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In Tips on Graphic Design, we hopefully gave you a few new things to think about when selecting a graphic design partner. Here comes part two and a few more things we’d like you to think about when considering whom you’ll work with to create your next print ad, website, brand or company logo, flyer or brochure, company stationery, retail branding motif and more! Out of the Box Thinker: Great graphic design is memorable. It makes you laugh or at least care about the message in the ad. It helps you see yourself as the driver of that sexy new automobile or sudsy hair shampoo or killer video game or …. Whatever! Great designers understand the brands they’re working on, understand their client’s strategy and business opportunities and have insanely great ideas that lead to …. Ka-Ching! Mo Money, Honey!! Imagery, color, shape, photos, illustrations, type face and on and one. They see things that others don’t and the difference means more money in the bank for you! “Get” Your Consumers or Customers: Ever notice that creative types typically seem to be having more fun? They’re a bit ‘quirky’ or ‘artsy’ but you know what? They understand people…. people of ALL types! And because they do, they know just how to relate your message, your proposition, your solutions for all those weird, wonderful people’s problems! Great Designers Hear You: Behind every great mind, there are multiple customers. Designers who don’t know how to ultimately find the point of compromise between what their creative instincts tell them and what their clients are demanding don’t stay designers for long. We call those types of designers starving artists. Look for a designer with the courage to present you out of the box thinking, but the wisdom to know when to pull it back a notch or two. Looking for great graphic design to help you set your business apart? A-Cubed Marketing, in Orange County, California works with small and mid-sized companies to help them sell more of their products and services. Contact Joe Hines. This blog is written by Joe Hines, Lead Branding Architect at Professional Edge. Professional Edge is a marketing consulting firm focused on helping owners of small businesses develop more and better business relationships. You can find out more about us at Professional Edge. Joe also owns and operates A-Cubed Marketing Services, a virtual marketing services firm. We help our customers explain how they create value so they can sell more of their products and services. You can see examples of our work at A-cubed Marketing
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