Twitch, a live streaming platform now owned by Amazon, is mainly a place where people stream videogames and monetize their content through donations and subscriptions. |
But another huge part of the platform is the “Just Chatting” section, which is exactly what it sounds like, where streamers just talk and interact with their audience.
And the topics vary. They could be talking about absolutely nothing, they could be dancing, they could be streaming vlog style, etc. There are even political commentators on the platform.
And that’s what I want to talk to you about today.
Earlier this year, I discovered a fairly controversial political commentator. Though let’s be honest here, when is politics not controversial?
This woman’s a very interesting character, and very bold, I’ll give her that.
People have called her entitled, racist, greedy, toxic, hypocritical, and the absolute worst.
I don’t blame them for calling her all those things because she said some things that people find offensive like….
“I haven’t gotten a donation or a sub(scription) for an hour. An hour when I’m working for free?” Followed by some f-bombs.
She also talks down on people who don’t donate money to her.
“How do you think free entertainment is available to you? It’s because other people actually provide money so you can be a cheapass. They’re generous and they see a thing they want to support, and then you leech, period. If you’re a non-donator watching my content, then you’re a leecher.”
Naturally, other people will criticize her behavior. But that’s probably what she wants. She wants to get the free publicity and it worked.
I bet you her audience has grown massively ever since.
She definitely reminds me of someone too. A certain politician who lives in the White House and is no different. He says a lot of controversial stuff, but gets a lot of engagement and free exposure.
So if the emails you’re writing have low engagement, keep this story in mind. You may learn a thing or two from these unique personalities.
And if you want to learn more about how to write engaging emails, that can be found in How to Become an Email Titan.
Link is below.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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