Marketing Articles and Ezines

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151. A Money-Sucking Blind Spot Most Entrepreneurs Have (And How to Avoid it) July 15, 2021 Tales from the Online Marketing Crypt #21 4 Questions That Will Save You Time, Energy and Money On Your Website While I was pregnant with my son, I knew I wasn’t going to go back to my job after he was born. So, just like a typical entrepreneur, I immediately began to work on starting my own business. I partnered with my neighbour, Bridgette, who had great artistic talent. We founded Brisanna Craftworks – a country craft business specializing in dried florals, fabric albums, and a variety of Christmas ornaments. That first Christmas we decided to have an open house to show off our ... (read more) Author: Susan Friesen

152. I finally started investing July 15, 2021 I’ve been working on something for the past few months. Something I kick myself for not starting earlier. And that is, building my investment portfolio. For the longest time, I’ve just been letting my dollar dollar billz sit in my bank account while they’re earning me 0.000001% interest. I already set up my emergency funds and still had some money leftover. So I thought, “Why not invest the rest?” Before I invested a single penny, I told myself to play the long term game. I assumed doing anything outside of that will end up screwing me over. And I know I’m no... (read more) Author: Ellisen Wang

153. Who would be more likely to be accepted to sit at the cool business kids' table? July 14, 2021 The two people I’m comparing today are: Jeff Bezos and Elon Musk Let’s examine them both. First up, the world’s richest man, Mr. Bezos. He seems like the typical C-suite executive. He’s almost always in a suit and keeps his interviews professional. And as you can probably tell by the way he runs Amazon, this guy is all about keeping things efficient, even if it’s at the expense of their employee’s well-being, apparently. If you’re a warehouse worker and your feet’s in pain from walking all shift long? No problem, there are some vending machines placed inside the building th... (read more) Author: Ellisen Wang

154. LASER ASSISTED EXCISION OF A GINGIVAL POLYP July 13, 2021 INTRODUCTION: Gingival polyps, are focal fibrous hyperplastic lesions, also known as, localized gingival enlargement or “epulis”. The primary reason for the occurrence of a gingival polyp or epulis is attributed to local factors such as caries, calculus and tooth malposition. TREATMENT MODALITY: A surgical excision can be performed using a periodontal knife/scalpel/rotary coarse diamond burs/ electrocautery etc. But these techniques are prone to side effects and complications like surgical trauma, postoperative pain, swelling, bleeding after excision and poor patient acceptance. Aft... (read more) Author: jason steve

155. Freebie seekers continue to infest Facebook July 12, 2021 About one or two years ago, I used Facebook ads to promote my opt-in page and attract some new subscribers. I remember one special individual couldn’t resist to post a comment and wrote: “Have to agree to receive promotional emails, no thank you…” What did he think I was, a charity? Heck, even charities probably send promotional emails, or even physical mail pieces to collect more donations. But obviously, I’m not a charity. I’m in the copywriting business. And like everyone else in business, my goal is to earn money. Everyone and their grandmothers should kn... (read more) Author: Ellisen Wang

156. iOS 15 is going to disrupt email marketing, but here's why you shouldn't worry July 08, 2021 There’s been a lot of panic going on in the marketing world lately. Specifically about Apple’s new iOS 15 update. They say the new update includes “Mail Privacy Protection,” which will basically not allow email marketing softwares to track open rates. And that is going to disrupt the ways of email marketing because open rates have been one of the main ways people measure the engagement of their email lists. But from what I heard, click rates are still trackable. And while I did say it’s going to disrupt the way people do email marketing, I don’t think it’s going to be the e... (read more) Author: Ellisen Wang

157. Personal Branding Strategies for Women in Business July 08, 2021 How a Personal Brand Plan Benefits Your Business Brand You don’t get a second chance to make a first impression. Truer words were never spoken, and they apply to both you and your business. If you’re a store owner, for example, you know that if someone has a negative interaction the first time they visit, they’re going to walk right out, and likely never come back. They might even tell a few friends. But if they have the time of their life on their first visit to your store, you’ve got a loyal customer for life. And again, they might even tell a few friends. But what a... (read more) Author: Susan Friesen

158. Why motivational speech videos often fail July 07, 2021 Nowadays, there are thousands of motivational speech videos on the Internet. Usually, they have inspirational music playing in the background and there’s a man or woman making a speech with a positive attitude. And yes, they do a great job of giving people a boost of motivation. But motivation is just an emotion. And like all emotions, they’re temporary. One day, you can feel an intense motivation to do something. The next day, you’re back to your normal self and don’t feel like doing that thing anymore. Out of all the motivational videos I listened to, there have been... (read more) Author: Ellisen Wang

159. FBI's grand marketing scheme that led to over 800 arrests July 06, 2021 Here’s an interesting, and ironic, story I recently heard. For the longest time, criminals have been using privacy phones to talk to their associates about their illegal, underground business. They heavily relied on Phantom Secure, a company that provides privacy phones specifically for drug traffickers. These phones had no built-in GPS, no apps to potentially track any data, and all messages were routed through proxies before they were sent, which masked their locations. What was special about the Phantom Secure phone was that it had a killswitch feature. So if any law enf... (read more) Author: Ellisen Wang

160. Tales #20: 3 Hard Truths About Your Online Business Presence July 01, 2021 Tales from the Online Marketing Crypt #20 Busting the Fairy Tales You Keep Being Told to Do We’ve been living in a fairy tale this past week. Well, more like a nightmare with this scorching heat that has engulfed the Pacific Northwest with record-breaking temperatures! When I was younger I couldn’t handle the heat at all. I was prone to heat exhaustion – and that was in temperatures nowhere near the heat we just experienced! Back then, it was standard to earn a summer income picking berries at a local farm. I wasn’t too fond of picking strawberries because we’d have to craw... (read more) Author: Susan Friesen

161. ROOT CANAL DISINFECTION IN PERMANENT TOOTH USING LASER DURING ROOT CANAL PROCEDURE/ENDODONTIC TREAT June 30, 2021 Introduction- The main goal of endodontic treatment is the effective cleaning of the root-canal system and preventing the reinfection. Traditional endodontic techniques use mechanical instruments and chemical irrigation to shape, clean and completely decontaminate the endodontic system. The complexity of the root-canal system is very well known with added fact that most of the NiTi (Nickel-Titanium) instruments work on the center body of canal leaving behind fins, isthmus, cul-de-sacs all untouched. These left out spaces harbour tissue debris, bacteria and their by-products and this insufficie... (read more) Author: jason steve

162. Video for Instagram: How to Choose Between a Post, a Story, a Reel, and IGTV? June 29, 2021 Instagram is one of the most used social media platforms nowadays. It proves to be one of the best social media platforms for video contents because it keeps rolling out new features consistently. It’s getting difficult to distinguish between the video options. When you want to share a video on Instagram, you have options to share it as a post, or a reel, or a story or as an IGTV post. Over 1 billion users are actively using Instagram. Most of them are video-centric. Instagram established a solid corner of the market with options like IGTV, Reels, stories, and posts. So, we’ll learn in details... (read more) Author: Pushpa Srivastava

163. Want to make yourself look rich? June 24, 2021 Forget about actually making money. Here are a couple of things you can do instead to effortlessly make yourself look rich: 1. Buy some wine bottles and carefully change the years to make them look older, and more expensive than they actually are. 2. Spray paint your credit card black to make yourself look financially exclusive. 3. Start sealing your envelopes with wax. 4. Wear a monocle. 5. Go to the bank and exchange a $100 bill for 100 $1 bills. Take a video of yourself spreading the bills out like a fan, and post that on social media. 6. Always eat your m... (read more) Author: Ellisen Wang

164. How We Showed One Vancouver MedSpa It IS Possible To Find a Great, Trustworthy Marketing Agency June 24, 2021 Like we list on our website, our Canadian-based agency provides just about every service you could require for digital marketing: logo and graphic design, custom website design and development, SEO and SEM marketing, social media marketing, content writing, copywriting, newsletters, and strategy consulting (phew!). But sometimes it seems like I could add another service to that list: digital therapist. That’s because so many of our clients come to us after getting burned by other agencies or web developers. They’ve often spent a fortune on a website that doesn’t represent their ... (read more) Author: Susan Friesen

165. The lesson behind David Schwimmer's success with Friends June 23, 2021 I used to watch Friends as a young kid. It was one of the first American sitcom shows I enjoyed watching, even though I didn’t understand what was going on half the time. And recently, the Friends Reunion special episode was released so there has been a lot of hype around that. But I don’t want to talk about that episode itself. I want to focus on one specific cast member. And he is none other than the one who played the intelligent, yet silly paleontologist, David Schwimmer. Fun fact: David Schwimmer originally wasn’t supposed to be a part of the show. At fi... (read more) Author: Ellisen Wang

166. Why I'd never want to experience what it's like being an entertainment celebrity June 22, 2021 Maybe if I was offered to experience what it’s like for one day, I’d try it. But overall, my answer is no. And my main reason why? I wouldn’t want to deal with the attention of the public. Although it may feel good to be recognized by random people, it comes with downsides. And to me, the downsides outweigh the upsides. Those downsides include, but aren’t limited to: 1. Lack of privacy Strangers in public will want to either talk to me, or take pictures with me, or of me. If they’re really crazy, they may even show up to my house unannounced. 2. Constant... (read more) Author: Ellisen Wang

167. Types of Video Marketing You Can Implement Now June 22, 2021 In 2021, viewers prefer to watch more video content than before.  Over the past few years, video marketing delivered best result than any other marketing strategies.  It is the most effective strategy you can use in order to engage with your audience. Nowadays most of the people are using Smartphone and they love to watch videos instead of reading an article. Video must be engaging and informative that people attract towards it.Let’s focus about some facts: -• 85% internet users in USA prefer to watch video content every month.• In 2021, an average person is spending 100 minutes dail... (read more) Author: Pushpa Srivastava

168. Do this sales tactic if you love to be deceitful and shoot yourself in the toe June 21, 2021 If you’ve ever been to Times Square, then you know there are a lot of interesting things happening on the streets. You have the street performers. The naked women with body paint. A naked cowboy playing a guitar. A person dressed up as the Statue of Liberty. And you have people dressed up as different cartoon characters. Speaking of, I had an incident with those people back in 2016. Here’s what happened. I was roaming around the streets of Times Square while waiting for a friend to arrive. All of a sudden, I saw Olaf from Frozen and Minnie Mouse approach... (read more) Author: Ellisen Wang

169. FRENOTOMY USING DIODE LASER June 21, 2021 Frenum is an anatomic structure formed by a fold of mucous membrane and connective tissue fibers that attach the lip and cheeks to the alveolar mucosa, the gingiva and the underlying periosteum. Placek et al. have classified frenum depending on the extension of attachment of fibers, (1) Mucosal: when the frenal fibers are attached up to mucogingival junction, (2) Gingival: when fibers are inserted within attached gingiva, (3) Papillary: when fibers are extending into interdental papilla, and (4) Papilla penetrating: when the frenal fibers cross the alveolar process and extend up to palatine pa... (read more) Author: jason steve

170. Cheap Translation Services June 18, 2021 Earning money is not easy, but saving it is even harder if you are an adult. There is a new expense every day. However, this does not stop people from looking for cheaper options. When someone is in need of linguistic assistance, they look for cheap translation services so they can save money. But it is important not to compromise on quality when looking for cheaper alternatives. Languages are complex, which is why translations are not easy. If you are going for cheap document translation, it is important to check other factors, too, so you don't end up with incorrect translations. Affor... (read more) Author: Certified Translation

171. How a Family of Deer Created a Client for Life June 17, 2021 Tales from the Online Marketing Crypt #19 7 Ways to Build Strong Customer Loyalty Several years ago I was looking for a new place to live. One day I asked my mom and girlfriend to accompany me and my real estate agent here in Abbotsford, Rod Poole, as we went to look at options.  Back then, the agent would typically line up several places to see in one afternoon tour, (which apparently has completely changed!).  The first place we looked at was a definite option to consider. But, of course, not one to make any rash decisions, we moved on to see 3 or 4 more other places.  ... (read more) Author: Susan Friesen

172. Are low production quality content more valuable? June 17, 2021 Oftentimes, we associate high production quality videos with high value. But that’s not always the case. There’s a lot of phony Internet Business Mentors that pump out content with high production value (Content that they copy from other content creators I should add) to overcompensate for the fact that their paid products don’t live up to their hype. In fact, I’ve seen a lot of low production value content that’s much more valuable. I’ll give you some examples. The master email copywriter, Ben Settle, is known for creating a lot of video content just by using his phon... (read more) Author: Ellisen Wang

173. Cantonese Translation June 17, 2021 The Cantonese Language: Cantonese is a variety of Chinese and is primarily spoken in China, Hong Kong, and Macau. It has nearly 80 million native speakers. Although Mandarin is the language of the majority of the Chinese population, Cantonese is still one of the popular languages of Asia. When people are traveling to Hong Kong, whether for business or pleasure, they need the help of linguistic experts to get Cantonese translations of their documents. But only the most qualified professionals can provide you with accurate language solutions. You cannot turn to Google Translate or a bilingual f... (read more) Author: Certified Translation

174. Breaking down this LinkedIn user's argument on data privacy June 16, 2021 Privacy has been a big topic of conversation online, and I’ve been seeing more of it recently especially on Linkedin. Take this random popular post, for instance, which is an analogy to big tech and how they use our data: ---------- Imagine inviting a business partner for dinner in your home. During the entire dinner, they constantly try to sell you their products or services. More so, whenever you aren’t looking, they’re taking pictures of every corner of your home, sneaking into your bedroom and combing through your drawers and personal belongings. If and when you confront th... (read more) Author: Ellisen Wang

175. Birth Certificate Translation June 16, 2021 The internet has made us dependent on it in a way that we think we can do the job of the experts too. People can look up the tutorial of anything nowadays. They can also find templates of different documents easily. This is why when a person is applying for US immigration; they are more likely to look up a birth certificate translation template USCIS than to find a qualified professional for the task. They forget that a government agency would not appreciate receiving a filled-out template. It is very important to provide the right documents to the authorities if you want them to accept your a... (read more) Author: Certified Translation

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