Amazines Free Article Archive
www.amazines.com - Monday, August 19, 2019
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133300)
 Advice (160835)
 Affiliate Programs (34733)
 Art and Culture (73674)
 Automotive (145656)
 Blogs (75032)
 Boating (9840)
 Books (17122)
 Buddhism (4124)
 Business (1328346)
 Business News (426309)
 Business Opportunities (366259)
 Camping (10960)
 Career (72696)
 Christianity (15840)
 Collecting (11636)
 Communication (115054)
 Computers (241950)
 Construction (38993)
 Consumer (49679)
 Cooking (17061)
 Copywriting (6566)
 Crafts (18204)
 Cuisine (7538)
 Current Affairs (20384)
 Dating (45774)
 EBooks (19685)
 E-Commerce (48196)
 Education (185186)
 Electronics (83491)
 Email (6390)
 Entertainment (159824)
 Environment (28933)
 Ezine (3039)
 Ezine Publishing (5446)
 Ezine Sites (1550)
 Family & Parenting (110898)
 Fashion & Cosmetics (196387)
 Female Entrepreneurs (11842)
 Feng Shui (130)
 Finance & Investment (310266)
 Fitness (105983)
 Food & Beverages (62858)
 Free Web Resources (7937)
 Gambling (30219)
 Gardening (25091)
 Government (10512)
 Health (629363)
 Hinduism (2205)
 Hobbies (44032)
 Home Business (91545)
 Home Improvement (251326)
 Home Repair (46121)
 Humor (4817)
 Import - Export (5450)
 Insurance (45126)
 Interior Design (29544)
 International Property (3484)
 Internet (190976)
 Internet Marketing (146315)
 Investment (22824)
 Islam (1167)
 Judaism (1356)
 Law (80461)
 Link Popularity (4591)
 Manufacturing (20839)
 Marketing (98754)
 MLM (14136)
 Motivation (18212)
 Music (27000)
 New to the Internet (9477)
 Non-Profit Organizations (4048)
 Online Shopping (129614)
 Organizing (7802)
 Party Ideas (11855)
 Pets (38081)
 Poetry (2234)
 Press Release (12671)
 Public Speaking (5618)
 Publishing (7523)
 Quotes (2407)
 Real Estate (126613)
 Recreation & Leisure (95261)
 Relationships (87452)
 Research (16157)
 Sales (80314)
 Science & Technology (110169)
 Search Engines (23447)
 Self Improvement (153092)
 Seniors (6230)
 Sexuality (35942)
 Small Business (49281)
 Software (82984)
 Spiritual (23462)
 Sports (116077)
 Tax (7658)
 Telecommuting (34064)
 Travel & Tourism (307228)
 UK Property Investment (3118)
 Video Games (13423)
 Web Traffic (11724)
 Website Design (56808)
 Website Promotion (36557)
 World News (1000+)
 Writing (35763)
Author Spotlight
AMIT TIWARI

Amit Tiwari is a Digital marketing expert with over 4 years of experience and a wide variety of know...more
ADRIAN JOELE

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
OLEG KOBETS

Oleg has been providing SEO, Copywriting and Content Management services for 10+ years. For the last...more
RAJESH THAPALIYA

I am in Nepalest tourism industery working since 2000 as a trekking porter to the senior tour leader...more
SHOVON JOARDER

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more


A Comprehensive Study of Marketing Management by Haq Nawaz





Article Author Biography
A Comprehensive Study of Marketing Management by
Article Posted: 07/10/2019
Article Views: 85
Articles Written: 139
Word Count: 533
Article Votes: 0
AddThis Social Bookmark Button

A Comprehensive Study of Marketing Management


 
Marketing

Marketing Management is a sequence in marketing activities within an organization and out of organization. A practical way is adopted for the marketing orientation, techniques and methods inside and outside the enterprise for the utilization of optimized resources. With the marketing management strategies struggle is made for maximum output.

Along with the skilled persons some of the tools are used in marketing management. Some of these tools are free and some are paid. Business organization used the tool by keeping in view their budget and resources.

One of the best ways that is adopted in marketing management is competitive analysis. Industry context is completely studied in which an organization operates. In this sense importance is given to the Porter’s five forces, analysis of strategic group of competitors and finally the chain analysis.

When the marketers work on the competitors analysis, the first step for which they work is the gathering the profile information of the competitors and giving special attention to have the knowledge of their weaknesses and qualities that they are displaying in their marketing career. The SWOT Analysis is main tool that can help the internet marketers. The things that the marketing manager keep in mind are competitor’s cost structure, main resources, profit source, product differentiation and vertical positioning.

Marketing mangers do the marketing research in which marketing analysis is performed. For this purpose various techniques are employed and these techniques are given below

  • Qualitative Marketing Research

  • Quantitative Marketing Research

  • Experimental Techniques

  • Observational Techniques

    Marketing Mangers set their strategies and set their targets to keep the performance of their organizations high. Two main techniques are applied to set the targets and the performance is measured on two dimension marketing research that is given below.

  • The first segment is very attractive and not purchase dependent and it is frequent growing

  • The companies have resources to highly facilitate their customer. These facilities are provided to the customers to develop a competitive environment for competitors.

    No doubt all marketing management strategies are applied to earn profit for an organization. The organization set their more resources to the targeted customers instead of non-targeted customers that are less cause of profit generation for an organization.

    The other focusing point that the marketing managers focus is the position of the product, brand for the targeted customers in the competitive environment. The position of the product in the main market makes the strategic planning either successful or flukes.

    Today internet has created global competition for all the companies. The marketing managers have to work on the various dimensions for the growth of their company product and brand. Marketing managers have to design the planning according to the different countries and contents of the world as their product is not only limited to their own local city or native country.

    For marketing management manger also build their email list to convey their promotional messages to their customers. Exit popup software is very helpful for this purpose. Moreover the results of exit intent software

    Related Articles - exit intent software, Exit popup,

    Email this Article to a Friend!

    Receive Articles like this one direct to your email box!
    Subscribe for free today!

  •  Rate This Article  
    Completely useless, should be removed from directory.
    Minimal useful information.
    Decent and informative.
    Great article, very informative and helpful.
    A 'Must Read'.

     

    Do you Agree or Disagree? Have a Comment? POST IT!

     Reader Opinions 
    Submit your comments and they will be posted here.
    Make this comment or to the Author only:
    Name:
    Email:
    *Your email will NOT be posted. This is for administrative purposes only.
    Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
     
    Please enter the code in the image:



     Author Login 
    LOGIN
    Register for Author Account

     

    Advertiser Login

     

    ADVERTISE HERE NOW!
       Limited Time $60 Offer!
       90  Days-1.5 Million Views  

     

    Great Paranormal Romance

    World News


    LAURA JEEVES

    At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
    STEPHEN BYE

    Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
    STEVERT MCKENZIE

    Stevert Mckenzie, Travel Enthusiast. ...more
    JASON NG

    Jason Ng has a huge passion for the health and fitness industry as he strongly believes that having ...more
    GENE MYERS

    Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
    SUSAN FRIESEN

    Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
    LANCE CHAPMAN

    An experienced, resourceful and highly motivated IT professional, with a proven record of success in...more
    MICHAEL BRESCIANI

    Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
    NAIMA ROCCA

    Since Naima was a child, writing has been her passion. Influenced by her passion, she received both ...more
    LUMINHOME LIGHTING

    About Us Luminhome Lighting provide one-stop services in lighting design and manufacture of LED lum...more

    HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
    Copyright © 2019, All rights reserved.
    Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license