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Want to get your brand in front of thousands or perhaps even millions of people in a hurry? Viral marketing techniques can help take you to that new level! You don't need a huge budget, you just need a great idea that other people will find either fascinating, hilarious, touching but most of all MEMORABLE! Thrive is starting a new series on viral marketing. Here's lesson one coming at you ..... NOW! Number One: If They Can See It - You Can Sell It. So Be Visual. Make your iphone, ipad, digital camera or digital video camera your new best friend! Taking your message viral means you're going visual in a creative and visually appealing way! Be sure that whatever you are making visual closely connects with your brand (for more information on this, look under branding here on Thrive). Your blog or video has to support and reinforce your branding. Never make a video or include an image that compromises your brand in any way. Also, strive to be funny, pack your stuff with cool, useful information and aim for the element of surprise - the more surprise, the more likely it will go viral! (See Telekinetic Coffee Shop for an awesome example.) Here's a few examples of viral marketing videos that I think demonstrate 'visual' in a great way. Dumb ways to die Hyundai: A message to space One important take-away you should get from this, is that while a big budget helps (Hyundai), you don't necessarily need one to produce a funny, memorable, on-brand viral video (Metro). Looking for help to uncover your own brand or create your own viral video? Contact Joe Hines. This blog is written by Joe Hines, Lead Branding Architect at Professional Edge. Professional Edge is a marketing consulting firm focused on helping owners of small businesses develop more and better business relationships. You can find out more about us at Professional Edge. Joe also owns and operates A-Cubed Marketing Services, a virtual marketing services firm. We help our customers explain how they create value so they can sell more of their products and services. You can see examples of our work at A-cubed Marketing
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