Amazines Free Article Archive
www.amazines.com - Monday, August 19, 2019
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133300)
 Advice (160835)
 Affiliate Programs (34733)
 Art and Culture (73674)
 Automotive (145656)
 Blogs (75032)
 Boating (9840)
 Books (17122)
 Buddhism (4124)
 Business (1328346)
 Business News (426309)
 Business Opportunities (366259)
 Camping (10960)
 Career (72696)
 Christianity (15840)
 Collecting (11636)
 Communication (115054)
 Computers (241950)
 Construction (38993)
 Consumer (49679)
 Cooking (17061)
 Copywriting (6566)
 Crafts (18204)
 Cuisine (7538)
 Current Affairs (20384)
 Dating (45774)
 EBooks (19685)
 E-Commerce (48196)
 Education (185186)
 Electronics (83491)
 Email (6390)
 Entertainment (159824)
 Environment (28933)
 Ezine (3039)
 Ezine Publishing (5446)
 Ezine Sites (1550)
 Family & Parenting (110898)
 Fashion & Cosmetics (196387)
 Female Entrepreneurs (11842)
 Feng Shui (130)
 Finance & Investment (310266)
 Fitness (105983)
 Food & Beverages (62858)
 Free Web Resources (7937)
 Gambling (30219)
 Gardening (25091)
 Government (10512)
 Health (629363)
 Hinduism (2205)
 Hobbies (44032)
 Home Business (91545)
 Home Improvement (251326)
 Home Repair (46121)
 Humor (4817)
 Import - Export (5450)
 Insurance (45126)
 Interior Design (29544)
 International Property (3484)
 Internet (190976)
 Internet Marketing (146315)
 Investment (22824)
 Islam (1167)
 Judaism (1356)
 Law (80461)
 Link Popularity (4591)
 Manufacturing (20839)
 Marketing (98754)
 MLM (14136)
 Motivation (18212)
 Music (27000)
 New to the Internet (9477)
 Non-Profit Organizations (4048)
 Online Shopping (129614)
 Organizing (7802)
 Party Ideas (11855)
 Pets (38081)
 Poetry (2234)
 Press Release (12671)
 Public Speaking (5618)
 Publishing (7523)
 Quotes (2407)
 Real Estate (126613)
 Recreation & Leisure (95261)
 Relationships (87452)
 Research (16157)
 Sales (80314)
 Science & Technology (110169)
 Search Engines (23447)
 Self Improvement (153092)
 Seniors (6230)
 Sexuality (35942)
 Small Business (49281)
 Software (82984)
 Spiritual (23462)
 Sports (116077)
 Tax (7658)
 Telecommuting (34064)
 Travel & Tourism (307228)
 UK Property Investment (3118)
 Video Games (13423)
 Web Traffic (11724)
 Website Design (56808)
 Website Promotion (36557)
 World News (1000+)
 Writing (35763)
Author Spotlight
AMIT TIWARI

Amit Tiwari is a Digital marketing expert with over 4 years of experience and a wide variety of know...more
ADRIAN JOELE

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
OLEG KOBETS

Oleg has been providing SEO, Copywriting and Content Management services for 10+ years. For the last...more
RAJESH THAPALIYA

I am in Nepalest tourism industery working since 2000 as a trekking porter to the senior tour leader...more
SHOVON JOARDER

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more


Pay Per Click Advertising: What Every Business Owner Needs To Know by Alfred Mears





Pay Per Click Advertising: What Every Business Owner Needs To Know by
Article Posted: 12/15/2018
Article Views: 1194
Articles Written: 135
Word Count: 516
Article Votes: 5
AddThis Social Bookmark Button

Pay Per Click Advertising: What Every Business Owner Needs To Know


 
Advertising,Internet Marketing,Marketing
Succeeding in business takes moxie, determination, industry knowledge, and a bit of “wildcatting”. It also means that you’re taking the time to understand how best to get your business’s name out there, which is where pay per click advertising, also known as PPC, comes into play. While some might argue that business is only about maximizing profits whenever you can, most big players understand making a big splash on the scene entails one important mantra: “You gotta spend money to make money.”

Herein lies why pay per click advertising seems like such a natural fit. In essence, PPC advertising is about paying a fee whenever one of their ads is clicked. Instead of relying on an organic/natural click to look at your business’s website, you’re banking on trying to get in front of a prospective client/customer in a meaningful way. Sure, you’re paying a fee just to get a prospective client/customer to possibly click on your website link, but you’re also hoping the visit results in a transaction that offsets the fee.

In short, PPC advertising is all about a return on investment, or ROI. What’s nice about pay per click campaigns is that they are a relatively straightforward way of getting in on the online advertising & marketing scene. All businesses have come to understand that if you don’t have an online presence, you might as well be invisible. PPC helps clear the way for businesses to not be lost in the shuffle.

However, as rudimentary as it may seem, there is a lot that goes into creating a killer pay per click advertising campaign. Even if a business owner has done well to delegate this type of work to his/her advertising & marketing department, they need to be in the loop. This can be a little tough because if they’re not well-versed in what PPC is and how it works, it can look a little like needlessly spending money from what are sometimes limited budgets.

Here are a few things business owners should know about PPC advertising:

  • Benefits Sales
  • Increases Leads
  • Promotes Brand

    It’s also important for business owners to know that there is more to it than just clicks. There is a need to establish keywords, which then leads into creating campaigns. This, in turn, becomes the basis for the actual ads, and it bears noting that none of this could be possible without some exhaustive work to help target the audience being defined.

    Finally, when it comes to pay per click advertising basics, it’s important for any business owner to be a proactive part of the campaign process. After all, it’s your knowledge and ingenuity that helped get the business off the ground in the first place, and it’s this same knowledge that can serve as the basis of a successful implementation of PPC strategy.

    Let pay per click advertising work for you by working with MindEcology, an Austin advertising agency that can help your business craft a PPC strategy that’ll conquer markets like Austin, TX, Dallas, TX, Denver, CO, and beyond.

    Related Articles - Pay per click advertising, PPC, advertising, marketing, business, platform, audience definition, targeting, demographics, keywords, campaign, strategy,

    Email this Article to a Friend!

    Receive Articles like this one direct to your email box!
    Subscribe for free today!

  •  Rate This Article  
    Completely useless, should be removed from directory.
    Minimal useful information.
    Decent and informative.
    Great article, very informative and helpful.
    A 'Must Read'.

     

    Do you Agree or Disagree? Have a Comment? POST IT!

     Reader Opinions 
    Submit your comments and they will be posted here.
    Make this comment or to the Author only:
    Name:
    Email:
    *Your email will NOT be posted. This is for administrative purposes only.
    Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
     
    Please enter the code in the image:



     Author Login 
    LOGIN
    Register for Author Account

     

    Advertiser Login

     

    ADVERTISE HERE NOW!
       Limited Time $60 Offer!
       90  Days-1.5 Million Views  

     

    Great Paranormal Romance

    World News


    LAURA JEEVES

    At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
    STEPHEN BYE

    Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
    STEVERT MCKENZIE

    Stevert Mckenzie, Travel Enthusiast. ...more
    JASON NG

    Jason Ng has a huge passion for the health and fitness industry as he strongly believes that having ...more
    GENE MYERS

    Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
    SUSAN FRIESEN

    Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
    LANCE CHAPMAN

    An experienced, resourceful and highly motivated IT professional, with a proven record of success in...more
    MICHAEL BRESCIANI

    Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
    NAIMA ROCCA

    Since Naima was a child, writing has been her passion. Influenced by her passion, she received both ...more
    LUMINHOME LIGHTING

    About Us Luminhome Lighting provide one-stop services in lighting design and manufacture of LED lum...more

    HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
    Copyright © 2019, All rights reserved.
    Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license