Let’s go back to June 2nd, 2020. |
If you’re a social justice enthusiast, then you may be familiar with that date.
If not, it’s also known as Blackout Tuesday. A day to protest against racism and police brutality by posting a pitch black picture on social media.
But as you may already know, this whole protest lasted for more than just one day.
On that date, I even wrote an email about this. I’m not going to paste the entire email here, so I’ll sum it up as short as I can.
I used to post content on Instagram. Basically, I was deciding whether or not I should post my regular marketing content or not.
Thinking back, this shouldn’t have been a problem. But when I saw that literally every single person I followed posted a picture of a black square, the pressure felt real. I thought that if I posted anything else other than a black square, will I face backlash?
One of my friends shared a similar experience on that day too.
She told me that her friends messaged her saying things like,
“Are you going to post a black square?”
“Why aren’t you posting anything about Black Lives Matter?”
“If you don’t post anything, that means you don’t support the movement.”
I shook my head when I heard that. In my eyes, that behavior is just atrocious.
I read an article that a celebrity faced a ton of unnecessary backlash because she posted the black square picture with a thin white border.
And what’s worse, she apologized for it.
That’s going a bit too far if you ask me.
It’s examples like these that makes me feel glad I don’t take part in any of these things. And if I really want to, I’ll show support through my own ways.
Similarly, I’m glad I don’t follow the norms of email marketing either.
Doing so has made email copywriting a lot more fun. It can be fun for you too, and profitable, especially if you implement what I teach in How to Become an Email Titan.
Here's the link to get the sample chapters.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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