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Marketing Articles and Ezines

Marketing

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Showing 176 to 200 of 500 Articles in Marketing.
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176. Why people are so addicted to reading YouTube comments
April 30, 2021


One thing that’s great about the Internet is that it allows the most weird and humorous people to anonymously express themselves. And one of the most common places to do that is the YouTube comments section. Oftentimes I catch myself skimming through the comments before I even start watching the actual video. I remember coming across one of those public child-shaming videos. In the video, the mother was asking her teenage son to help her with something. To which the boy responded, “Not now. I’m busy reading YouTube comments.” Of course, like all public child-shaming videos endin... (read more)

Author: Ellisen Wang

177. How to take over an entire planet without force
April 29, 2021


Let’s go back to Doctor Who for a second. I’ve been catching up on the newer seasons lately and as always, they were as enjoyable as ever. At least, until season 11 and 12, when new writers took over. I don’t know what they did, but the show just doesn’t feel the same anymore. You know something’s wrong when you’re watching a show and you don’t get the temptation to binge-watch. But prior to that mess, there’s a certain episode I want to talk about. It starts off by introducing new villains that call themselves the Monks, who are shapeshifters that made themselves appear as... (read more)

Author: Ellisen Wang

178. The company that tries to lure new customers in with $100 gift cards
April 27, 2021


I had a pretty interesting morning a few days ago. My grandpa recently moved to his new apartment and he was given instructions on how to set up the electricity and phone line. He asked my mom to help set everything up, and later on, she asked me to help out since her English fluency isn’t the best. She told me she was on the line with a Verizon salesperson. Now during the phone call, there were a few suspicious red flags that came up: 1. The person on the line who sounded like he’s from India, named Chris which I doubt is his actual name, said I was eligible to win a ... (read more)

Author: Ellisen Wang

179. The things that men do thatll get them no action
April 26, 2021


Buzzfeed cranks out some pretty entertaining content. I found this one particular article that I had fun reading. It was called, “Women Are Sharing The Things Guys Do That Turn Them Off Immediately And It Is All The Truth There Ever Was.” Some of my favorite quotes that were listed are: "Saying they don't order 'girly' drinks. Instead of making them look manly, it just makes them look insecure." I touched upon this a little bit in an email I wrote last year with the subject line, “My relationship with alcohol.” If I had to choose one alcoholic beverage to drink for the... (read more)

Author: Ellisen Wang

180. A powerful tool that'll help you write thousands of words worth of content in just minutes
April 25, 2021


Recently, I’ve been seeing people promote a new AI writing software on the copywriting block. I’m seeing it everywhere on Facebook, YouTube, and in my email inboxes. When I saw it in action, man, was I impressed. At the speed that it operates, you can write three or four long articles in a day. Someone even wrote and published an entire book in just one week. Heck, I can use it to write my emails in under two minutes. I admit it, it’s a powerful tool and has the potential to wipe out those who create content as a living, but not completely. After reflecting, a few... (read more)

Author: Ellisen Wang

181. How To Boost Sales Using Instagram Stories
April 25, 2021


Instagram stories are 24-hour-only posts that appear in the avatar icon on an Instagram profile; they're a fun, engaging, and snappy way to present content while also increasing brand awareness. Used effectively, Instagram’s stories can be instrumental in boosting your businesses engagement rate and, in turn, sales. Let’s walk through some of the best ways to use this feature to your advantage: Post content from behind-the-scenes. Show your audience a behind-the-scenes look at your company and a regular day at the office. Show off a behind-the-scenes look at what happens on a daily... (read more)

Author: Guy Holmes

182. The wrong way to be inspired by other people's content
April 23, 2021


More than once, I’ve seen instances where these social media famous Internet Business Mentors were caught copying other people’s content. And if you hung around the Internet marketing community for a good amount of time, then you’ve probably heard of these business mentors whose names I will not mention. There have been two cases that I recently heard about this issue: The first case takes place on YouTube and a lot of people don’t realize there’s a huge plagiarism pandemic going on in that space. People have made videos showing their viewers that these Internet Business Mentors... (read more)

Author: Ellisen Wang

183. When Impatience Can Lead to Business Success ... Or Failure
April 22, 2021


Tales from the Online Marketing Crypt #16 How the Gurus Are Setting You Up for Failure in Your Business (If You Let Them) I am the impatient type of person. The moment I decide on what needs to be done, I want it done NOW! Not tomorrow. Not next week (heaven forbid!) Ideally, it should have been done yesterday if I had things my way. I’m sure I drive my team batty with my unrealistic expectations, but you know what? It’s a big reason why we are still thriving after 18 years. You see, my impatience is to your benefit when it comes to our level of customer ... (read more)

Author: Susan Friesen

184. The case behind social media addiction
April 21, 2021


Not sure why this randomly popped into my mind. But back in my high school days, I used to take the bus to school. During that time, that was also when everyone started to upgrade to smartphones. And I really started to notice how often people check their phones. Having a high school mentality at the time, I just thought those people were just super popular and were constantly texting others. Seeing that used to make me feel a little lonely and jealous on the inside. But now? I’m happy people don’t constantly bother me through text. More quiet time for me. Anyways... (read more)

Author: Ellisen Wang

185. Words of wisdom from the self-proclaimed fastest BK employee
April 20, 2021


Let’s travel back once again to the days when I worked my first job at Burger King. I vividly remember my second day at work. It was a Saturday afternoon, which meant it was rush hour. Lines were long, orders were flooding in, everybody in the kitchen was running around (Not literally), and cashiers in the front were demanding the customers’ food. And as an inexperienced worker being thrown into the rush hour fire, I was struggling to keep up. I remember the general manager asked for “a classic.” “A classic? What’s a classic?!” I thought. Turns out “a classic... (read more)

Author: Ellisen Wang

186. Email copywriting lesson from the ancient Time Lord
April 19, 2021


One of my all-time favorite TV shows is Doctor Who. It follows the adventures of The Doctor, who is part of an extraterrestrial race called the Time Lords, throughout different parts of time and space. Usually, he travels with a companion in his TARDIS, a hybrid time machine and spaceship that looks like an ordinary police box, and together they fight enemies, save people, and sometimes entire planets. What’s also interesting about Time Lords, aside from the fact that they can travel anywhere in space and time, is that they have regeneration powers. Meaning, when they’re ab... (read more)

Author: Ellisen Wang

187. Laser therapy for peri-implantitis
April 19, 2021


It is well known that the popularity of oral implants is increasing every year as people's living standards improve. The number of patients with peri-implantitis has increased rapidly in recent years due to the treatment conditions and the lack of awareness of patient protection at a later stage. If peri-implantitis is not treated promptly and effectively, it can lead to the loss of the implant. Peri-implant infections have a similar etiology to periodontal infections, so is the treatment similar? Conventional treatment options for peri-implantitis without flap reversal have a poor ... (read more)

Author: jason steve

188. It must be nice to be a technology entrepreneur
April 16, 2021


One of the great benefits that technology entrepreneurs have is their ability to create any kind of software they want. They can create their own mobile app. If they’re sick of the giant social media platforms, they can start their own platform. They can start their own hosting service, website builder, landing page and sales funnel builder. Not to mention their own email marketing and CRM softwares too. Basically, any tool that you would use to run an online business, they can create. I met someone from a networking event two years ago who did just that. A very s... (read more)

Author: Ellisen Wang

189. 2.6 millions followers and still failed to sell 36 pieces of merch
April 15, 2021


I heard from a little email birdie that there’s an Instagram influencer who tried to launch a merch line last year and failed miserably. Here’s the story: There’s a young woman who rose to social media fame with an Instagram following of over 2.6 million people. She started working with a company to help her create her own merch line. The deal was in order to continue working together, she needed to sell a minimum of 36 pieces, which she couldn’t achieve. According to what I dug up myself and what other people have said, there were two main reasons why it failed: 1. Th... (read more)

Author: Ellisen Wang

190. Advice for this noble, mission-driven client
April 14, 2021


I once helped a client with some web copy, specifically her site’s ‘About’ page, and she needed some advice. But before I get into that, here’s some background info: This particular client runs, in my opinion, a pretty noble mission-driven business. She provides travel planning services for people to visit the lesser known areas of a country rather than the mainstream tourist attractions. And she does it not just because she wants to give people great travel experiences, but to support the local foreign areas too. The way her ‘About’ page was written sounded like her b... (read more)

Author: Ellisen Wang

191. I want to shake the hand of the copywriter behind this company's ads
April 13, 2021


One thing I miss about taking public transportation is the ads I see. One of my all-time favorites? The Oatly oat milk ads. They’re so simple, so consistent, and so humorous that makes them so memorable. I’ve seen ads that said: “You actually read this? Total success.” “Oatmilk ads in trains that give you something to read so you don’t have to make unnecessary eye contact with complete strangers are so convenient.” “We spent an insane amount of money on this fancy billboard. Hope someone interested in oat drink sees it.” I’m sure they run a serious busin... (read more)

Author: Ellisen Wang

192. YouTube Video Production | Build Your Engagement
April 12, 2021


Including video does not mean that shoot a video and then it will be kept here & there. Video marketing is the best source because in today’s time everyone is going online & digital. Please spend more time on social media and that is the best platform to target the people.When we talk about social media in reference of video then no one can ignore the best video platform that is YouTube. YouTube is the world’s second largest search engine after its parent company Google.More than 80% people watches video on YouTube. To create an engaging video on YouTube is worthy.

(read more)

Author: Pushpa Srivastava

193. Why you shouldn't give a flying fork about pleasing every single customer
April 12, 2021


There’s a lot to love about the British chef, Gordon Ramsay. He has incredible cooking knowledge and he’s very clever with his insults, not only to his student chefs, but to his customers too. At least the way he portrays it in the reality cooking competition show he hosts, Hell’s Kitchen, he just doesn’t give a flying fork when customers complain to him directly. I know that it’s all an act. He mentioned the way he interacts with his students is much less angry off camera. I’m sure that applies when he interacts with customers too, but he’s got the right idea. The motto, ... (read more)

Author: Ellisen Wang

194. How to "architect" good emails
April 09, 2021


I once watched a video about a person who talked about his experience studying architecture in his undergraduate program. After watching it, the main thing I learned was: “Form follows function.” It’s a quote that you’ll apparently hear quite commonly in the architectural space. It basically means the shape of the building should relate to its intended interior purpose. Or to look at it another way, when architects start designing their new building, it’s important that they think of the people first. Here’s what I mean. If you have a building that’s uniquely shaped, i... (read more)

Author: Ellisen Wang

195. Some lessons I learned from my journey to become a hobby-level music producer
April 08, 2021


One of my associates just finished revamping a platform she’s been building for the past two or three years. It was originally a platform for freelancers similar to Upwork and Fiverr, but that concept went in a completely different direction too. Ever since I was introduced to the platform, I’ve been regularly contributing blog posts, at least until the platform went under construction. But recently, it had its grand re-opening and I submitted my writing piece for the first time in over one year. This time, I wrote my piece on my music production journey, which included the... (read more)

Author: Ellisen Wang

196. Why I Find Cold Emails Hot Now
April 07, 2021


I usually don’t talk about this, but I guess today is the exception. Somebody once asked me, “What makes an effective cold email?” Now, I’m no expert on cold emails. But when I wrote a cold email series for a client months back and saw some results, that made me want to start studying cold emails. So when I answered the question, I made two points. 1. It had to be attention-grabbing. 2. It had to be different. I didn’t say it at the time, but a third thing I should’ve mentioned was to make the email about the person you’re sending the email to. It’s obvious,... (read more)

Author: Ellisen Wang

197. Witnessing next level marketing
April 06, 2021


I recently witnessed one of the greatest song promotion campaigns ever. The artist starts off with a YouTube video titled, “Final song before I leave,” making people think he’s quitting the platform, but he later mentions that he’s leaving Earth. He ends the video by playing a demo of his newest space-themed single. Then his next few videos took place in what looks like a space station. Their viewers were confused if he actually went to space or not. People were discussing in the comments section whether his journey to space is real or not. They were looking up th... (read more)

Author: Ellisen Wang

198. Applications of Low-Level laser therapy in dental practice
April 06, 2021


Low level lasers, cold or soft lasers: These lasers do not produce thermal effects on tissues and induce photoreactions in cells through light stimulation which is called photobiostimulation. Power of these lasers is usually under 250mW. The main point differentiating low level lasers and high power ones is the activation of photochemical reactions without heat formation. The most important factor to achieve this light characteristic in lasers is not their power, but their power density for each surfa ceunit (i.e cm2). Density lower than 670mW/cm2, can induce the stimulatory ef... (read more)

Author: jason steve

199. I love a sport that doesn't require physical energy
April 05, 2021


One of my favorite sports of all all-time is archery. It’s one of the few sports that doesn’t require much physical energy, but that doesn’t mean it’s a difficult sport. If you’re familiar with archery, then you most likely know there are two different bows you can use: Compound bow and recurve bow. Compound bows are the ones that look more sophisticated and they’re easier to use. Recurve bows are the more traditional looking bows and they’re more difficult to use. I’ve tried both and regardless of which one you use, you need to be extremely consistent with your shooti... (read more)

Author: Ellisen Wang

200. The concept of post-TV show depression
April 04, 2021


I recently learned the concept of post-concert depression. It’s exactly what it sounds like, feeling depressed after going to a concert because you had so much fun and it makes it seem like your life is so boring outside of it. I noticed that the same thing can happen when you finish a TV show too. A few months back, I was introduced to a sci-fi crime show called Grimm. I was hooked onto the show after watching the first two episodes. For the next few weeks, I watched as many episodes as I could in a day. Most of the time, I was able to watch only two episodes a day. Someti... (read more)

Author: Ellisen Wang



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