Marketing Articles and Ezines

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201. Either McDonald's is smart or wicked May 12, 2021 One thing that’s mind-blowing is just how much of a presence McDonald’s has in the entire world. In the United States alone (Except for Montpelier, Vermont), they have over 14,000 restaurants. That’s about 4,000 more than the number of hospitals established countrywide. One interesting thing I recently learned about them is how they get us hooked into their world at a young age. Listen to this. There was an article written two months ago on Mashed titled, “The Dangerous Truth Lurking Inside Every McDonald's Happy Meal“ where a neuroscientist named Dr. Nicole Avena dove deep... (read more) Author: Ellisen Wang

202. Addressing another prediction from a self-proclaimed Internet marketing prophet May 10, 2021 I just saw this post on Facebook saying, “Info products are dead! Yes, this is what people in Germany are telling you right now. Everyone goes for HT (high ticket) coaching. What’s your opinion?” I’m glad you asked my fellow Facebook user. First of all, let’s first define what an info product is. According to a random website I came across on DuckDuckGo, Startupbros.com, this is their definition: “An information product (or info product) is any digital (I think physical should be included too) product that conveys knowledge or specific information, in the context of educati... (read more) Author: Ellisen Wang

203. Video Marketing Trends for 2021 - Predictions, Reality, and Further Expectations May 10, 2021 Video Marketing is an area where there are no boundaries. The deeper you go into it, the wider you think it is. The more new and trendy things you have in it. The more you add, the more diverse you will feel. The more you go into this field, the more different ideas you will get.This field has flourished to this day. This field is such that it is just as important to have more creativity because the more creatively you think about it, the more opportunities you will have and the ideas you get will also help you and your brand a lot.The trend of Video MarketingOne of the most trending forms of ... (read more) Author: Pushpa Srivastava

204. Settling the long ongoing Internet marketing debate once and for all May 08, 2021 The ultimate Internet marketing debate has been going on since the existence of Myspace probably. Which form of marketing is more superior, email marketing or social media marketing? This is no different than arguing which is better, old or new? Some say “old is gold,” but others will counter-argue, “old is not always gold, sometimes new is what to do.” This reminds me of a video I recently watched from a content creator named Dhar Mann. Long story short, it was about an interior design company figuring out how to better market themselves. They had a long dry spell of inbou... (read more) Author: Ellisen Wang

205. Ben Franklin helps people become better marketers from beyond his grave May 06, 2021 Ben Franklin wrote a short document on October 1730 called, “On Conversation.” I took a couple of minutes to read the document myself, and admittedly, it’s a bit of a heavy read. Luckily, a philosopher by the name of Jonny Thomson broke it down so we can digest the information better. He boiled it down to five major mistakes that’ll make you an unlikeable person, which are: 1. Talking too much Because nobody likes a chatterbox that doesn’t know how to shut his or her mouth. There are a few exceptions though. I personally know someone who can talk all day, but I do... (read more) Author: Ellisen Wang

206. The time of marketers getting their wallets fat from cookies may be coming to an end May 05, 2021 I’m not talking about the baked goods, silly. I’m talking about computer cookies. Computer cookies are pieces of data that track activities that you do on the computer like the websites you visited, the items you added to the shopping cart of an online retail store, saving login information, and other things of that nature. For marketers, they’re used to track their customers’ behaviors and run effective retargeting ads, which is why sometimes you see certain ads “follow” you around on the Internet. But now, companies are getting more strict on how they manage the data they... (read more) Author: Ellisen Wang

207. How Affiliate Marketing Can Enable You To Work From Home May 04, 2021 Most of us in our own homes are extremely happy. This is where all our comforts are maintained. Part of the daily grind of a career is going home. If you have children to remember, the challenge is even harder. All of us would like to work from home. We are much more relaxed and efficient. Nevertheless, very few daily occupations offer such versatility. They want workers to be supervised and monitored on-site. If you want to live from home, the affiliate marketing company might be the response. If you have a computer, there is no excuse why your home office can't become your new home busi... (read more) Author: joel ortiz

208. Captialism at its finest May 04, 2021 One of my friends shared some unfortunate news that he may lose his job because the company he has been working for was acquired by another well-established company. Here’s the story. The former CEO allowed a brokerage to invest in the company, and they seemed excited to start working together. A few years later, the brokerage company insisted on letting their sister company, an investment bank, get involved as well, and the former CEO approved it partly for nepotistic reasons. At the end of 2020, he gets a phone call from his lender saying that they sold part of his debt t... (read more) Author: Ellisen Wang

209. "Pretty Privileges" are invalid in business May 03, 2021 Back in the days when I was a naive teenager, I came across other like-minded teenagers who would complain about good-looking people, that they have unfair advantages in life. Apparently, there’s even a term for it, which is... “Pretty Privilege.” So what are some of the unfair advantages they were speaking of? Well, from my observations and word-of-mouth: 1. They have better chances of landing a job. 2. They’re more likable and get more attention (Which can be bad). But as a result… 3. They’re naturally more persuasive too. 4. They also have an easier t... (read more) Author: Ellisen Wang

210. Why people are so addicted to reading YouTube comments April 30, 2021 One thing that’s great about the Internet is that it allows the most weird and humorous people to anonymously express themselves. And one of the most common places to do that is the YouTube comments section. Oftentimes I catch myself skimming through the comments before I even start watching the actual video. I remember coming across one of those public child-shaming videos. In the video, the mother was asking her teenage son to help her with something. To which the boy responded, “Not now. I’m busy reading YouTube comments.” Of course, like all public child-shaming videos endin... (read more) Author: Ellisen Wang

211. How to take over an entire planet without force April 29, 2021 Let’s go back to Doctor Who for a second. I’ve been catching up on the newer seasons lately and as always, they were as enjoyable as ever. At least, until season 11 and 12, when new writers took over. I don’t know what they did, but the show just doesn’t feel the same anymore. You know something’s wrong when you’re watching a show and you don’t get the temptation to binge-watch. But prior to that mess, there’s a certain episode I want to talk about. It starts off by introducing new villains that call themselves the Monks, who are shapeshifters that made themselves appear as... (read more) Author: Ellisen Wang

212. The company that tries to lure new customers in with $100 gift cards April 27, 2021 I had a pretty interesting morning a few days ago. My grandpa recently moved to his new apartment and he was given instructions on how to set up the electricity and phone line. He asked my mom to help set everything up, and later on, she asked me to help out since her English fluency isn’t the best. She told me she was on the line with a Verizon salesperson. Now during the phone call, there were a few suspicious red flags that came up: 1. The person on the line who sounded like he’s from India, named Chris which I doubt is his actual name, said I was eligible to win a ... (read more) Author: Ellisen Wang

213. The things that men do thatll get them no action April 26, 2021 Buzzfeed cranks out some pretty entertaining content. I found this one particular article that I had fun reading. It was called, “Women Are Sharing The Things Guys Do That Turn Them Off Immediately And It Is All The Truth There Ever Was.” Some of my favorite quotes that were listed are: "Saying they don't order 'girly' drinks. Instead of making them look manly, it just makes them look insecure." I touched upon this a little bit in an email I wrote last year with the subject line, “My relationship with alcohol.” If I had to choose one alcoholic beverage to drink for the... (read more) Author: Ellisen Wang

214. A powerful tool that'll help you write thousands of words worth of content in just minutes April 25, 2021 Recently, I’ve been seeing people promote a new AI writing software on the copywriting block. I’m seeing it everywhere on Facebook, YouTube, and in my email inboxes. When I saw it in action, man, was I impressed. At the speed that it operates, you can write three or four long articles in a day. Someone even wrote and published an entire book in just one week. Heck, I can use it to write my emails in under two minutes. I admit it, it’s a powerful tool and has the potential to wipe out those who create content as a living, but not completely. After reflecting, a few... (read more) Author: Ellisen Wang

215. How To Boost Sales Using Instagram Stories April 25, 2021 Instagram stories are 24-hour-only posts that appear in the avatar icon on an Instagram profile; they're a fun, engaging, and snappy way to present content while also increasing brand awareness. Used effectively, Instagram’s stories can be instrumental in boosting your businesses engagement rate and, in turn, sales. Let’s walk through some of the best ways to use this feature to your advantage: Post content from behind-the-scenes. Show your audience a behind-the-scenes look at your company and a regular day at the office. Show off a behind-the-scenes look at what happens on a daily... (read more) Author: Guy Holmes

216. The wrong way to be inspired by other people's content April 23, 2021 More than once, I’ve seen instances where these social media famous Internet Business Mentors were caught copying other people’s content. And if you hung around the Internet marketing community for a good amount of time, then you’ve probably heard of these business mentors whose names I will not mention. There have been two cases that I recently heard about this issue: The first case takes place on YouTube and a lot of people don’t realize there’s a huge plagiarism pandemic going on in that space. People have made videos showing their viewers that these Internet Business Mentors... (read more) Author: Ellisen Wang

217. When Impatience Can Lead to Business Success ... Or Failure April 22, 2021 Tales from the Online Marketing Crypt #16 How the Gurus Are Setting You Up for Failure in Your Business (If You Let Them) I am the impatient type of person. The moment I decide on what needs to be done, I want it done NOW! Not tomorrow. Not next week (heaven forbid!) Ideally, it should have been done yesterday if I had things my way. I’m sure I drive my team batty with my unrealistic expectations, but you know what? It’s a big reason why we are still thriving after 18 years. You see, my impatience is to your benefit when it comes to our level of customer ... (read more) Author: Susan Friesen

218. The case behind social media addiction April 21, 2021 Not sure why this randomly popped into my mind. But back in my high school days, I used to take the bus to school. During that time, that was also when everyone started to upgrade to smartphones. And I really started to notice how often people check their phones. Having a high school mentality at the time, I just thought those people were just super popular and were constantly texting others. Seeing that used to make me feel a little lonely and jealous on the inside. But now? I’m happy people don’t constantly bother me through text. More quiet time for me. Anyways... (read more) Author: Ellisen Wang

219. Words of wisdom from the self-proclaimed fastest BK employee April 20, 2021 Let’s travel back once again to the days when I worked my first job at Burger King. I vividly remember my second day at work. It was a Saturday afternoon, which meant it was rush hour. Lines were long, orders were flooding in, everybody in the kitchen was running around (Not literally), and cashiers in the front were demanding the customers’ food. And as an inexperienced worker being thrown into the rush hour fire, I was struggling to keep up. I remember the general manager asked for “a classic.” “A classic? What’s a classic?!” I thought. Turns out “a classic... (read more) Author: Ellisen Wang

220. Email copywriting lesson from the ancient Time Lord April 19, 2021 One of my all-time favorite TV shows is Doctor Who. It follows the adventures of The Doctor, who is part of an extraterrestrial race called the Time Lords, throughout different parts of time and space. Usually, he travels with a companion in his TARDIS, a hybrid time machine and spaceship that looks like an ordinary police box, and together they fight enemies, save people, and sometimes entire planets. What’s also interesting about Time Lords, aside from the fact that they can travel anywhere in space and time, is that they have regeneration powers. Meaning, when they’re ab... (read more) Author: Ellisen Wang

221. Laser therapy for peri-implantitis April 19, 2021 It is well known that the popularity of oral implants is increasing every year as people's living standards improve. The number of patients with peri-implantitis has increased rapidly in recent years due to the treatment conditions and the lack of awareness of patient protection at a later stage. If peri-implantitis is not treated promptly and effectively, it can lead to the loss of the implant. Peri-implant infections have a similar etiology to periodontal infections, so is the treatment similar? Conventional treatment options for peri-implantitis without flap reversal have a poor ... (read more) Author: jason steve

222. It must be nice to be a technology entrepreneur April 16, 2021 One of the great benefits that technology entrepreneurs have is their ability to create any kind of software they want. They can create their own mobile app. If they’re sick of the giant social media platforms, they can start their own platform. They can start their own hosting service, website builder, landing page and sales funnel builder. Not to mention their own email marketing and CRM softwares too. Basically, any tool that you would use to run an online business, they can create. I met someone from a networking event two years ago who did just that. A very s... (read more) Author: Ellisen Wang

223. 2.6 millions followers and still failed to sell 36 pieces of merch April 15, 2021 I heard from a little email birdie that there’s an Instagram influencer who tried to launch a merch line last year and failed miserably. Here’s the story: There’s a young woman who rose to social media fame with an Instagram following of over 2.6 million people. She started working with a company to help her create her own merch line. The deal was in order to continue working together, she needed to sell a minimum of 36 pieces, which she couldn’t achieve. According to what I dug up myself and what other people have said, there were two main reasons why it failed: 1. Th... (read more) Author: Ellisen Wang

224. Advice for this noble, mission-driven client April 14, 2021 I once helped a client with some web copy, specifically her site’s ‘About’ page, and she needed some advice. But before I get into that, here’s some background info: This particular client runs, in my opinion, a pretty noble mission-driven business. She provides travel planning services for people to visit the lesser known areas of a country rather than the mainstream tourist attractions. And she does it not just because she wants to give people great travel experiences, but to support the local foreign areas too. The way her ‘About’ page was written sounded like her b... (read more) Author: Ellisen Wang

225. I want to shake the hand of the copywriter behind this company's ads April 13, 2021 One thing I miss about taking public transportation is the ads I see. One of my all-time favorites? The Oatly oat milk ads. They’re so simple, so consistent, and so humorous that makes them so memorable. I’ve seen ads that said: “You actually read this? Total success.” “Oatmilk ads in trains that give you something to read so you don’t have to make unnecessary eye contact with complete strangers are so convenient.” “We spent an insane amount of money on this fancy billboard. Hope someone interested in oat drink sees it.” I’m sure they run a serious busin... (read more) Author: Ellisen Wang

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