It has been over 10 years since I put my hands on a bike. |
Part of the reason why is that I live in New York City. Their public transportation makes it possible for me to go anywhere without a bike nor a car.
The other part is that I always preferred either using a scooter or walking with my two feet.
But if you asked me if I know how to ride a bike, my answer would be, “Maybe….Yes and no.”
Let me explain.
When I was first learning, I had trouble getting the initial pedaling down. Otherwise, when I’m in motion, it’s pretty easy.
But now that I’m a bit taller than I was 10 years ago, I’ll probably have an easier time now.
It’s also interesting that biking is one of those skills that you can never unlearn. Unlike other skills (like language and sports), where you have to work on them regularly or else they’ll slowly degrade.
To make it more clear, take a look at the Competence Hierarchy. It’s a pyramid chart that illustrates the progress of competence when learning a skill.
From bottom to top, you have:
Unconscious incompetence: Also known as complete ignorance.
Conscious incompetence: This is where you realize how much you don’t know.
Conscious competence: You’ve learned your new skill, but you still need to be aware of what you need to do right and what mistakes to avoid.
Unconscious competence: Your skill becomes second nature.
Biking is one of those skills that’ll remain second nature until you die. The same goes for email writing. Once you adapt a certain style (Like personality-driven emails as opposed to pure sales emails), you’ll just naturally start writing in that style.
And those personal emails tend to work a lot better than the pure sales pitch emails, which is exactly what I teach in How to Become an Email Titan.
Go to the link below for the sample chapters of the book.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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