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Former English Teacher; Musician (20+ years); Freelance Writer ...more
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Marketing Articles and Ezines

Marketing

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Showing 126 to 150 of 500 Articles in Marketing.
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126. Why I Find Cold Emails Hot Now
April 07, 2021


I usually don’t talk about this, but I guess today is the exception. Somebody once asked me, “What makes an effective cold email?” Now, I’m no expert on cold emails. But when I wrote a cold email series for a client months back and saw some results, that made me want to start studying cold emails. So when I answered the question, I made two points. 1. It had to be attention-grabbing. 2. It had to be different. I didn’t say it at the time, but a third thing I should’ve mentioned was to make the email about the person you’re sending the email to. It’s obvious,... (read more)

Author: Ellisen Wang

127. Witnessing next level marketing
April 06, 2021


I recently witnessed one of the greatest song promotion campaigns ever. The artist starts off with a YouTube video titled, “Final song before I leave,” making people think he’s quitting the platform, but he later mentions that he’s leaving Earth. He ends the video by playing a demo of his newest space-themed single. Then his next few videos took place in what looks like a space station. Their viewers were confused if he actually went to space or not. People were discussing in the comments section whether his journey to space is real or not. They were looking up th... (read more)

Author: Ellisen Wang

128. Applications of Low-Level laser therapy in dental practice
April 06, 2021


Low level lasers, cold or soft lasers: These lasers do not produce thermal effects on tissues and induce photoreactions in cells through light stimulation which is called photobiostimulation. Power of these lasers is usually under 250mW. The main point differentiating low level lasers and high power ones is the activation of photochemical reactions without heat formation. The most important factor to achieve this light characteristic in lasers is not their power, but their power density for each surfa ceunit (i.e cm2). Density lower than 670mW/cm2, can induce the stimulatory ef... (read more)

Author: jason steve

129. I love a sport that doesn't require physical energy
April 05, 2021


One of my favorite sports of all all-time is archery. It’s one of the few sports that doesn’t require much physical energy, but that doesn’t mean it’s a difficult sport. If you’re familiar with archery, then you most likely know there are two different bows you can use: Compound bow and recurve bow. Compound bows are the ones that look more sophisticated and they’re easier to use. Recurve bows are the more traditional looking bows and they’re more difficult to use. I’ve tried both and regardless of which one you use, you need to be extremely consistent with your shooti... (read more)

Author: Ellisen Wang

130. The concept of post-TV show depression
April 04, 2021


I recently learned the concept of post-concert depression. It’s exactly what it sounds like, feeling depressed after going to a concert because you had so much fun and it makes it seem like your life is so boring outside of it. I noticed that the same thing can happen when you finish a TV show too. A few months back, I was introduced to a sci-fi crime show called Grimm. I was hooked onto the show after watching the first two episodes. For the next few weeks, I watched as many episodes as I could in a day. Most of the time, I was able to watch only two episodes a day. Someti... (read more)

Author: Ellisen Wang

131. How to Create Blog Content to Attract Your Ideal Target Audience
April 01, 2021


4 Easy Steps to Refresh Your Blog to Get More Qualified Leads If you have a blog, you know that creating fresh, valuable content is key to your overall success. By posting well-written content on a regular basis, you’ll improve your search rankings and drive traffic to your business. But it’s not quite as simple as just writing a blog and waiting for the leads and sales to roll in. It takes a bit of time and effort to SEO optimize your website blog posts, but it’s worth it. Here are four simple steps to help you get the most out of your content: 1. Start with researching hi... (read more)

Author: Susan Friesen

132. Analyzing the myth of red car owners having higher auto insurance costs
April 01, 2021


There’s a myth that owning a red car will increase your auto insurance cost. On the surface level, that’s completely false. When insurance companies calculate your rate, they take into consideration many things, but the color of your car isn’t one of them. But on a psychological level, there actually may be some truth to it. Hear me out. Red represents love, but also power and energy. Physiologically, being exposed to this color can increase your heart rate and blood pressure. It’s also associated with dominance. Experiments have been done concluding that athlete... (read more)

Author: Ellisen Wang

133. Easy come, easy go
March 31, 2021


By now, you’ve probably realized how different people treat their money differently. I’ve known people who have no problem spending money. They were willing to spend over $1,000 dollars partying and drinking. They have no problem spending hundreds of dollars impulse buying new stuff that they’d probably stop using after a few weeks. On the other hand, I’ve also known people who are extremely stingy. They’re not at Mr. Krabs’ level of stinginess, but they’d take any opportunity they can get to save money. But the problem with that is, it comes with an arguably greater cost. ... (read more)

Author: Ellisen Wang

134. One of the most coldhearted college professors I ever met
March 30, 2021


Let me tell you about one of the most ruthless college professors I ever had. He was a coldhearted history professor, and his classes took place in those huge lecture halls. I’m pretty sure I only saw him smile twice, and there might be a possibility that he hates college students too. The way he ran his class was pretty straightforward. He would enter the lecture hall, immediately begin his lesson, talk for an hour straight, and leave. Very rarely would he try to interact with his students. The only ones he would give individual attention to were the students who actively ... (read more)

Author: Ellisen Wang

135. Why I don't bother with reality competition shows
March 29, 2021


Personally, I was never too interested in investing a lot of attention into watching those reality competition shows. That includes dance competitions, singing competitions, heck, even award shows. It’s not even because the winners of these shows may possibly be preselected. Even if that was true, the other reason is that all the winners in these competitions are chosen based on opinion. Choosing who the best singer is, the best dancer, best actor, best films. All those are based on people’s opinions. But it’s a whole different story when it comes to sports competition... (read more)

Author: Ellisen Wang

136. A client story
March 26, 2021


Here’s a little inside look into one of my client projects. There’s a founder of a Texas-based startup marketing agency who wanted to work with me. He didn’t need help with any email copywriting though. Instead, he needed someone to help him write up some case studies of some projects he did with his clients. I told him upfront that writing case studies is not something I’m familiar with, but that didn’t change his mind about working with me. Awesome. Fast forward a few days, we had our first call to talk about how we were going to tackle the case studies. The age... (read more)

Author: Ellisen Wang

137. Business in a Slump? 13 Ways to Get Your Motivation Back
March 25, 2021


Tales from the Online Marketing Crypt #14 How to Dig Yourself (and Your Business) Out of a Downward Spiral In my previous Tales from the Online Marketing Crypt, I wrote about it being the one-year anniversary of COVID-19 hitting our world. I shared some of my thoughts on how much of a strain it has caused for most of us. I also revealed how I was the victim of identity theft not that long ago, and how it devastated our lives, forever changing the trajectory of what was to come. In fact, if it wasn’t for that insidious crime, eVision Media would not have been formed. I wo... (read more)

Author: Susan Friesen

138. A healthy communication is always a key for any work
March 24, 2021


As we all know the importance of having video marketing as the primary source of marketing strategy for every company. Many of organizations are still not using video marketing but it is high time for them start using the same and when we start using the same then we get know the efforts and hard work required to make a good video. It makes the visitors to get converted into the customers.When we talk about video production then it’s not a simple process like just recording a video and uploading the same. There are many things that you need to consider and first of all is to hire a good video ... (read more)

Author: Pushpa Srivastava

139. One of the most shocking deals I heard a couple made to each other
March 23, 2021


I once met a man. He was one of the few businessmen I know who reached some level of success in the network marketing industry. One day, while we were walking home together, he was telling me a story about him and his wife. He made an interesting deal with her when they started dating. He told her that if she paid for everything (All the bills on their dates and whatnot), then he’ll return the favor when they get married. ‘Till this day, he’s still married to her and pays for everything. She doesn’t have to spend a single penny of her own hard-earned money. If you... (read more)

Author: Ellisen Wang

140. "If you can't export your info, you don't own it."
March 22, 2021


I honestly don’t remember where I heard this from, but it was written down on my long list of email ideas. But this short quote has to do with where you build your business. Nowadays, social media marketing is one of the go-to strategies to promote yourself and your business. Influencers have built a following of hundreds of thousands, even millions of people on platforms like Instagram and TikTok.. Online business owners commonly build their audience on platforms like Facebook and YouTube. But is there any way to export your audience’s data and use it for future marke... (read more)

Author: Ellisen Wang

141. Versatile Use Of Ready-Made Steel Beams For Designing Your Building
March 21, 2021


The development has extended a long way. The utilization of metal and steel in the private and business areas is a required choice for improving the strength and value of homes or modern units complex. The presentation of steel bar structures for relative extension of the structures with modernized strategies and building plans is a typical practice in the business. Considering the aspect of expenses steel price in Nepal is much reasonable along with good quality steels. The utilization of underlying bars to deal with the virtual strength of structures completely relies upon the client'... (read more)

Author: Anish Sah

142. Why it's not a good idea to publicly share your business income
March 20, 2021


A while ago, one of my former business coaches started her own podcast. As much as I am a fan of the work she does for her clients, I have to admit, I don’t tune into her podcast too often. It was just recently that I listened to two of her latest episodes. The first episode was about her thought process behind why she quit abruptly drinking alcohol (She was a huge champagne lover). In the second episode I listened to, she talked about why she stopped sharing her income publicly, which was the episode I found more interesting. So let’s talk more about it. Long sto... (read more)

Author: Ellisen Wang

143. It's as if they have no shame at all
March 19, 2021


You know, for every phony Internet Business Mentor, there’s at least one person out there trying to expose them for who they really are. They may not be as big as the IBMs they’re going after, but they definitely have a presence on the Internet. You just need to know where to look. I come across some of them mainly on YouTube and Instagram. There is one of them on YouTube, named Coffeezilla, that I check in from time to time. And not too long ago, he posted an interesting video. Here’s the story: For the last two years, he’s been making videos exposing these Inter... (read more)

Author: Ellisen Wang

144. Is Your Business Brand Identity Memorable Enough?
March 18, 2021


5 High-Impact Tips to Creating a Unique Brand Identity When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors? When building a memorable business brand, these are important questions to consider; otherwise, you risk losing valuable business because your brand isn’t differentiated enough from others who are going after the same target audience as you.  Your brand should invoke an identity, an emotion, characteristics and something that makes you, you... (read more)

Author: Susan Friesen

145. Vlogs are just like reality TV, except without the ridiculous drama
March 17, 2021


I remember at one point in the YouTube space, vlogging was a huge thing. And ‘till this day, it’s still a common thing for content creators to do. But what’s not as common is finding content creators who release vlogs almost, if not every single day. Yes, all 365 days in a year. And I understand why it’s not common for content creators to release daily vlogs. It just takes a lot to keep up with that. They constantly have to talk to a camera, which isn’t enjoyable for some of them because they feel like they’re unable to live in the moment. They also have to do a l... (read more)

Author: Ellisen Wang

146. Things You Should Avoid in Your Explainer Videos
March 17, 2021


Video marketing is one of the best ways of marketing in today’s time. We all are aware of the situations outside; people are going out with precautions but not everyone is going out and many are still working from home and in this time video marketing has came out as a bonus for the business owners to reach out to their customers in the best possible where they can make a connection with the customers.One of the most common type of video is explainer video, explainer videos are commonly used because it gives you a way where you can explain about the product or the business you are doing. This ... (read more)

Author: Pushpa Srivastava

147. How do implant doctors use dental laser effectively?
March 16, 2021


In the field of oral implantology and its surgical procedures, the dental laser offers numerous advantages over conventional tools. In particular, the bactericidal and cutting properties of the dental laser allow the implant surgeon to treat in a more flexible, efficient, minimally invasive, and rapid manner and to meet the patient's requirements for a rapid post-operative recovery and reduced pain. Continuous and stable soft tissue support is necessary for the long-term success of the implant. The main aim is to improve the condition of the soft tissue around the implant, which includes:... (read more)

Author: jason steve

148. Why Your Business Needs A Proper Video Marketing Strategy
March 11, 2021


It’s really a high paced world that we live in and everyone is really busy which means its easy to ‘show’ than to ‘tell’ and its lot easier for them to ‘see’ than to ‘read’. This kind of evolution has made the job of video marketers tough forcing the need to create short and compelling ways for promoting materials. Memory of the audiences that want to see them and buy goods is quite short laying scopes for video materials to invade the field of marketing. Now creating compelling video is not that easy and which is why you should approach a production company.Video Content Vs Text FormatWhen it... (read more)

Author: Pushpa Srivastava

149. Why you might as well get used to content creation
March 11, 2021


I once heard this sentence that couldn’t be more true. “If you’re in a business, there’s no way around creating content.” Think about it, whether you’re in a brick and mortar business or an online business, you’re going to need to create content to put yourself out there. What do all businesses essentially need nowadays? A website, and a website has content in it. It has a homepage, an about page, and if it sells products, product descriptions, landing pages, and so on. And if they don’t have a website for whatever reason, which is never good, then they most likely hav... (read more)

Author: Ellisen Wang

150. People nowadays would much rather listen to cover songs than original music
March 09, 2021


A few weeks ago, I attended a virtual Chinese New Year event hosted by a school club that I’ve been a part of since 2019. Though, it wasn’t the same as hosting the event in-person, it was still fun. There were plenty of activities to keep us, the virtual audience, entertained. There were games, dancers and singers performing. Actually, one of the singers that performed was in an interview that I listened to a few days ago. At one point during the interview, he and the interviewer were discussing today’s music content on YouTube. They were specifically talking about sin... (read more)

Author: Ellisen Wang



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