn’t even half the b... (read more)

Author: Susan Friesen

82. How to Set Social Media Goals in 2020
February 04, 2020


Create the Most Effective Social Media Marketing Plan There’s a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics. Not only that, but the platforms themselves are constantly changing, whether it’s adding new features, increasing character limits or otherwise changing the rules. That’s why I’ve created this guide to help you understand how to set social media goals for 2020. This article is especially good for you if you’ve never taken stock of your marketing campaigns or created objectives. ... (read more)

Author: Susan Friesen

83. Content Marketing Agency Winning Tips for 2020
February 04, 2020


The digital marketplace is becoming ever more crowded. As the owner or manager of a competitive business, you therefore simply cannot afford to become complacent and assume that your online reach will continue to grow if you don’t keep up to date with the latest digital marketing trends. Fortunately, the start of a new year is the perfect time to review your current content marketing strategy. Whether you’ve run many successful campaigns in the past or you’re just beginning to explore content marketing properly for the first time, there will be something you can do to improve your perfor... (read more)

Author: Laura Jeeves

84. Small Business SEO Services on a Budget
February 04, 2020


As a small business, SEO can seem tough. It’s easy to feel overwhelmed when it comes to devising a cost-effective strategy—especially when you’re a small business on a tight budget. Sifting through all the available options, you can feel overloaded and unable to make a start for fear that the changes will be impossible to properly implement. Yet to compete in today’s digital market, tackling SEO really is a necessity. Here are some recommendations of how to get this process running smoothly while ensuring you make a healthy return on investment. Content Creation Content marketin... (read more)

Author: Laura Jeeves

85. What Can a Content Marketing Agency Do for You?
January 20, 2020


Content marketing is a digital marketing strategy that focuses on creating and promoting online content. Although this can take any number of forms - blog posts, infographics, videos - the aims are always the same. To drive traffic to your website, build up trust and brand awareness, expand your customer base, and improve the user experience for the customers you already have. This work is crucial for any business, and luckily, you don’t have to tackle it alone: you can always choose to outsource to a content marketing agency. Here’s what to expect if you do. Blogs Writing a bl... (read more)

Author: Laura Jeeves

86. The Benefits of SEO for Small Business
January 20, 2020


When you are running a small business, SEO is not something you can afford to ignore if you are hoping to compete in today’s digital marketplace. Here are five benefits a business can expect to see if it takes this task seriously: Draw in More Customers One of the major reasons a small business will decide to invest in SEO is in the hopes of increasing their customer base. Indeed, without it, your business will end up losing out on picking up the potential customers who are actively searching for a product or service exactly like the one you’re offering! It may sound obvious, ... (read more)

Author: Laura Jeeves

87. Your 2020 Guide on How to Get the Most Out of Video Marketing
January 16, 2020


Video Content Marketing Trends & Tips In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience in order to improve brand awareness and boost leads and sales. According to Wyzowl, a company that creates animated explainer footage, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website. Some other benefits i... (read more)

Author: Susan Friesen

88. Building a Content Marketing Strategy that Works
January 14, 2020


The best way to build a positive brand for your business and drive traffic to your site is by creating and promoting quality content that adds real value to people’s lives. Unfortunately, this is easier said than done. Without a clear marketing strategy, you’ll end up wasting precious resources churning out material that generates very little engagement. Astonishingly, the Content Marketing Institute found that a staggering 61% of marketers in 2019 did not have a documented strategy. Moreover, those who did consistently rated their campaigns as more successful than others. The evidence i... (read more)

Author: Laura Jeeves

89. Saving Costs by Leveraging Long Tail Key Phrases
January 13, 2020


When it comes to driving traffic to your website, it’s natural to think that you should be targeting the keywords with the highest search volume. After all, you want your site to be seen by as many people as possible. However, unless you’re willing to spend a lot of money on Google AdWords, the chances are that this approach will leave you a long way down the SERPs. That’s because there’s just too much competition over these short, broad key words. For a small local business, a much more effective and affordable SEO strategy is to target long tail key phrases. Since long tail key phrases... (read more)

Author: Laura Jeeves

90. Need Affordable SEO? Tips for Local Businesses
January 13, 2020


As a local business owner on a small budget, you might think that the best way to grow your customer base is through word-of-mouth advertising. Of course, there’s no doubt that face-to-face interactions are vitally important, but with most people using Google to look for local services, you just cannot afford to ignore your website’s need for quality SEO. Link building is an especially effective and affordable SEO strategy which can make a real difference to your site’s rankings. Yes, finding and maintaining high quality backlinks takes time, but the return on investment is well worth th... (read more)

Author: Laura Jeeves

91. Editorial Tips: Freelancing for a Content Marketing Agency
January 13, 2020


It’s a bit of an understatement to say that securing freelance writing work for content marketing services can be difficult - and getting regular or repeat work more so. In this industry, ingratiating yourself with the editors you work with, keeping to deadlines, and building up a reputation for turning in ‘clean’ copy is absolutely essential to making sure you’re able to sustain yourself financially. With this in mind, here are some editorial tips on how to appear (and actually be) proficient. Read Everything Carefully Before you take to the keyboard, you’re guaranteed to have... (read more)

Author: Laura Jeeves

92. 6 Ways to Increase Sales After the Holidays
January 02, 2020


Your Business Guide on Beating Post-Holiday Fatigue It’s no surprise that people shop more doing the holiday season. A report by Adobe Analytics found that consumers spent $80.3 billion—and that was just online—from November 1 to December 6 in 2018. If you were fortunate, your business enjoyed great seasonal success. But whether you made a hefty profit or experienced a holiday sales slump, there are ways to increase sales in January. I’m sharing 6 of my favourites: 1. Throw another sale. While customers may feel post-holiday fatigue after an overwhelming number of Black ... (read more)

Author: Susan Friesen

93. 4 Tips for your Email Marketing Strategy
January 01, 2020


Email marketing has changed over the years, evolving as the wants, needs, and actions of the population changed. Plenty of companies abused the email in boxes of potential customers and clients during the introduction of Email; they constantly posted emails to all accounts, nearly invading the privacy of their consumer base. Ranked # 1 - Powerful Proven Home Business System Issues revolving around spam made it even more difficult for companies to use email marketing to their advantage. Luckily, the evolution of email and society has led to a resurgence in email marketing. Companies c... (read more)

Author: Cacey Taylor

94. Where Social Media is Headed in 2020
December 10, 2019


Social Media Trends to Watch A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be! The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance providing better returns for shareholders with improving the user experience. As these platforms develop, how you use them for your small business must change too. Let’s look forward to some ways to promote your business on social media in 2020. Facebook More than 18 months later, th... (read more)

Author: Susan Friesen

95. How Much Should I Spend on SEO?
December 10, 2019


Tackling SEO single-handedly can be difficult, especially if you’re a small business and don’t possess the resources to work on it properly in house. Outsourcing may well prove necessary to ensure that your site is getting the organic traffic it needs to thrive. Luckily, the UK’s SEO market has taken off in recent years and this competition has led to a surge in affordable SEO services. With so many agencies to choose from, though, you’ll have to know what you’re looking for to receive the best ROI. Low Cost SEO With some agencies claiming to be able to boost your website’s sea... (read more)

Author: Laura Jeeves

96. Cost Effective and Affordable SEO Marketing for Your Business
December 09, 2019


Ensuring that your business is visible online has become an essential aspect of running a successful business, and yet businesses all too often struggle to optimise their website for search engines. Given the costs that can be associated with SEO work – whether this is in house or outsourced to an agency – you want to be sure that your business is taking the right approach. Here are some key tips for getting your business to benefit from affordable SEO. Landing Pages Curating the perfect landing pages for your website – to really capture the essence of your business – is an exc... (read more)

Author: Laura Jeeves

97. Some Considerations for Developing a Content Strategy
December 09, 2019


Consumers are becoming increasingly distrustful of traditional advertisers. Marketing copy is no longer well-received if customers feel it is being forcibly impressed upon them. How can businesses advertise in such a climate? This is where content marketing services come in. Instead of endlessly repeating adverts and slogans, content marketing strategies focus on expanding your company’s online profile. It’s all about attracting the right users, converting them into customers, and then keeping them using your services. So, how can you achieve this? Identifying Goals A... (read more)

Author: Laura Jeeves

98. Why H1 Tags Remain an Important Feature of a Webpage
December 03, 2019


Google Webmaster Trends Analyst John Mueller recently caused quite a stir by suggesting that Google is now smart enough to identify the main focus of a page whether there is an H1 tag in the HTML code or not, and that in fact, it doesn’t matter if there is none at all or multiple. It has long been considered best practice by technical SEO experts to use one and only one H1 tag in HTML code. This should clearly define the topic of the content, preferably including the targeted key phrase in order to ensure that Google spiders recognise this as highly relevant to the search term. The start... (read more)

Author: Laura Jeeves

99. Mobile-first Indexing: What you Need to Know
December 03, 2019


There has been a shift in recent years in the way Google indexes websites that reflects the growing number of search engine users who are using mobile devices. Previously, Google was more concerned with the desktop version of sites, but after recent algorithm updates, indexing is now mobile-first. In other words, spiders are first sent to the mobile version of a site before Google determines where you will rank. For most sites, this will not have as drastic an effect as you may think. However, it is wise to understand the subtle differences this may make to best SEO practice. How Will Th... (read more)

Author: Laura Jeeves

100. Category Pages: All you Need to Know
December 03, 2019


Category pages are crucial to the taxonomy of most websites. They allow users can see all the products within a particular niche that your site offers and decide which, if any, they are interested in reading more about. More often than not, these pages are what site owners want to rank in Google as opposed to the products themselves. This is mostly because product pages are a ‘dead-end’ of sorts – users will quickly navigate away from them if they don’t want to buy that specific item. Category pages, on the other hand, act as a menu of choices. For example, if your site lists or re... (read more)

Author: Laura Jeeves



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